Four States Small Business Blog

Harness the Power of Radio to Reach the Right Talent and Grow Relationships

Posted by Pam Larimore on October 31, 2018 at 8:00 AM

According to TalentNow, nearly 73% of employers struggle to find qualified candidates for their open job positions. This is partly due to low unemployment rates, as the national average is 4%. If you can relate, you may have already tried all the usual avenues for finding your next employees, including online job boards like Monster, Indeed and CareerBuilder. And although these boards are popular among job searchers, their one-click applications and lack of vetting can leave you sifting through an unending list of applications from unqualified candidates.

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Topics: Small Business Resources, Marketing ROI

The Ups And Downs of Word of Mouth

Posted by Kylie Davis on March 9, 2018 at 8:00 AM

Everyone understands the power of word of mouth. Your friend recommends a great brand, a family member tells you about a horrible experience with a company, or a coworker shares an awesome — or awful — customer service call. A recommendation from a friend can make a lasting impression greater than any advertisement.

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Topics: Small Business Resources, Marketing Strategy

Part 3 of 3: Key Ingredients for Small Business Success

Posted by Mandy Freeman on January 11, 2018 at 8:00 AM

And now we’ve come to the third and final installment of our series about achieving small business success by generating powerful results with their marketing. As we’ve mentioned, there’s a three-part formula necessary for producing that success, whether it’s for a nationwide advertisement or local Joplin marketing campaign: branding, a business website, and a 21-52 marketing plan. In Part 1, we took a look at branding for small businesses, and in Part 2, we discussed why you need a strong business website.

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Topics: Marketing Strategy, Small Business Resources, Marketing ROI

Why Advertise if You Can't Show ROI? 4 Steps to BrandsFormation

Posted by Chad Elliot on December 27, 2017 at 8:00 PM

Advertising is supposed to be a tool, and one that provides clear results for your business. You need to be seeing returns on your investment (ROI) for each of your advertising choices. If you aren’t, then why are you advertising? That’s just a waste of time and resources, not to mention a big waste of money!

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Topics: BrandsFormation, Marketing Strategy, Marketing ROI, Small Business Resources

Part 1 of 3: Key Ingredients for Small Business Success

Posted by Mandy Freeman on December 11, 2017 at 8:00 AM

Small business success relies on a myriad of things, but in many ways, it can be drawn into a simple formula. Truthfully, whether you have a national brand or simply want to focus on Joplin, Missouri, marketing, your company will need to focus on branding, a strong website, and a 21-52 marketing plan. We break down this theory in our latest free guide, but today’s post is the first in a series that will give an overview of each piece. We’ll start by diving into branding for small businesses.

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Topics: Small Business Resources, Marketing Strategy

Is Your Advertising Budget Too Low? Let's Break it Down

Posted by Carol Daily on October 23, 2017 at 8:00 AM

Budgeting can be very tough for Four State business owners. You calculate your monthly overhead including your lease and utilities, then get to work projecting product costs, labor costs, taxes, and now all of a sudden, you need an advertising budget.

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Topics: Small Business Resources, Marketing Strategy

Does Your Restaurant's Website Include These 4 Things?

Posted by Kent Huff on October 19, 2017 at 8:00 AM

If you own a restaurant, you know how important having a great physical storefront and interior dining experience is to your business. However, there’s another important branding aspect that makes a huge impact in terms of how customers view your business - and that’s your restaurant website.

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Topics: Integrated Marketing, Marketing Strategy, Small Business Resources, Restaurants

How Best Of Contests Energize Local Businesses

Posted by Mark Zimmer on October 4, 2017 at 8:00 AM

Every region has its collective favorite local attractions and businesses. These might include diners, parks, landmarks, hotels, historical downtowns, or amusement parks. They could include restaurants; for example, when we know we have family and friends coming to visit us, we'll make reservations at our favorite local eateries so our friends can have a taste.

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Topics: Small Business Resources

Can You Really Track Brand Awareness?

Posted by Kent Huff on September 19, 2017 at 8:00 AM

Brand awareness plays a vital role in the success of your small business. But how do you know whether your brand awareness strategy is working? Like every other aspect of your marketing strategy, it’s important to track and measure brand awareness to understand if you’re getting the results you want and maximizing ROI. Tracking brand awareness can be challenging, so in this post, we’ve put together some tips for getting started.

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Topics: Marketing Strategy, Marketing ROI, Small Business Resources

Expanding Your Marketing Reach with One Secret Weapon

Posted by Kent Huff on May 16, 2017 at 8:30 AM

When discussing ways of expanding your marketing reach, one thing seems to dominate the conversation: Digital. From websites and blogging to social media and banner displays, the focus is on SEO and PPC, live video and native advertising. But there is a secret weapon for expanding your marketing reach that is often overshadowed by all the talk about digital. That secret weapon is radio advertising.

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Topics: Joplin Market, Radio Advertising, Small Business Resources

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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