Four States Small Business Blog

36 Facts that Prove Radio Can Help Your Business Reach Customers and Drive Sales

Posted by Carol Daily on February 21, 2018 at 8:00 AM

Radio is a rare media channel that reaches nearly all Americans at some point in the day, each and every week. Reaching 91% of Americans over the age of 12, radio provides mass reach, maximizes frequency, and in combination with the right psychographic and demographic data, offers effective targeting. But that alone shouldn’t convince you that radio is a good fit for your marketing strategy.

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Topics: Radio Advertising

4 Reasons Why Radio Matters

Posted by Carol Daily on January 16, 2018 at 8:00 AM

At a time when consumers are digitally-connected around the clock, radio continues to be a reliable source for many things and stands out above the digital noise. Whether it’s hearing familiar songs, jamming out to today’s latest hits, getting critical information during a disaster, the latest news, or learning about important events in the community, consumers trust their favorite radio stations and personalities to get them the information they need when they need it. Also, radio proves to be an important channel for businesses to communicate their message to their target customer.

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Topics: Radio Advertising

How Radio Drives Online Search

Posted by Kent Huff on December 14, 2017 at 8:00 AM

There are more than 63,000 searches per second on Google. Your business should be among those searched for, and radio can help make that happen.

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Topics: Integrated Marketing, Radio Advertising

Why 2018 is the Year of 21/52 Advertising Plan

Posted by Mandy Freeman on November 14, 2017 at 8:00 AM

If you find yourself avoiding the task of developing an annual marketing plan, you’re not alone. You know the new year is right around the corner, but it’s also a very busy time of year for most businesses, with the holidays approaching and end-of-year activities going on. It’s easy to view planning for next year’s advertising as too time-consuming or too expensive during a period of time when resources are stretched thin.  But consider this sobering fact:  Businesses without a marketing plan are more likely to fail.

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Topics: Radio Advertising, Marketing Strategy

Radio Works for B2B, Too

Posted by Brett James on November 10, 2017 at 8:00 AM

If you’re in the business of selling products or services to other businesses, then you’re what’s known as a B2B or Business-to-Business enterprise. Okay, so you already know this. But did you know that radio advertising works great for B2B, too?

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Topics: Radio Advertising, Marketing Strategy, Joplin Market

Don't Spread Yourself Too Thin: How to Own a Daypart or Station

Posted by Kent Huff on November 9, 2017 at 8:00 AM

Music has always captured emotions, and by using the medium of radio for your advertising needs, you can harness the attention of a captive audience—loyal listeners—who are primed to hear your message.

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Topics: Radio Advertising, Marketing Strategy

Put Radio Personalities to Work for Your Business

Posted by Rob Meyer on September 27, 2017 at 8:00 AM

I’ve been in the broadcast industry for nearly 30 years. To this day, I still remember how excited I was to get started. Just imagine, a 19-year-old boy so excited he could barely control himself. I knew I would be talking to thousands of people at once, playing their favorite songs, and keeping them company throughout the nighttime. For a 19-year-old kid, this was a dream come true.

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Topics: Radio Advertising

Why Procter & Gamble Had to Cut Its Digital Budget: Trendy Tools Don’t Mean Winning Results

Posted by Chad Elliot on September 26, 2017 at 8:00 AM

At the end of Q2 2017, Procter & Gamble, the biggest advertiser in the U.S.A., announced that due in part to the fact that it cut back its digital marketing budget by as much as $140 million, it was able to beat earnings expectations. Specifically, despite a slump in consumer spending, P&G reported a 15% rise in all-in net earnings to $2.3 billion, or a percentage point of profit margin, and at least half that gain is a direct impact of cutting its digital advertising budget.

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Topics: Radio Advertising, Marketing Strategy, Marketing ROI, Digital Marketing

How Your Hospital Can Use Radio to Boost Marketing ROI

Posted by Ryan Jackson on September 21, 2017 at 8:00 AM

When it comes to marketing healthcare, radio might not be the first thing that comes to mind. However, 2017 is a great year for healthcare brands, practitioners, and hospitals to consider marketing themselves on the radio.

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Topics: Radio Advertising, Marketing Strategy, Health/Medical

Frequency of 3 and How It Works

Posted by Brett James on September 5, 2017 at 8:00 AM

Every marketing campaign relies on effective advertising frequency, which is to say, the number of times that a consumer is exposed to an advertisement or brand message per week that’s best at effectively influencing them to respond. It may sound like a magic number, but we know what that number is: a frequency of 3. Hearing an advertisement three times builds recognition and trust while inspiring action without the risk of wearout. In today’s post, we’ll talk about three ways to make the most of the first three times consumers are exposed to your marketing in Joplin, Missouri.

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Topics: Radio Advertising, Marketing Strategy, Joplin Market

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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