Four States Small Business Blog

The Value of Jingles

Posted by Brett James on December 4, 2018 at 11:58 AM

While the popularity of jingles might have peaked in the 1950s, the radio jingle is still an invaluable marketing tool. Advertisers have not given up on this clever tool by a long shot. Brands like McDonald’s and Nationwide still work to generate the goodwill and nostalgia that jingles, at their very best, have done so well for nearly a century.

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Topics: Radio Advertising, Marketing Strategy

You Can Advertise Effectively WITHOUT Discounting

Posted by Mandy Freeman on September 27, 2018 at 8:00 AM

If you’re used to relying on discounts to drum up business and customer interest, we’ve got good news — you don’t have to use discounts! While discounts can be useful, there are different tactics that you can build into your strategy that are effective at building sales and loyalty. Even better, these methods don’t force you to cut profit margins in order to make the sale.

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Topics: Marketing Strategy

4 Things You Should Do Before You Advertise

Posted by Mandy Freeman on September 25, 2018 at 8:00 AM

When it comes down to it, advertising is simply the most effective way to communicate to today’s customers. Thoughtful, high-quality advertising offers customers insights into various brands  and the variety of products available to them. Giving customers the information they need allows them to make the best decisions for themselves, in terms of finding the best quality products and services at prices they can afford.

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Topics: Marketing Strategy

The Value of Jingles

Posted by Brett James on September 11, 2018 at 8:00 AM

While the popularity of jingles might have peaked in the 1950s, the radio jingle is still an invaluable marketing tool. Advertisers have not given up on this clever tool by a long shot. Brands like McDonald’s and Nationwide still work to generate the goodwill and nostalgia that jingles, at their very best, have done so well for nearly a century.

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Topics: Radio Advertising, Marketing Strategy

Does Your Radio Partner Do Digital, Too?

Posted by Brice Chavez on June 12, 2018 at 8:00 AM

So, you’ve already discovered the benefits of working with a professional radio partner. Fantastic decision! It relieves a burden on your time and resources. Unfortunately, if your radio partner doesn’t also bring digital solutions to the table, you may be inadvertently undermining your results, holding your brand back from achieving the best possible ROI.

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Topics: Digital Marketing, Marketing Strategy

Trust, Transparency, and Other Key Traits to Demonstrate in Dealership Marketing

Posted by Pam Larimore on June 8, 2018 at 8:00 AM

Any good auto dealer can tell you that closing a sale means providing for a lot more than just a vehicle and service package. People don’t come in looking for a new (or new to them) car. They’re looking to meet social and emotional needs: long-term reliability, safety for both themselves and those they care about, an expression of what they’ve achieved… A parent may ask about safety ratings, but what they don’t say is that they’re worried about the kid headed off to college. (Their child, on the other hand, will probably openly tell you they want to feel cool driving it.) They may ask about mileage and repairs, but they won’t mention that they have to have a car in order to get a job

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Topics: Auto, Marketing Strategy

Is it Actually Advertising You’re Investing In?

Posted by Mark Zimmer on April 5, 2018 at 8:00 AM

Buying space in a church bulletin or high school sports program is a great way to support the local community. Some businesses see their sponsorship of a local organization’s newsletter or posting on social media as an inexpensive way to advertise. While such tactics contribute to positive word of mouth, they are not a substitute for advertising and should not represent a significant allocation of your marketing resources.

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Topics: Marketing Strategy

Good People are Hard to Find (Especially When They're Already Employed)

Posted by Chad Elliot on April 2, 2018 at 8:00 AM

Today’s recruitment landscape is completely different than it was just a decade ago. Rather than searching the local paper when they’re ready to make a move, job seekers have access to tools and technology that put them in the driver’s seat. They can take their time and research potential employers online, consult social media and review sites like Glassdoor, setup job alerts on LinkedIn, and apply with the click of a button when something good comes up.

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Topics: Marketing Strategy

3 Tips to Tune Up Your Joplin Auto Repair Shop Marketing

Posted by Mandy Freeman on March 20, 2018 at 8:00 AM

Auto repair shops face a lot of complex marketing issues. For starters, competition is fierce, customer loyalty is critical, and winning trust takes time. On top of that, horror stories about unscrupulous mechanics have contributed to an environment of distrust — and social media has made sharing those horror stories even easier.

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Topics: Auto, Marketing Strategy

Tips for Positioning Your Joplin Tractor Supply Business

Posted by Brett James on March 13, 2018 at 8:00 AM

The number of retail options available to agricultural customers is much greater now than just a few years ago. Between the growth of local retailers and the advent of Amazon, customers now have many different places to turn for some or all of the equipment and supplies they need. Now more than ever, your tractor supply company needs to stand out. And the way to do that is with strategic, well executed marketing.

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Topics: Marketing Strategy, Agriculture

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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