Four States Small Business Blog

The Value of Jingles

Posted by Brett James on September 11, 2018 at 8:00 AM

While the popularity of jingles might have peaked in the 1950s, the radio jingle is still an invaluable marketing tool. Advertisers have not given up on this clever tool by a long shot. Brands like McDonald’s and Nationwide still work to generate the goodwill and nostalgia that jingles, at their very best, have done so well for nearly a century.

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Topics: Radio Advertising, Marketing Strategy

Does Your Radio Partner Do Digital, Too?

Posted by Brice Chavez on June 12, 2018 at 8:00 AM

So, you’ve already discovered the benefits of working with a professional radio partner. Fantastic decision! It relieves a burden on your time and resources. Unfortunately, if your radio partner doesn’t also bring digital solutions to the table, you may be inadvertently undermining your results, holding your brand back from achieving the best possible ROI.

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Topics: Marketing Strategy, Digital Marketing

Trust, Transparency, and Other Key Traits to Demonstrate in Dealership Marketing

Posted by Pam Larimore on June 8, 2018 at 8:00 AM

Any good auto dealer can tell you that closing a sale means providing for a lot more than just a vehicle and service package. People don’t come in looking for a new (or new to them) car. They’re looking to meet social and emotional needs: long-term reliability, safety for both themselves and those they care about, an expression of what they’ve achieved… A parent may ask about safety ratings, but what they don’t say is that they’re worried about the kid headed off to college. (Their child, on the other hand, will probably openly tell you they want to feel cool driving it.) They may ask about mileage and repairs, but they won’t mention that they have to have a car in order to get a job

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Topics: Marketing Strategy, Auto

Is it Actually Advertising You’re Investing In?

Posted by Mark Zimmer on April 5, 2018 at 8:00 AM

Buying space in a church bulletin or high school sports program is a great way to support the local community. Some businesses see their sponsorship of a local organization’s newsletter or posting on social media as an inexpensive way to advertise. While such tactics contribute to positive word of mouth, they are not a substitute for advertising and should not represent a significant allocation of your marketing resources.

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Topics: Marketing Strategy

Good People are Hard to Find (Especially When They're Already Employed)

Posted by Chad Elliot on April 2, 2018 at 8:00 AM

Today’s recruitment landscape is completely different than it was just a decade ago. Rather than searching the local paper when they’re ready to make a move, job seekers have access to tools and technology that put them in the driver’s seat. They can take their time and research potential employers online, consult social media and review sites like Glassdoor, setup job alerts on LinkedIn, and apply with the click of a button when something good comes up.

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Topics: Marketing Strategy

3 Tips to Tune Up Your Joplin Auto Repair Shop Marketing

Posted by Mandy Freeman on March 20, 2018 at 8:00 AM

Auto repair shops face a lot of complex marketing issues. For starters, competition is fierce, customer loyalty is critical, and winning trust takes time. On top of that, horror stories about unscrupulous mechanics have contributed to an environment of distrust — and social media has made sharing those horror stories even easier.

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Topics: Marketing Strategy, Auto

Tips for Positioning Your Joplin Tractor Supply Business

Posted by Brett James on March 13, 2018 at 8:00 AM

The number of retail options available to agricultural customers is much greater now than just a few years ago. Between the growth of local retailers and the advent of Amazon, customers now have many different places to turn for some or all of the equipment and supplies they need. Now more than ever, your tractor supply company needs to stand out. And the way to do that is with strategic, well executed marketing.

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Topics: Marketing Strategy, Agriculture

The Ups And Downs of Word of Mouth

Posted by Kylie Davis on March 9, 2018 at 8:00 AM

Everyone understands the power of word of mouth. Your friend recommends a great brand, a family member tells you about a horrible experience with a company, or a coworker shares an awesome — or awful — customer service call. A recommendation from a friend can make a lasting impression greater than any advertisement.

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Topics: Small Business Resources, Marketing Strategy

Why Your Store Flow, Parking, and Hours Matter

Posted by Carol Daily on January 30, 2018 at 8:00 AM

Are you familiar with the adage, you only get one chance to make a great first impression? Customer perspective — that is, the impression customers have of your business — plays a big role in the success of that business. You see, it isn’t enough to have great promises in your Joplin marketing campaigns; that only gets them to the door. And that’s where you only get one shot at convincing customers that your business is worth their time and money.

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Topics: Marketing Strategy

How Do Your Customers See Things?

Posted by Chuck Mefford on January 23, 2018 at 9:05 AM

 marketing in joplin moWhen you develop a plan for marketing in Joplin, MO, or anywhere else in the world for that matter, you’re probably ready to do a few things. You’ll define a budget, choose the right channels to advertise on, select a schedule, and lay out what you want the creative to be. You’re just forgetting one thing — how the customer sees things. That’s not necessarily the same thing as identifying your target audience, which you need to do before you select where you’re going to advertise or how to build your message.

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Topics: Marketing Strategy, BrandsFormation

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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