Four States Small Business Blog

Part 3 of 3: Key Ingredients for Small Business Success

Posted by Mandy Freeman on January 11, 2018 at 8:00 AM

And now we’ve come to the third and final installment of our series about achieving small business success by generating powerful results with their marketing. As we’ve mentioned, there’s a three-part formula necessary for producing that success, whether it’s for a nationwide advertisement or local Joplin marketing campaign: branding, a business website, and a 21-52 marketing plan. In Part 1, we took a look at branding for small businesses, and in Part 2, we discussed why you need a strong business website.

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Topics: Small Business Resources, Marketing Strategy, Marketing ROI

Why Advertise if You Can't Show ROI? 4 Steps to BrandsFormation

Posted by Chad Elliot on December 27, 2017 at 8:00 PM

Advertising is supposed to be a tool, and one that provides clear results for your business. You need to be seeing returns on your investment (ROI) for each of your advertising choices. If you aren’t, then why are you advertising? That’s just a waste of time and resources, not to mention a big waste of money!

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Topics: Small Business Resources, Marketing Strategy, Marketing ROI, BrandsFormation

Why Your Discount Isn't Going to Drive Results

Posted by Brice Chavez on November 30, 2017 at 8:00 AM

Discounts, special promotions, and sales are often a big draw to customers — in fact, two of the top motivating factors for how American consumers choose where to shop are price (81%) and the availability of discounts (71%). But is that what actually drives results? Is that all that keeps customers coming back? In today’s post, we’ll take a look at what drives consistent results, as well as when you should actually be using discounts.

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Topics: Marketing Strategy, Marketing ROI

Why Procter & Gamble Had to Cut Its Digital Budget: Trendy Tools Don’t Mean Winning Results

Posted by Chad Elliot on September 26, 2017 at 8:00 AM

At the end of Q2 2017, Procter & Gamble, the biggest advertiser in the U.S.A., announced that due in part to the fact that it cut back its digital marketing budget by as much as $140 million, it was able to beat earnings expectations. Specifically, despite a slump in consumer spending, P&G reported a 15% rise in all-in net earnings to $2.3 billion, or a percentage point of profit margin, and at least half that gain is a direct impact of cutting its digital advertising budget.

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Topics: Radio Advertising, Marketing Strategy, Marketing ROI, Digital Marketing

Can You Really Track Brand Awareness?

Posted by Kent Huff on September 19, 2017 at 8:00 AM

Brand awareness plays a vital role in the success of your small business. But how do you know whether your brand awareness strategy is working? Like every other aspect of your marketing strategy, it’s important to track and measure brand awareness to understand if you’re getting the results you want and maximizing ROI. Tracking brand awareness can be challenging, so in this post, we’ve put together some tips for getting started.

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Topics: Small Business Resources, Marketing Strategy, Marketing ROI

9 Marketing Metrics to Track Year After Year

Posted by Pam Larimore on September 7, 2017 at 8:00 AM

Believe it or not, 18% of small businesses admit that they don’t track any metrics or key performance indicators (KPI) related to their marketing, however, tracking marketing metrics is critical to the success of every marketing campaign, not to mention an overall marketing strategy. That’s because marketing metrics are the only way to know for sure that you’re seeing the results that you need, along with the ROI you want, from each of your marketing efforts. Without them, you have to guess whether you’re reaching your audience effectively, spending your marketing budget on the right channel and tactics, and growing your business. Tracking these metrics provides a history and basis of comparison to ensure you’re improving along the right track.

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Topics: Marketing Strategy, Marketing ROI

6 Tips for Effectively Using Digital Promotions

Posted by Brice Chavez on July 17, 2017 at 8:00 AM

As a business owner, you understand that digital promotions can be an effective part of your marketing strategy. What may not be as clear is how to make it work. Zimmer is here to help. We’ve put together 6 tips for effectively using digital promotions to grow your business and increase ROI.

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Topics: Marketing Strategy, Marketing ROI, Social Media, Digital Marketing

How to Calculate Your Sales Cycle and Why This Should Impact Your Marketing Decisions

Posted by Carol Daily on June 29, 2017 at 8:00 AM

Your sales cycle is the period of time from the identification of a lead until you close the sale. Sales cycles vary considerably among different types of businesses, products, and services. Understanding your sales cycle provides a view of the customer’s journey, or buying funnel, and can help you plan your marketing in a way that is both effective and realistic.

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Topics: Marketing Strategy, Marketing ROI

Are Your Marketing ROI Expectations Realistic?

Posted by Mark Zimmer on June 27, 2017 at 8:00 AM

Successful marketing ROI doesn’t come with the press of a button or the flip of a switch. It requires careful and strategic planning. It also requires setting realistic marketing ROI expectations that enable you to properly plan and evaluate your campaigns. We’ve written this article to be a quick and simple reference to help you ensure your marketing ROI expectations are realistic and achievable. This should help you better evaluate your marketing strategy and goals.

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Topics: Marketing Strategy, Marketing ROI

The Power of Branding: How to Increase ROI for Your Law Firm With These Quick Tips

Posted by Ryan Jackson on June 22, 2017 at 8:10 AM

Creating a brand for your law firm is essential for an effective legal marketing plan that connects with your target audience and increases ROI. Your branding is an external expression of how you position your law firm and distinguish it from the competition. To increase ROI, all the elements of your branding must be meaningful to your target audience, and the personality of your firm should be reflected in your brand voice, logo, tagline, and other parts of your branding strategy. In this post, we discuss how to use the power of branding to increase ROI for your law firm.

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Topics: Marketing Strategy, Marketing ROI, Legal

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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