Four States Small Business Blog

The Importance of Reviews for Four State Law Firms

Posted by Brett James on August 14, 2018 at 8:00 AM

In today’s digital age where information is readily available at our fingertips, consumers are accustomed to researching businesses before visiting them. Whether it’s reading hotel reviews online before booking a vacation or asking friends and coworkers to recommend an attorney, accountant, or financial advisor, people want to learn about other customers’ experiences.

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Topics: Legal

Joplin Law Firms: What's Your Difference Maker?

Posted by Brett James on July 31, 2018 at 8:00 AM

Have you stopped to think about what makes your law firm unique and how you stand out from the competition? Most businesses are exceptional at doing their daily tasks but may be a bit lacking when it comes to telling their brand story. Each organization is valuable in a different way to current and prospective clients, but are you effectively communicating that information? When you find what lifts your business above being a commodity, you may have discovered your difference maker.

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Topics: Legal

Joplin Lawyers: Time to Fish Where the Fish Are

Posted by Brett James on June 26, 2018 at 8:00 AM

Good fishermen don’t just choose any random spot to cast their line. Instead, they go where fish are known to swim and understand how the fish behave so they can choose the perfect spot to cast their line. The catch isn’t guaranteed, but they’ve optimized their chances.

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Topics: Legal

6 SEO Tips for Joplin Attorneys

Posted by Pam Larimore on May 29, 2018 at 8:00 AM

Discoverability is imperative for law firms, and that means SEO is a critical piece of your marketing strategy. It impacts where your firm’s site will appear on search engine result pages, and even whether you turn up in the results at all. Effective SEO requires a balance of technical measures and valuable content. You’ll need to commit to staying up-to-date on tactics and best practices, as well as regularly providing fresh content.

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Topics: Legal

Law is Your Game (So Leave Marketing to the Experts)

Posted by Carol Daily on April 3, 2018 at 8:00 AM

As a lawyer, you have many talents. You understand the law and its many nuances. You know the art of persuasion. Balancing clients and case work — you’ve got that down pat. Lawyers are known and respected for possessing skills and confidence in many areas — but there’s a good chance that marketing is one area in which you may lack experience.

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Topics: Legal

The Power of Branding: How to Increase ROI for Your Law Firm With These Quick Tips

Posted by Kylie Davis on June 22, 2017 at 8:10 AM

Creating a brand for your law firm is essential for an effective legal marketing plan that connects with your target audience and increases ROI. Your branding is an external expression of how you position your law firm and distinguish it from the competition. To increase ROI, all the elements of your branding must be meaningful to your target audience, and the personality of your firm should be reflected in your brand voice, logo, tagline, and other parts of your branding strategy. In this post, we discuss how to use the power of branding to increase ROI for your law firm.

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Topics: Legal, Marketing ROI, Marketing Strategy

Trending Marketing Tips for Your Law Firm: Don't Get Left Behind

Posted by Mark Zimmer on May 30, 2017 at 8:05 AM

Marketing has evolved, and law firm marketing is no exception. Branding is critical to distinguish your firm from your competition and increase the likelihood that when someone needs your services, they will turn to you. Here are some marketing tips for law firms to guide you in developing a marketing strategy that works.

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Topics: Legal, Marketing Strategy, Consumer Behavior

The Dos and Don'ts of Branding Your Law Firm Effectively

Posted by Chad Elliot on May 9, 2017 at 8:00 AM

Branding through marketing is critical for every business, even when that business is a law firm. After all, while clients are probably already a qualified lead by the time they approach your firm, branding is why they know about your firm to begin with. Even so, you’ve studied to win in the courtroom, not the marketplace, and law firm branding may seem outside your wheelhouse. That’s why we’ve put together a list of twelve do’s and don’ts to help you start branding your law firm effectively.

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Topics: Marketing Strategy, Marketing ROI, Small Business Resources, Legal

The 2017 State of the Yellow Pages: Are Your Legal Clients Using Them?

Posted by Chad Elliot on April 27, 2017 at 9:00 AM

Yellow Pages advertising is relatively inexpensive, and for many lawyers, it’s their go-to advertising medium. But the Yellow Pages has its limitations. Many people use the Yellow Pages as a doorstop or booster seat, but it never occurs to them to use it to find a business. For that, they turn to Google. So, while the Yellow Pages remains an effective way to reach a certain segment of your law firm’s target market, it’s important to understand its limitations and explore advertising alternatives that can provide a wider reach.

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Topics: Small Business Resources, Marketing Strategy, Radio Advertising, Legal

10 Fact-Based Reasons Your Law Firm Should Consider Radio Advertising

Posted by Carol Daily on March 21, 2017 at 8:30 AM

Developing a law firm marketing strategy that yields results without breaking the bank can be daunting, especially when you need to be heard above the advertising noise of an omnichannel world. Radio advertising offers measurable benefits and improves the effectiveness of your overall campaign and strategy. In today’s post, we’ll discuss just a few of the reasons your law firm should consider radio advertising in your marketing mix.

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Topics: Small Business Resources, Radio Advertising, Marketing Strategy, Legal

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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