Four States Small Business Blog

Hey, I Just Heard You On the Radio! (5 Things to Expect When You Partner with Zimmer)

Posted by Kylie Davis on August 17, 2018 at 8:00 AM

Zimmer Radio has been a promotional powerhouse since the 1950s, offering the very best in programming, education and advertising opportunities for our partners. Over the years, we've expanded into a variety of different mediums but radio is still at the heart and soul of everything that we do. We continue to invest in the best on-air talent, broadcasting, software and tools to ensure that our business partners continue to see exceptional value and growth. We help brands of all types and businesses of all sizes dominate the mental landscape by reaching consumers when they are most open to your messages -- when they're commuting or listening to the radio. Here are 5 outcomes you can expect from your customers when you partner with Zimmer Radio.

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Topics: Radio Advertising, Joplin Market

When it Comes to Four State Area Radio, There's Only One Clear Choice

Posted by Chad Elliot on August 13, 2018 at 8:00 AM

When it comes to four state area radio, there really is only one clear choice . . . and you don't have to take it from us! We love it when marketers from around the area share their success stories. It really reminds us why we do what we do every day -- to not only provide quality programming to our listeners but also to help area businesses reach their core audiences and business goals, too. See how the elements of radio advertising work together to supercharge the reach for our advertisers.

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Topics: Radio Advertising, Joplin Market

Summer Marketing Ideas for Joplin Business Owners

Posted by Kylie Davis on July 24, 2018 at 8:00 AM

The days are long and the nights are warm, but as much as everyone loves summer, it impacts every small business a little differently. For some, the season is hot — home improvement, lawn care, and others will experience a rush. But for others, summer is definitively the off-season (especially retail). Neither result is a good reason to halt your marketing! That’s why we’ve put together a quick list of tips for every small business owner to use this summer.

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Topics: Joplin Market

How Radio Supports Short- and Long-Term Marketing Goals

Posted by Mandy Freeman on July 23, 2018 at 8:00 AM

It’s hard to believe, but there are still some advertisers out there who think radio advertising is not effective. But consider this:  For the consumer, radio is a free resource. So, it should come as no surprise that, according to Nielsen, more Americans (93%) listen to broadcast radio each week than tune in to TV or use a smartphone, tablet, or computer. What’s more, contrary to what some believe, radio advertising is effective for more than awareness campaigns. Radio is a proven tool for any marketing campaign and can help you reach all of your marketing goals.

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Topics: Radio Advertising, Joplin Market

Help Your Community Stay on Top of Severe Weather

Posted by Chad Elliot on April 17, 2018 at 8:00 AM

This time of year in Joplin can bring to mind images of storms and tornadoes that wreak havoc on our communities. In the not so distant past, storms have been utterly devastating. As a local business, you need to stay prepared, but you can also play a role in helping your community and your customers be better informed and stay safe.

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Topics: Joplin Market, Digital Marketing

Ministry Spotlight: Watered Gardens Gospel Rescue Mission

Posted by Watered Gardens Gospel Rescue Mission on November 29, 2017 at 8:00 AM

Years ago at a stoplight, I watched a hand extend from a car window to give cash to a man holding a cardboard sign that read, “Need gas.”  A red plastic gallon-sized can was at his feet.  I was on my way to Seneca for the day and when I returned to Joplin late in the afternoon, guess who was still standing on that same corner with the same prop? I couldn’t help but laugh considering the guy at that point probably had enough in his pocket for gas to drive a motorhome to Ft. Lauderdale.

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Topics: Joplin Market

How Much Should You Spend on Radio in 2018?

Posted by Carol Daily on November 28, 2017 at 8:00 AM

As you draw up your marketing budget for 2018, you probably already know that radio is a great way to go for targeting B2B and making your mark on the airwaves.

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Topics: Marketing Strategy, Joplin Market

Our Top 6 Reasons We're Thankful to Be a Joplin Business

Posted by Chad Elliot on November 21, 2017 at 8:00 AM

As fall shifts to winter, it’s the time of year where your fireplace may be plenty warm and you’re reflecting on the blessings you’ve received. As a local business for more than 50 years, we have much to be thankful for, and we’re thankful to work with the wonderful Joplin community

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Topics: Joplin Market

Radio Works for B2B, Too

Posted by Brett James on November 10, 2017 at 8:00 AM

If you’re in the business of selling products or services to other businesses, then you’re what’s known as a B2B or Business-to-Business enterprise. Okay, so you already know this. But did you know that radio advertising works great for B2B, too?

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Topics: Radio Advertising, Marketing Strategy, Joplin Market

Why Branding Is Critical During a Political Campaign

Posted by Carol Daily on September 28, 2017 at 8:00 AM

Branding is a term that was once reserved for business marketing, but it’s expanded far beyond that now. Celebrities and entrepreneurs have personal brands that are as valuable and powerful as the organizations and companies that fill our marketplace. Recently, however, political branding has taken center stage. Applying brand to a political campaign isn’t actually new, but adapting the corporate terminology that surrounds branding is new in the mainstream. (This is, perhaps, most clearly demonstrated by the film, Our Brand Is Crisis, which centers around two consultants who are, essentially, political marketers.)

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Topics: Marketing Strategy, Joplin Market, Government

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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