Four States Small Business Blog

Digital or Traditional? (Don’t Fall for Either/Or Thinking!)

Posted by Chad Elliot on February 28, 2018 at 8:00 AM

Putting all of your eggs in one basket can be a costly mistake for advertisers if you lack proper strategy and focus. For example, some might think all they need is traditional. Maybe radio or TV has worked before, so why complicate things by adding digital to the mix? But in reality adding digital could mean updating your website and making sure you’re following SEO best practices. On the other hand, younger marketers who gravitate primarily towards digital (it’s what they know!) are missing out on traditional opportunities.

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Topics: Digital Marketing, Integrated Marketing, Radio Advertising

6 Reasons Your Digital Marketing Might Not Be Working

Posted by Mandy Freeman on February 20, 2018 at 8:00 AM

In a recent post, we shared questions to ask to determine if your digital marketing is working or not. If you’ve had trouble answering those questions or you’re dissatisfied with the answers you came up with, there are a number of potential factors that could be at play.

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Topics: Digital Marketing, Integrated Marketing

Is Your Digital Marketing Really Working? 9 Questions to Find Out

Posted by Mandy Freeman on February 19, 2018 at 8:00 AM

Digital marketing is a powerful tool for businesses of all sizes, and you’ve already taken the leap and made investments to run digital campaigns for your brand. The question is, is it working? Do you actually know how to recognize if it is or isn’t working? You need to be measuring your progress, and if you’re not, you might be wasting your money or failing to reach your true potential.

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Topics: Digital Marketing, Integrated Marketing, Marketing ROI

Part 2 of 3: Key Ingredients for Small Business Success

Posted by Mark Zimmer on December 18, 2017 at 8:00 AM

Welcome to our second installment of a three-part series that takes a good look how small business owners can run successful companies and generate results with their marketing. Last time, we mentioned that every company, whether they want to run marketing in Joplin, MO, or want to run a nationwide campaign, needs to enact a three-part formula for success — branding, a strong website, and a 21-52 marketing plan. In Part 1, we reviewed branding for small businesses.

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Topics: Website Design, Integrated Marketing, Marketing Strategy

How Radio Drives Online Search

Posted by Kent Huff on December 14, 2017 at 8:00 AM

There are more than 63,000 searches per second on Google. Your business should be among those searched for, and radio can help make that happen.

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Topics: Integrated Marketing, Radio Advertising

Tips for Your Brand Facebook Posts this Holiday Season

Posted by Pam Larimore on December 8, 2017 at 8:00 AM

Tis the season for all things holiday, from spending time with friends and family and searching for the perfect gifts, to putting the perfect touch on your holiday season Facebook posts and marketing. We know the holidays can be busy and somewhat stressful, but if you follow these tips for your brand Facebook posts, you’ll be sure to stand out from the crowd throughout the holidays!

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Topics: Integrated Marketing, Marketing Strategy, Social Media

The Many Benefits of Social Media Marketing

Posted by Brice Chavez on November 2, 2017 at 8:00 AM

Social media marketing has become an important driver of brand awareness and customer engagement, as well as an efficient way to share content. A Hubspot survey indicated that 92% of marketers believe their social media marketing has increased exposure and 80% believe it has increased customer traffic. Global leaders in audience engagement technology, such as Futuri Media, have embraced the importance of social media marketing as a part of their client solutions services. Brands are benefitting from the unique opportunities provided by social media marketing as part of an integrated approach to reach new customers and increase engagement.

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Topics: Integrated Marketing, Social Media

Business Spotlight: Allied Restaurant Supply's New Website

Posted by Allied Restaurant Supply on November 1, 2017 at 10:00 AM

Working with Zimmer and having them design our website was an incredibly easy process.

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Topics: Integrated Marketing

Does Your Restaurant's Website Include These 4 Things?

Posted by Kent Huff on October 19, 2017 at 8:00 AM

If you own a restaurant, you know how important having a great physical storefront and interior dining experience is to your business. However, there’s another important branding aspect that makes a huge impact in terms of how customers view your business - and that’s your restaurant website.

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Topics: Integrated Marketing, Marketing Strategy, Small Business Resources, Restaurants

3 Reasons Why Local Politicians Need Great Websites

Posted by Pam Larimore on October 5, 2017 at 8:00 AM

A big challenge for any local politician is staying in touch with the community. You gained their support to get elected, but now that you’re in office, it’s not possible for you to go out and shake each and every hand like when you were on the campaign trail.

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Topics: Integrated Marketing, Marketing Strategy, Consumer Behavior, Government

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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