Four States Small Business Blog

A Family Affair: Who You Need to Reach with Your Living Facility Marketing

Posted by Carol Daily on September 13, 2018 at 8:00 AM

Each new season of life features its own unique milestones and events. Perhaps the most important ones involve the various decisions everyone must make as they get older.

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Topics: Health/Medical

What Makes Patients Switch Dentists? How to Reach and Resonate with New Clients

Posted by Mandy Freeman on June 21, 2018 at 8:00 AM

Sometimes when patients leave a dental practice, it’s for unavoidable reasons — like a move or change in insurance. Other times, it’s related to a negative experience. What are the top reasons patients make the switch? And, more importantly, how can you use that knowledge to keep current patients satisfied and adjust your marketing to reflect a practice new patients will want to join?

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Topics: Health/Medical

4 Ways to Improve Your Nursing Home Marketing

Posted by Carol Daily on May 17, 2018 at 8:00 AM

Our senior population is growing rapidly. The U.S. Census Bureau projects that it will reach 56 million by 2020, and balloon to 74 million seniors by 2030. But even though senior living demand is growing, nursing home occupancies fell from nearly 86% to less than 82% from 2012 to 2017, and that number continues to drop.

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Topics: Health/Medical

Show You Care — 5 Visual Marketing Tips to Promote Your Assisted Living Facility

Posted by Chad Elliot on May 3, 2018 at 8:00 AM

If you think someone in their twilight years isn’t looking online for an assisted living center… well, you might be partly right, but they aren’t your primary online audience. Their children are often the ones doing research and looking for the best option for their parents, and both groups want to feel confident and happy in their choice.

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Topics: Health/Medical

6 Social Media Tips to Grow Your Optometry Practice

Posted by Kent Huff on April 24, 2018 at 8:00 AM

Although the medical industry has approached social media hesitantly, it is an effective marketing tool worth the time and investment. It provides a great way for your practice to engage with current and potential patients outside the confines of your office. It also gives you the opportunity to showcase your staff and demonstrate your expertise by providing valuable content. Social media is one way to help new patients discover your optometry practice and, most importantly, help your practice grow.

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Topics: Health/Medical

4 Ideas to Promote Your Joplin Elective Procedure Practice

Posted by Mandy Freeman on March 23, 2018 at 8:00 AM

Marketing for a medical practice already has unique challenges compared to other industries, but elective procedure marketing comes with other hurdles all its own. For one thing, these procedures are typically expensive and payment is usually out of pocket. For another, there’s often social stigma to overcome when patients are considering their options.

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Topics: Health/Medical

4 Ways to Use Radio Advertising to Attract New Dental Patients

Posted by Pam Larimore on March 15, 2018 at 8:00 AM

Dental practices have a long list of priorities, including serving current patients, navigating ever-changing insurance policies, adhering to ethical and regulatory codes, and staying on top of the latest trends and tools. Unfortunately, marketing usually isn’t very high on that list. However, it’s crucial to have a strategy in place, especially if you’re looking to expand your practice.

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Topics: Health/Medical

Winter is Coming—4 Tips to Reach New Patients

Posted by Chad Elliot on October 25, 2017 at 8:00 AM

Winter is a great time to attract new patients to your practice. People tend to become more mindful of health issues in the winter because of concerns about the flu and the increase in colds. Your brand can stand out from the competition by letting people know you care about them and that your practice wants to help them and their families stay healthy during cold weather. In this post, we’ve put together 4 tips to help you reach new patients with your marketing for winter.

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Topics: Advertising Creative, Marketing Strategy, Health/Medical

How Your Hospital Can Use Radio to Boost Marketing ROI

Posted by Brice Chavez on September 21, 2017 at 8:00 AM

When it comes to marketing healthcare, radio might not be the first thing that comes to mind. However, 2017 is a great year for healthcare brands, practitioners, and hospitals to consider marketing themselves on the radio.

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Topics: Marketing Strategy, Radio Advertising, Health/Medical

5 Steps to Help Your Specialty Surgery Center Stand Out

Posted by Pam Larimore on August 14, 2017 at 8:00 AM

Many of the same rules of marketing any business also apply to marketing your specialty surgery center. These include identifying your target audience, developing clear messaging, and providing potential clients with relevant and useful information. There are some differences, however. In this post, we provide 5 steps to specialty surgery center marketing that are specific to the healthcare business.

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Topics: Marketing Strategy, Integrated Marketing, Health/Medical

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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