Four States Small Business Blog

Does Your Radio Partner Do Digital, Too?

Posted by Brice Chavez on June 12, 2018 at 8:00 AM

So, you’ve already discovered the benefits of working with a professional radio partner. Fantastic decision! It relieves a burden on your time and resources. Unfortunately, if your radio partner doesn’t also bring digital solutions to the table, you may be inadvertently undermining your results, holding your brand back from achieving the best possible ROI.

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Topics: Marketing Strategy, Digital Marketing

Help Your Community Stay on Top of Severe Weather

Posted by Chad Elliot on April 17, 2018 at 8:00 AM

This time of year in Joplin can bring to mind images of storms and tornadoes that wreak havoc on our communities. In the not so distant past, storms have been utterly devastating. As a local business, you need to stay prepared, but you can also play a role in helping your community and your customers be better informed and stay safe.

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Topics: Joplin Market, Digital Marketing

Digital or Traditional? (Don’t Fall for Either/Or Thinking!)

Posted by Chad Elliot on February 28, 2018 at 8:00 AM

Putting all of your eggs in one basket can be a costly mistake for advertisers if you lack proper strategy and focus. For example, some might think all they need is traditional. Maybe radio or TV has worked before, so why complicate things by adding digital to the mix? But in reality adding digital could mean updating your website and making sure you’re following SEO best practices. On the other hand, younger marketers who gravitate primarily towards digital (it’s what they know!) are missing out on traditional opportunities.

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Topics: Integrated Marketing, Radio Advertising, Digital Marketing

6 Reasons Your Digital Marketing Might Not Be Working

Posted by Mandy Freeman on February 20, 2018 at 8:00 AM

In a recent post, we shared questions to ask to determine if your digital marketing is working or not. If you’ve had trouble answering those questions or you’re dissatisfied with the answers you came up with, there are a number of potential factors that could be at play.

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Topics: Integrated Marketing, Digital Marketing

Is Your Digital Marketing Really Working? 9 Questions to Find Out

Posted by Mandy Freeman on February 19, 2018 at 8:00 AM

Digital marketing is a powerful tool for businesses of all sizes, and you’ve already taken the leap and made investments to run digital campaigns for your brand. The question is, is it working? Do you actually know how to recognize if it is or isn’t working? You need to be measuring your progress, and if you’re not, you might be wasting your money or failing to reach your true potential.

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Topics: Integrated Marketing, Marketing ROI, Digital Marketing

Facebook's News Feed Has Changed (What it Means for Marketers)

Posted by Mark Zimmer on February 1, 2018 at 8:00 AM

You may have heard that Facebook is making changes to its news feed algorithm. Facebook’s founder and CEO, Mark Zuckerberg, says the changes are designed to give priority to content with “meaningful interaction” and reduce what he calls “passive content” such as videos, where users tend to sit back and watch, then move on, as opposed to interacting with the content. According to Zuckerberg, these changes in the Facebook news feed come in response to user feedback that indicated branded content was overcrowding posts from friends and family, reducing users’ ability to connect with others.

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Topics: Social Media, Digital Marketing

Why Procter & Gamble Had to Cut Its Digital Budget: Trendy Tools Don’t Mean Winning Results

Posted by Chad Elliot on September 26, 2017 at 8:00 AM

At the end of Q2 2017, Procter & Gamble, the biggest advertiser in the U.S.A., announced that due in part to the fact that it cut back its digital marketing budget by as much as $140 million, it was able to beat earnings expectations. Specifically, despite a slump in consumer spending, P&G reported a 15% rise in all-in net earnings to $2.3 billion, or a percentage point of profit margin, and at least half that gain is a direct impact of cutting its digital advertising budget.

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Topics: Radio Advertising, Marketing Strategy, Marketing ROI, Digital Marketing

How Digital Promotions and Radio Go Hand in Hand

Posted by Brice Chavez on July 31, 2017 at 8:00 AM

Digital promotions and radio advertising are two of the most effective marketing tools for generating leads, increasing traffic both to your website and your store, and building your database and collecting valuable analytics. When used together, they provide the opportunity to engage and interact online and on the air with thousands of listeners.

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Topics: Integrated Marketing, Radio Advertising, Marketing Strategy, Digital Marketing

6 Tips for Effectively Using Digital Promotions

Posted by Brice Chavez on July 17, 2017 at 8:00 AM

As a business owner, you understand that digital promotions can be an effective part of your marketing strategy. What may not be as clear is how to make it work. Zimmer is here to help. We’ve put together 6 tips for effectively using digital promotions to grow your business and increase ROI.

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Topics: Marketing Strategy, Marketing ROI, Social Media, Digital Marketing

How to Use Radio to Effectively Boost Your Digital Marketing ROI

Posted by Mark Zimmer on January 6, 2017 at 8:30 AM

Digital marketing is a valuable tool for businesses of all types and sizes. That’s because the internet plays a crucial role in how people make their purchasing decisions. In fact, 81 percent of consumers today conduct online research before buying a product or service.

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Topics: Radio Advertising, Marketing ROI, Digital Marketing

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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