Four States Small Business Blog

How to Manage your Brand with your Digital Solutions

Posted by Kylie Davis on November 21, 2018 at 8:00 AM

Managing your brand is essential for your digital presence. It allows you to create a consistent brand image and experience across all channels. Digital brand management takes traditional branding practices and applies them across digital mediums to enhance the customer experience. When done right, companies can successfully build brand awareness, engage with customers and expand market reach. Below are some of the top digital marketing solutions to use for your brand management efforts:

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Topics: Digital Marketing

What Digital Solutions are Best for my Business?

Posted by Brice Chavez on November 19, 2018 at 8:00 AM

There are now almost 4.2 billion people who are active internet users, and 3.4 billion who are active social media users. With that in mind, it's easy to see that a company that does not engage in digital marketing is missing out on opportunities to reach, attract and engage customers online. Fortunately, this type of marketing is inexpensive and the barrier to entry is low, especially when compared to other forms of high-reach advertising.

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Topics: Digital Marketing

Pros and Cons of Going Social

Posted by Pam Larimore on November 9, 2018 at 8:00 AM

Think social media is just for teenagers? Think again. Social media usage continues to grow across all demographics. In fact, a staggering 3.1 billion people are active social media users in 2018 - that’s nearly half of the world’s total population! Not only that, but 11 new people start using social media every second, with the average American spending more than two hours per day on social media. Given these statistics, it should not come as a surprise that more companies are prioritizing social media as part of their marketing strategy.

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Topics: Digital Marketing, Social Media

Top KPIs to Track for Successful Digital Advertising and Great ROI

Posted by Mandy Freeman on October 23, 2018 at 8:00 AM

Marketers use a number of acronyms everyday, but KPI might be one of the most important, right behind ROI. A key performance indicator (KPI) is a metric - typically expressed as a numeric value - that indicates the growth, success, or failure of an advertising campaign or individual channel or component.

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Topics: Digital Marketing, Marketing ROI

Digital Advertising Tips for Beginners

Posted by Brice Chavez on October 16, 2018 at 8:00 AM

Digital advertising isn’t always as simple or straightforward as it may seem. For brands trying to integrate digital for the first time, there’s so many options that it can be overwhelming. And more experienced marketers may want to create an entirely new digital strategy because their current strategy isn’t working

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Topics: Digital Marketing

Why Keyword Targeting Outshines PPC

Posted by Mandy Freeman on August 30, 2018 at 8:00 AM

Advertising has certainly come a long way over the years and nowhere is that more evident than in digital marketing. Advertising tools continue to become more complex and intuitive, allowing your advertisements to be both more effective and less expensive at the same time. One of the big recent shifts is in the migration of many marketers away from paid advertising and towards display advertising. Many marketers are finding that keyword-based display advertising is helping improve their overall ROI and keep costs under control.

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Topics: Digital Marketing

Bring Visitors Back: Understanding Your Retargeting Options

Posted by Mandy Freeman on August 21, 2018 at 8:00 AM

How amazing would it be if your advertisements traveled throughout the internet, seeking out people who recently visited your website? Letting them know that the special product or service that they recently reviewed was now on sale, or was running low on inventory? This may seem like a far-future functionality that sounds cool but isn't available. For marketers -- it's just called retargeting or remarketing, and we do it every day. This relatively new feature allows you to wrangle those individuals who didn't quite make it to the finish line on their purchase back into the fold, and back into a measurable customer journey. Retargeting is perhaps the best way to help prospects walk through the entirely convoluted sales process, as each lead may interact with your business in a slightly different way. Retargeting allows you to reach out with the most relevant message to a prospect who is already engaged, making your advertising dollars work harder and smarter! See how you can use retargeting to boomerang new customers straight back to your website.

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Topics: Digital Marketing

5 Ways SEO Has Changed Over the Past Decade

Posted by Mandy Freeman on August 16, 2018 at 8:00 AM

Creating a stellar website is only the first step in getting people to find your business online -- your site must also be discoverable. The process of creating a website that's appealing to search engines is called SEO, or Search Engine Optimization. In its simplest form, SEO is defined by industry-leader Moz as "the process of increasing the quantity and quality of traffic to your website through organic search engine results". This sounds fascinating, but what does it really mean? The rules around SEO can be complex and are changing on a regular basis. Here are the top five ways that search optimization practices have changed in the last decade.

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Topics: Digital Marketing

Digital Opportunities Are Growing (And So Are We!)

Posted by Mandy Freeman on August 3, 2018 at 8:00 AM

Since the 1950s, Zimmer Radio has been creating and broadcasting free entertainment in the Four State Area, but we don't stop there! Our marketing experts stay up-to-date on the latest tactics for reaching a broad spectrum of individuals in a variety of audience segments. We are always looking for new ways to help businesses grow in the digital age. Our in-house advertising firm, Zimmer Digital Solutions, is excited to announce that we are adding a wide range of advertising solutions to our digital tool belt.

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Topics: Digital Marketing

Does Your Radio Partner Do Digital, Too?

Posted by Brice Chavez on June 12, 2018 at 8:00 AM

So, you’ve already discovered the benefits of working with a professional radio partner. Fantastic decision! It relieves a burden on your time and resources. Unfortunately, if your radio partner doesn’t also bring digital solutions to the table, you may be inadvertently undermining your results, holding your brand back from achieving the best possible ROI.

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Topics: Digital Marketing, Marketing Strategy

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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