Four States Small Business Blog

Joplin BrandsFormation a Hit Among Local Marketers and Business Owners

Posted by Chad Elliot on April 10, 2018 at 8:00 AM

More than 70 local businesses attended our BrandsFormation workshop earlier this month, led by business strategist and long-time Zimmer Radio, Inc. branding partner, Chuck Mefford. See what one business owner had to say about the event:

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Topics: BrandsFormation

Introducing Chuck Mefford, Creator of the 4-Step BrandsFormation System

Posted by Mark Zimmer on March 1, 2018 at 8:00 AM

We talk a lot about the importance of branding on our blog. Your brand is what helps distinguish your company, products, and services from your competitors. A strong brand creates a connection between your company and consumers, and when it becomes familiar, your brand name helps increase your customer satisfaction and loyalty.

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Topics: BrandsFormation

How Do Your Customers See Things?

Posted by Chuck Mefford on January 23, 2018 at 9:05 AM

 marketing in joplin moWhen you develop a plan for marketing in Joplin, MO, or anywhere else in the world for that matter, you’re probably ready to do a few things. You’ll define a budget, choose the right channels to advertise on, select a schedule, and lay out what you want the creative to be. You’re just forgetting one thing — how the customer sees things. That’s not necessarily the same thing as identifying your target audience, which you need to do before you select where you’re going to advertise or how to build your message.

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Topics: Marketing Strategy, BrandsFormation

Uncovering Your Difference Maker

Posted by Chuck Mefford on January 9, 2018 at 8:00 AM

There are four parts to the BrandsFormation system that will help you turn your business into a brand that’s a household name in your community—the Four States area, or beyond: Strategy, Strategy-based messaging, Consistency, and Dominant Frequency. But the real heart of the BrandsFormation system is uncovering your “difference maker.”

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Topics: BrandsFormation

Why Advertise if You Can't Show ROI? 4 Steps to BrandsFormation

Posted by Chad Elliot on December 27, 2017 at 8:00 PM

Advertising is supposed to be a tool, and one that provides clear results for your business. You need to be seeing returns on your investment (ROI) for each of your advertising choices. If you aren’t, then why are you advertising? That’s just a waste of time and resources, not to mention a big waste of money!

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Topics: Small Business Resources, Marketing Strategy, Marketing ROI, BrandsFormation

The Bricks and Mortar Approach (How a Brand is Built)

Posted by Chad Elliot on December 21, 2017 at 8:00 AM

One of the hardest lessons to learn in marketing is that building a brand takes time. While some lucky brands get struck by advertising lightning — e.g., TOMS, which first made headlines when it was barely a company, nearly tripling orders in one day and sparking even more news coverage thanks to its core cause — most companies have to work hard to carve out a place in their market. Even major brands, like beverage powerhouse Coca-Cola, have to build their momentum over time.

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Topics: Marketing Strategy, Advertising Creative, BrandsFormation

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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