Four States Small Business Blog

Digital Opportunities Are Growing (And So Are We!)

Posted by Mandy Freeman on August 3, 2018 at 8:00 AM

Since the 1950s, Zimmer Radio has been creating and broadcasting free entertainment in the Four State Area, but we don't stop there! Our marketing experts stay up-to-date on the latest tactics for reaching a broad spectrum of individuals in a variety of audience segments. We are always looking for new ways to help businesses grow in the digital age. Our in-house advertising firm, Zimmer Digital Solutions, is excited to announce that we are adding a wide range of advertising solutions to our digital tool belt.

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Topics: Digital Marketing

Today's Auto Shoppers Are Mobile-First. Is Your Marketing?

Posted by Pam Larimore on August 2, 2018 at 8:00 AM

Did you know that more than half of automotive internet shoppers conduct research on a mobile device? If your competitors have a fully mobile-optimized website and you do not, you are making it more difficult for consumers to purchase from your dealership. According to the 2017 J.D. Power New Autoshopper Study, over one-third of internet research time is spent on a mobile device. There is a continued upward trend as consumers of all ages become more comfortable with online research and shopping. The bar for customer experience continues to rise as retailers such as Amazon, Target and Walmart create straightforward shopping sites and mobile apps that are exceptionally easy to use.

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Topics: Auto

Joplin Law Firms: What's Your Difference Maker?

Posted by Brett James on July 31, 2018 at 8:00 AM

Have you stopped to think about what makes your law firm unique and how you stand out from the competition? Most businesses are exceptional at doing their daily tasks but may be a bit lacking when it comes to telling their brand story. Each organization is valuable in a different way to current and prospective clients, but are you effectively communicating that information? When you find what lifts your business above being a commodity, you may have discovered your difference maker.

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Topics: Legal

Summer Marketing Ideas for Joplin Business Owners

Posted by Kylie Davis on July 24, 2018 at 8:00 AM

The days are long and the nights are warm, but as much as everyone loves summer, it impacts every small business a little differently. For some, the season is hot — home improvement, lawn care, and others will experience a rush. But for others, summer is definitively the off-season (especially retail). Neither result is a good reason to halt your marketing! That’s why we’ve put together a quick list of tips for every small business owner to use this summer.

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Topics: Joplin Market

How Radio Supports Short- and Long-Term Marketing Goals

Posted by Mandy Freeman on July 23, 2018 at 8:00 AM

It’s hard to believe, but there are still some advertisers out there who think radio advertising is not effective. But consider this:  For the consumer, radio is a free resource. So, it should come as no surprise that, according to Nielsen, more Americans (93%) listen to broadcast radio each week than tune in to TV or use a smartphone, tablet, or computer. What’s more, contrary to what some believe, radio advertising is effective for more than awareness campaigns. Radio is a proven tool for any marketing campaign and can help you reach all of your marketing goals.

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Topics: Radio Advertising, Joplin Market

"Home Envy" and Other Factors that Motivate Your Prospects

Posted by Brice Chavez on July 20, 2018 at 8:00 AM

While spring ushered in warmer weather and longer days, kicking off the home improvement season, these are the heady days of summer. The season is hot, and homeowners are looking to start their next project before it ends. To capture as many customers as you can, you need to understand your target audience and the goals, desires, and needs that drive their choices.

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Topics: Home Improvement

Radio Delivers Real Results for Four State Area Businesses

Posted by Chad Elliot on June 28, 2018 at 8:00 AM

We could share countless stats around the power of radio — 93% of American adults reached weekly, $17 payback per $1 spent on radio by department stores, two-thirds of time spent listening happens outside the home… But we know stories are more powerful than numbers, and we love shining a light on the success of local businesses.

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Joplin Lawyers: Time to Fish Where the Fish Are

Posted by Brett James on June 26, 2018 at 8:00 AM

Good fishermen don’t just choose any random spot to cast their line. Instead, they go where fish are known to swim and understand how the fish behave so they can choose the perfect spot to cast their line. The catch isn’t guaranteed, but they’ve optimized their chances.

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Topics: Legal

Fill Your Marketing Cup, One Medium at a Time

Posted by Brice Chavez on June 22, 2018 at 8:00 AM

It’s undeniable that we live in an omnichannel world where shoppers no longer distinguish between the physical and digital realms. Consumers expect to encounter brands across channels, and they’re bombarded left and right with marketing. That makes it awfully tempting for brands — especially relatively new brands and small businesses — to try to be all things to all current and potential customers across all channels.

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Topics: BrandsFormation

What Makes Patients Switch Dentists? How to Reach and Resonate with New Clients

Posted by Mandy Freeman on June 21, 2018 at 8:00 AM

Sometimes when patients leave a dental practice, it’s for unavoidable reasons — like a move or change in insurance. Other times, it’s related to a negative experience. What are the top reasons patients make the switch? And, more importantly, how can you use that knowledge to keep current patients satisfied and adjust your marketing to reflect a practice new patients will want to join?

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Topics: Health/Medical

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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