Four States Small Business Blog

4 Ways to Improve Your Nursing Home Marketing

Posted by Carol Daily on May 17, 2018 at 8:00 AM

Our senior population is growing rapidly. The U.S. Census Bureau projects that it will reach 56 million by 2020, and balloon to 74 million seniors by 2030. But even though senior living demand is growing, nursing home occupancies fell from nearly 86% to less than 82% from 2012 to 2017, and that number continues to drop.

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Topics: Health/Medical

4 Marketing Tips to Grow Your Joplin Lawn Care Business

Posted by Brett James on May 16, 2018 at 8:00 AM

Spring is upon us, bringing warmer temperatures and longer days — which means your customers and prospects have lawn care on the brain. With summer just around the corner, now is the perfect time for them to ensure their property is ready for guests and get-togethers. And for Joplin lawn care businesses, now is the time to earn more mental real estate.

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Topics: Home Improvement

3 Reasons Mechanics Need Branding, Too

Posted by Brett James on May 10, 2018 at 8:00 AM

Does branding really matter? The answer is simple: Yes — it matters a heck of a lot.

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Topics: Auto

Get to Know Zimmer Radio: Spotlight on Jill Prater

Posted by Rob Meyer on May 9, 2018 at 8:00 AM

Welcome to the third edition of our Zimmer Radio Inc. team spotlights! Our team of radio and digital marketing experts work with businesses in Joplin and the surrounding Four States Area to develop effective, integrated marketing campaigns. But we’re not just passionate professionals—we’re people with unique stories to tell.

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Topics: Team Zimmer

Show You Care — 5 Visual Marketing Tips to Promote Your Assisted Living Facility

Posted by Chad Elliot on May 3, 2018 at 8:00 AM

If you think someone in their twilight years isn’t looking online for an assisted living center… well, you might be partly right, but they aren’t your primary online audience. Their children are often the ones doing research and looking for the best option for their parents, and both groups want to feel confident and happy in their choice.

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Topics: Health/Medical

Joplin Farm Equipment Suppliers: Your Brand Makes a Difference

Posted by Brett James on May 1, 2018 at 8:00 AM

Whether your agribusiness is well established or you’re just getting started, your company’s branding can have a profound impact on your market value. Investing in your brand is one of the best ways to increase sales and grow your business.

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Topics: Agriculture

Get Ready for Go Time! 3 Tips to Prep Your Joplin HVAC Business for the On-Season

Posted by Ryan Jackson on April 26, 2018 at 8:00 AM

With warm weather right around the corner, HVAC businesses in Joplin are bracing for the busy season. Customer orders will pour in and pile up, testing the sanity of HVAC professionals until temperatures start to drop again. We’ve put together a few tips to help you stay top-of-mind with customers while staying on top of your workflow.

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Topics: Home Improvement

6 Social Media Tips to Grow Your Optometry Practice

Posted by Kent Huff on April 24, 2018 at 8:00 AM

Although the medical industry has approached social media hesitantly, it is an effective marketing tool worth the time and investment. It provides a great way for your practice to engage with current and potential patients outside the confines of your office. It also gives you the opportunity to showcase your staff and demonstrate your expertise by providing valuable content. Social media is one way to help new patients discover your optometry practice and, most importantly, help your practice grow.

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Topics: Health/Medical

Why Your Mom and Pop Auto Shop Should Think About Radio

Posted by Brett James on April 19, 2018 at 8:00 AM

Higher automotive quality has given repair shop owners a reason to celebrate. According to a 2016 research report form IHS Markit, that’s the reason consumers are keeping their light vehicles for 11.6 years on average. Longer ownership means consumers are more likely to invest in repairs and regular upkeep.

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Topics: Auto

Help Your Community Stay on Top of Severe Weather

Posted by Chad Elliot on April 17, 2018 at 8:00 AM

This time of year in Joplin can bring to mind images of storms and tornadoes that wreak havoc on our communities. In the not so distant past, storms have been utterly devastating. As a local business, you need to stay prepared, but you can also play a role in helping your community and your customers be better informed and stay safe.

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Topics: Joplin Market, Digital Marketing

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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