Think social media is just for teenagers? Think again. Social media usage continues to grow across all demographics. In fact, a staggering 3.1 billion people are active social media users in 2018 - that’s nearly half of the world’s total population! Not only that, but 11 new people start using social media every second, with the average American spending more than two hours per day on social media. Given these statistics, it should not come as a surprise that more companies are prioritizing social media as part of their marketing strategy.
According to TalentNow, nearly 73% of employers struggle to find qualified candidates for their open job positions. This is partly due to low unemployment rates, as the national average is 4%. If you can relate, you may have already tried all the usual avenues for finding your next employees, including online job boards like Monster, Indeed and CareerBuilder. And although these boards are popular among job searchers, their one-click applications and lack of vetting can leave you sifting through an unending list of applications from unqualified candidates.
Did you know that more than half of automotive internet shoppers conduct research on a mobile device? If your competitors have a fully mobile-optimized website and you do not, you are making it more difficult for consumers to purchase from your dealership. According to the 2017 J.D. Power New Autoshopper Study, over one-third of internet research time is spent on a mobile device. There is a continued upward trend as consumers of all ages become more comfortable with online research and shopping. The bar for customer experience continues to rise as retailers such as Amazon, Target and Walmart create straightforward shopping sites and mobile apps that are exceptionally easy to use.
Any good auto dealer can tell you that closing a sale means providing for a lot more than just a vehicle and service package. People don’t come in looking for a new (or new to them) car. They’re looking to meet social and emotional needs: long-term reliability, safety for both themselves and those they care about, an expression of what they’ve achieved… A parent may ask about safety ratings, but what they don’t say is that they’re worried about the kid headed off to college. (Their child, on the other hand, will probably openly tell you they want to feel cool driving it.) They may ask about mileage and repairs, but they won’t mention that they have to have a car in order to get a job
Discoverability is imperative for law firms, and that means SEO is a critical piece of your marketing strategy. It impacts where your firm’s site will appear on search engine result pages, and even whether you turn up in the results at all. Effective SEO requires a balance of technical measures and valuable content. You’ll need to commit to staying up-to-date on tactics and best practices, as well as regularly providing fresh content.
Dental practices have a long list of priorities, including serving current patients, navigating ever-changing insurance policies, adhering to ethical and regulatory codes, and staying on top of the latest trends and tools. Unfortunately, marketing usually isn’t very high on that list. However, it’s crucial to have a strategy in place, especially if you’re looking to expand your practice.
A CNA (customer needs analysis) is a critical first step to building a good relationship with a media partner, but it’s even more critical to seeing positive ROI across your marketing campaigns. We took a good look at what a CNA is and what it entails in a previous post.
Essentially, a CNA is a business profile that helps media partners understand where your company has been, where your business is now, and where you want to see your brand go in the future. It involves asking questions you should often already have the answers to, and highlight areas where you need help developing better answers. You should expect it to be the first step a new media partner takes because without it, you can’t create a meaningful marketing strategy or achieve the best possible ROI for your efforts.
Topics: Marketing ROI
Tis the season for all things holiday, from spending time with friends and family and searching for the perfect gifts, to putting the perfect touch on your holiday season Facebook posts and marketing. We know the holidays can be busy and somewhat stressful, but if you follow these tips for your brand Facebook posts, you’ll be sure to stand out from the crowd throughout the holidays!
When an advertiser teams up with a media partner to help develop a marketing and advertising strategy, it’s vital for the media partner to have a thorough understanding of the advertiser’s business goals, target market, marketing budget, and competition. That means the media partner should conduct a customer needs analysis (CNA) to ensure that the recommendations they offer are relevant to the current health of the business and provide effective ways to achieve the growth the advertiser is seeking.
Topics: Marketing Strategy
A big challenge for any local politician is staying in touch with the community. You gained their support to get elected, but now that you’re in office, it’s not possible for you to go out and shake each and every hand like when you were on the campaign trail.