Welcome to the fourth edition of our Zimmer Radio Inc. team spotlights! Our team of radio and digital marketing experts work with businesses in Joplin and the surrounding Four States Area to develop effective, integrated marketing campaigns. But we’re not just passionate professionals—we’re people with unique stories to tell.
Topics: Team Zimmer
Buying space in a church bulletin or high school sports program is a great way to support the local community. Some businesses see their sponsorship of a local organization’s newsletter or posting on social media as an inexpensive way to advertise. While such tactics contribute to positive word of mouth, they are not a substitute for advertising and should not represent a significant allocation of your marketing resources.
Topics: Marketing Strategy
We talk a lot about the importance of branding on our blog. Your brand is what helps distinguish your company, products, and services from your competitors. A strong brand creates a connection between your company and consumers, and when it becomes familiar, your brand name helps increase your customer satisfaction and loyalty.
You may have heard that Facebook is making changes to its news feed algorithm. Facebook’s founder and CEO, Mark Zuckerberg, says the changes are designed to give priority to content with “meaningful interaction” and reduce what he calls “passive content” such as videos, where users tend to sit back and watch, then move on, as opposed to interacting with the content. According to Zuckerberg, these changes in the Facebook news feed come in response to user feedback that indicated branded content was overcrowding posts from friends and family, reducing users’ ability to connect with others.
Welcome to our second installment of a three-part series that takes a good look how small business owners can run successful companies and generate results with their marketing. Last time, we mentioned that every company, whether they want to run marketing in Joplin, MO, or want to run a nationwide campaign, needs to enact a three-part formula for success — branding, a strong website, and a 21-52 marketing plan. In Part 1, we reviewed branding for small businesses.
Every region has its collective favorite local attractions and businesses. These might include diners, parks, landmarks, hotels, historical downtowns, or amusement parks. They could include restaurants; for example, when we know we have family and friends coming to visit us, we'll make reservations at our favorite local eateries so our friends can have a taste.
Topics: Small Business Resources
Branding is what helps distinguish your company, products, and services from your competitors. It’s a way to create a connection between your company and your consumers in a visual, emotional, and cultural way.
If you think branding doesn't really matter that much (you've got a great logo, right?), consider that when choosing between two similar products at similar price points, consumers will probably select the brand they recognize.
Some other points to think about:
Thanks to ever-evolving technology, the path to purchase has changed, and the advertising world is always adapting to keep up with it. New channels, platforms, and tools are constantly being developed, giving marketers a truly vast array of options, including some unique ones, like interactive quizzes. These quizzes may not be new, per se, but they’re vastly underrated by most brands as a legitimate way to build engagement and develop leads.
When warm weather hits and people’s activities change, radio listening habits change, too. Overall, this change manifests itself by boosting listening share for certain formats. For example, the summer of 2016 saw an increase of more than 5% for the classic rock format, while the two previous summers saw increases of approximately 10% for the classic hits format. However, increases in particular formats vary by audience segment. For the 25 to 54 age group, country is a summer preference.
Successful marketing ROI doesn’t come with the press of a button or the flip of a switch. It requires careful and strategic planning. It also requires setting realistic marketing ROI expectations that enable you to properly plan and evaluate your campaigns. We’ve written this article to be a quick and simple reference to help you ensure your marketing ROI expectations are realistic and achievable. This should help you better evaluate your marketing strategy and goals.