Welcome to our second installment of a three-part series that takes a good look how small business owners can run successful companies and generate results with their marketing. Last time, we mentioned that every company, whether they want to run marketing in Joplin, MO, or want to run a nationwide campaign, needs to enact a three-part formula for success — branding, a strong website, and a 21-52 marketing plan. In Part 1, we reviewed branding for small businesses.
Every region has its collective favorite local attractions and businesses. These might include diners, parks, landmarks, hotels, historical downtowns, or amusement parks. They could include restaurants; for example, when we know we have family and friends coming to visit us, we'll make reservations at our favorite local eateries so our friends can have a taste.
Topics: Small Business Resources
Branding is what helps distinguish your company, products, and services from your competitors. It’s a way to create a connection between your company and your consumers in a visual, emotional, and cultural way.
If you think branding doesn't really matter that much (you've got a great logo, right?), consider that when choosing between two similar products at similar price points, consumers will probably select the brand they recognize.
Some other points to think about:
Thanks to ever-evolving technology, the path to purchase has changed, and the advertising world is always adapting to keep up with it. New channels, platforms, and tools are constantly being developed, giving marketers a truly vast array of options, including some unique ones, like interactive quizzes. These quizzes may not be new, per se, but they’re vastly underrated by most brands as a legitimate way to build engagement and develop leads.
When warm weather hits and people’s activities change, radio listening habits change, too. Overall, this change manifests itself by boosting listening share for certain formats. For example, the summer of 2016 saw an increase of more than 5% for the classic rock format, while the two previous summers saw increases of approximately 10% for the classic hits format. However, increases in particular formats vary by audience segment. For the 25 to 54 age group, country is a summer preference.
Successful marketing ROI doesn’t come with the press of a button or the flip of a switch. It requires careful and strategic planning. It also requires setting realistic marketing ROI expectations that enable you to properly plan and evaluate your campaigns. We’ve written this article to be a quick and simple reference to help you ensure your marketing ROI expectations are realistic and achievable. This should help you better evaluate your marketing strategy and goals.
Marketing has evolved, and law firm marketing is no exception. Branding is critical to distinguish your firm from your competition and increase the likelihood that when someone needs your services, they will turn to you. Here are some marketing tips for law firms to guide you in developing a marketing strategy that works.
At this point, a company having a website is usually a given, but it can be easy to forget that a website is critical to your business’ success. That’s because your site is an extremely valuable tool in establishing your business’ web presence, which in turn helps to drive more business through building credibility and connecting with customers. There are three major areas of consideration to ensure your website’s success: keeping it professional, keeping it optimized, and regularly updating it. In today’s post, we’ll take a brief look at how people are using branded sites now, then provide an overview of each area.
First impressions matter, and there’s a good chance that the first impression many potential customers have of your company comes from visiting your website. If it’s outdated, confusing, or cluttered, they might take their business elsewhere. What’s worse is you may not even realize they’re being driven away. It’s not likely they will call you to complain about your website. They’ll just move on to one of your competitors. That means it’s up to you to periodically assess your website to determine if it’s up to date and is adequately serving the needs of your customers. We’ve put together this list of 10 signs you need a new website.
This may be the point in the year when you and your marketing team are taking a look back at the marketing efforts of 2016 and evaluating what exactly it cost your company. Or, if you’re a new business owner, you may be determining what kind of expenditure you’ll need to make to start advertising. Either way, there’s something important you need to remember to do: view marketing as an investment. Quite simply, marketing isn’t something that’s merely nice to have or a good idea that you can get to later, and the costs associated should never be considered without the ultimate impact it has on your bottom line.