Four States Small Business Blog

Mandy Freeman

Recent Posts

6 Reasons Your Digital Marketing Might Not Be Working

Posted by Mandy Freeman on February 20, 2018 at 8:00 AM

In a recent post, we shared questions to ask to determine if your digital marketing is working or not. If you’ve had trouble answering those questions or you’re dissatisfied with the answers you came up with, there are a number of potential factors that could be at play.

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Topics: Integrated Marketing, Digital Marketing

Is Your Digital Marketing Really Working? 9 Questions to Find Out

Posted by Mandy Freeman on February 19, 2018 at 8:00 AM

Digital marketing is a powerful tool for businesses of all sizes, and you’ve already taken the leap and made investments to run digital campaigns for your brand. The question is, is it working? Do you actually know how to recognize if it is or isn’t working? You need to be measuring your progress, and if you’re not, you might be wasting your money or failing to reach your true potential.

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Topics: Integrated Marketing, Marketing ROI, Digital Marketing

Part 3 of 3: Key Ingredients for Small Business Success

Posted by Mandy Freeman on January 11, 2018 at 8:00 AM

And now we’ve come to the third and final installment of our series about achieving small business success by generating powerful results with their marketing. As we’ve mentioned, there’s a three-part formula necessary for producing that success, whether it’s for a nationwide advertisement or local Joplin marketing campaign: branding, a business website, and a 21-52 marketing plan. In Part 1, we took a look at branding for small businesses, and in Part 2, we discussed why you need a strong business website.

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Topics: Small Business Resources, Marketing Strategy, Marketing ROI

Part 1 of 3: Key Ingredients for Small Business Success

Posted by Mandy Freeman on December 11, 2017 at 8:00 AM

Small business success relies on a myriad of things, but in many ways, it can be drawn into a simple formula. Truthfully, whether you have a national brand or simply want to focus on Joplin, Missouri, marketing, your company will need to focus on branding, a strong website, and a 21-52 marketing plan. We break down this theory in our latest free guide, but today’s post is the first in a series that will give an overview of each piece. We’ll start by diving into branding for small businesses.

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Topics: Small Business Resources, Marketing Strategy

Why 2018 is the Year of 21/52 Advertising Plan

Posted by Mandy Freeman on November 14, 2017 at 8:00 AM

If you find yourself avoiding the task of developing an annual marketing plan, you’re not alone. You know the new year is right around the corner, but it’s also a very busy time of year for most businesses, with the holidays approaching and end-of-year activities going on. It’s easy to view planning for next year’s advertising as too time-consuming or too expensive during a period of time when resources are stretched thin.  But consider this sobering fact:  Businesses without a marketing plan are more likely to fail.

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Topics: Radio Advertising, Marketing Strategy

Avoiding Cliches: How Your "Friendly Staff" and "Great Customer Service" are Killing Your Creative

Posted by Mandy Freeman on October 12, 2017 at 8:00 AM

You’re all geared up and excited to finally be putting together your new marketing campaign. You’re full of great ideas—words, phrases, and slogans that you’ve heard others use, so you know they’re attention-grabbers. But is using the tried and true the best choice? Or could it be getting a little (or a lot) tried and true…and tired?

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Topics: Consumer Behavior, Advertising Creative

How to Get New Visitors to Your Casino, and Keep Them Coming Back

Posted by Mandy Freeman on September 13, 2017 at 8:00 AM

There’s something fun and exhilarating about visiting a casino for Americans. In fact, Americans spend much more on casino visits than they do on movie visits, and an annual $59 billion dollars are spent at casinos across the country.

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Topics: Integrated Marketing, Marketing Strategy, Consumer Behavior, Casinos

9 Tips to Attract New Dental Patients

Posted by Mandy Freeman on July 27, 2017 at 8:00 AM

Growing your dental practice can be challenging. The American Dental Association notes that, in the last 15 years, the number of adults seeking dental care has dropped. But bringing new patients through the door is essential to increasing production and replacing patients who, for whatever reason, have left your practice. We’ve put together 9 tips to attract new dental patients.

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Topics: Integrated Marketing, Marketing Strategy, Health/Medical

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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