Managing your brand is essential for your digital presence. It allows you to create a consistent brand image and experience across all channels. Digital brand management takes traditional branding practices and applies them across digital mediums to enhance the customer experience. When done right, companies can successfully build brand awareness, engage with customers and expand market reach. Below are some of the top digital marketing solutions to use for your brand management efforts:
Topics: Digital Marketing
Do you feel like your radio campaigns are lacking that special something? Or that they could be achieving a little more? If other elements of your campaign are in line, then you may need to consider a new creative spin.
Topics: Radio Advertising
Zimmer Radio has been a promotional powerhouse since the 1950s, offering the very best in programming, education and advertising opportunities for our partners. Over the years, we've expanded into a variety of different mediums but radio is still at the heart and soul of everything that we do. We continue to invest in the best on-air talent, broadcasting, software and tools to ensure that our business partners continue to see exceptional value and growth. We help brands of all types and businesses of all sizes dominate the mental landscape by reaching consumers when they are most open to your messages -- when they're commuting or listening to the radio. Here are 5 outcomes you can expect from your customers when you partner with Zimmer Radio.
The days are long and the nights are warm, but as much as everyone loves summer, it impacts every small business a little differently. For some, the season is hot — home improvement, lawn care, and others will experience a rush. But for others, summer is definitively the off-season (especially retail). Neither result is a good reason to halt your marketing! That’s why we’ve put together a quick list of tips for every small business owner to use this summer.
Topics: Joplin Market
With warm weather right around the corner, HVAC businesses in Joplin are bracing for the busy season. Customer orders will pour in and pile up, testing the sanity of HVAC professionals until temperatures start to drop again. We’ve put together a few tips to help you stay top-of-mind with customers while staying on top of your workflow.
Topics: Home Improvement
Everyone understands the power of word of mouth. Your friend recommends a great brand, a family member tells you about a horrible experience with a company, or a coworker shares an awesome — or awful — customer service call. A recommendation from a friend can make a lasting impression greater than any advertisement.
Creating a brand for your law firm is essential for an effective legal marketing plan that connects with your target audience and increases ROI. Your branding is an external expression of how you position your law firm and distinguish it from the competition. To increase ROI, all the elements of your branding must be meaningful to your target audience, and the personality of your firm should be reflected in your brand voice, logo, tagline, and other parts of your branding strategy. In this post, we discuss how to use the power of branding to increase ROI for your law firm.