Although the medical industry has approached social media hesitantly, it is an effective marketing tool worth the time and investment. It provides a great way for your practice to engage with current and potential patients outside the confines of your office. It also gives you the opportunity to showcase your staff and demonstrate your expertise by providing valuable content. Social media is one way to help new patients discover your optometry practice and, most importantly, help your practice grow.
Do you feel “time poor” — like you’re never able to find enough hours in the day to get it all done? This is a challenge no matter what industry you’re in or the size of your business, but small businesses have it especially tough. They’re often stretched thin and employees tend to take on multiple tasks outside of their core job functions, sometimes out of necessity. Unfortunately, that can mean business owners who try to handle their own marketing in-house can devote little to no attention or resources to their marketing strategy.
There are more than 63,000 searches per second on Google. Your business should be among those searched for, and radio can help make that happen.
Music has always captured emotions, and by using the medium of radio for your advertising needs, you can harness the attention of a captive audience—loyal listeners—who are primed to hear your message.
If you own a restaurant, you know how important having a great physical storefront and interior dining experience is to your business. However, there’s another important branding aspect that makes a huge impact in terms of how customers view your business - and that’s your restaurant website.
Instead of just buying a product, most people actually buy what those products or services can do for them—what the product or services promise the customer. So, it’s important for businesses to always highlight the promises (or benefits) of their products.
Brand awareness plays a vital role in the success of your small business. But how do you know whether your brand awareness strategy is working? Like every other aspect of your marketing strategy, it’s important to track and measure brand awareness to understand if you’re getting the results you want and maximizing ROI. Tracking brand awareness can be challenging, so in this post, we’ve put together some tips for getting started.
Advertising is a critical business process and a major investment for businesses of any size. Most businesses understand that an ad campaign will help promote products, raise awareness for special offers and events, and hopefully influence shoppers to choose their brand. However, it’s also critical for both the products and services as well as the brand in terms of differentiation and staying top of mind, influencing consumer perception, and improving retention and recall.
When it comes to successfully promoting your casino through radio advertising, you’ll need more than a stroke of luck to beat the house and hit the jackpot. Here are six tips you can follow to ensure your casino marketing is effective, reaches your target audience, and increases your sales.
Weather can have a big impact on our behavior. Not only does it affect our choice of activities, but it can also affect our mood and have an influence on the kind of food we want, as well as the type of place or atmosphere in which we prefer to dine. In this article, we take a look at the effects of warm weather on consumer behavior, the types of foods consumers prefer, what kind of restaurants they want to dine in, and how best to reach customers during the summer months.