Four States Small Business Blog

Chuck Mefford

Chuck Mefford is a small business marketing expert and author of 3 books.
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Recent Posts

How Do Your Customers See Things?

Posted by Chuck Mefford on January 23, 2018 at 9:05 AM

 marketing in joplin moWhen you develop a plan for marketing in Joplin, MO, or anywhere else in the world for that matter, you’re probably ready to do a few things. You’ll define a budget, choose the right channels to advertise on, select a schedule, and lay out what you want the creative to be. You’re just forgetting one thing — how the customer sees things. That’s not necessarily the same thing as identifying your target audience, which you need to do before you select where you’re going to advertise or how to build your message.

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Topics: Marketing Strategy, BrandsFormation

Uncovering Your Difference Maker

Posted by Chuck Mefford on January 9, 2018 at 8:00 AM

There are four parts to the BrandsFormation system that will help you turn your business into a brand that’s a household name in your community—the Four States area, or beyond: Strategy, Strategy-based messaging, Consistency, and Dominant Frequency. But the real heart of the BrandsFormation system is uncovering your “difference maker.”

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Topics: BrandsFormation

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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