Four States Small Business Blog

Chad Elliot

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AM/FM Radio Continues to Top the Charts (4 Quotes from Rush and Nielsen)

Posted by Chad Elliot on June 14, 2018 at 8:00 AM

Rush Limbaugh recently made a point to remind everyone of the true impact and power of radio, quoting a Washington Times article from this past April that highlighted new findings from Nielsen. In a half-hour audio clip you can find below, the pioneer of AM radio shared why he prefers radio to TV, compelling stats from Nielsen’s second-quarter 2017 Comparable Metrics Report, and a healthy dose of Rush political talk on listenership and stories from around the nation.

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Topics: Radio Advertising

Show You Care — 5 Visual Marketing Tips to Promote Your Assisted Living Facility

Posted by Chad Elliot on May 3, 2018 at 8:00 AM

If you think someone in their twilight years isn’t looking online for an assisted living center… well, you might be partly right, but they aren’t your primary online audience. Their children are often the ones doing research and looking for the best option for their parents, and both groups want to feel confident and happy in their choice.

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Topics: Health/Medical

Help Your Community Stay on Top of Severe Weather

Posted by Chad Elliot on April 17, 2018 at 8:00 AM

This time of year in Joplin can bring to mind images of storms and tornadoes that wreak havoc on our communities. In the not so distant past, storms have been utterly devastating. As a local business, you need to stay prepared, but you can also play a role in helping your community and your customers be better informed and stay safe.

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Topics: Joplin Market, Digital Marketing

Joplin BrandsFormation a Hit Among Local Marketers and Business Owners

Posted by Chad Elliot on April 10, 2018 at 8:00 AM

More than 70 local businesses attended our BrandsFormation workshop earlier this month, led by business strategist and long-time Zimmer Radio, Inc. branding partner, Chuck Mefford. See what one business owner had to say about the event:

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Topics: BrandsFormation

Good People are Hard to Find (Especially When They're Already Employed)

Posted by Chad Elliot on April 2, 2018 at 8:00 AM

Today’s recruitment landscape is completely different than it was just a decade ago. Rather than searching the local paper when they’re ready to make a move, job seekers have access to tools and technology that put them in the driver’s seat. They can take their time and research potential employers online, consult social media and review sites like Glassdoor, setup job alerts on LinkedIn, and apply with the click of a button when something good comes up.

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Topics: Marketing Strategy

Digital or Traditional? (Don’t Fall for Either/Or Thinking!)

Posted by Chad Elliot on February 28, 2018 at 8:00 AM

Putting all of your eggs in one basket can be a costly mistake for advertisers if you lack proper strategy and focus. For example, some might think all they need is traditional. Maybe radio or TV has worked before, so why complicate things by adding digital to the mix? But in reality adding digital could mean updating your website and making sure you’re following SEO best practices. On the other hand, younger marketers who gravitate primarily towards digital (it’s what they know!) are missing out on traditional opportunities.

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Topics: Integrated Marketing, Radio Advertising, Digital Marketing

Are You Training Your Customers to Wait to Buy Your Product Cheaper?

Posted by Chad Elliot on January 18, 2018 at 8:00 AM

Let’s do a thought exercise: A consumer wants to obtain a particular product, and they do the research to determine which brand they’d like to buy and which store to buy it from. They find it’s available from their favorite store, but while they want it right now, they know the store consistently runs regular discounts. Instead of buying it now, they wait until the next discount kicks in so they can buy it for a cheaper price. In this exercise, most of the advertising for the product brand and store worked. The consumer is successfully converted, the product solves their pain points and desires, and a sale is made. So what’s the problem?

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Topics: Marketing Strategy

Why Advertise if You Can't Show ROI? 4 Steps to BrandsFormation

Posted by Chad Elliot on December 27, 2017 at 8:00 PM

Advertising is supposed to be a tool, and one that provides clear results for your business. You need to be seeing returns on your investment (ROI) for each of your advertising choices. If you aren’t, then why are you advertising? That’s just a waste of time and resources, not to mention a big waste of money!

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Topics: Small Business Resources, Marketing Strategy, Marketing ROI, BrandsFormation

The Bricks and Mortar Approach (How a Brand is Built)

Posted by Chad Elliot on December 21, 2017 at 8:00 AM

One of the hardest lessons to learn in marketing is that building a brand takes time. While some lucky brands get struck by advertising lightning — e.g., TOMS, which first made headlines when it was barely a company, nearly tripling orders in one day and sparking even more news coverage thanks to its core cause — most companies have to work hard to carve out a place in their market. Even major brands, like beverage powerhouse Coca-Cola, have to build their momentum over time.

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Topics: Marketing Strategy, Advertising Creative, BrandsFormation

Our Top 6 Reasons We're Thankful to Be a Joplin Business

Posted by Chad Elliot on November 21, 2017 at 8:00 AM

As fall shifts to winter, it’s the time of year where your fireplace may be plenty warm and you’re reflecting on the blessings you’ve received. As a local business for more than 50 years, we have much to be thankful for, and we’re thankful to work with the wonderful Joplin community

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Topics: Joplin Market

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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