At a time when consumers are digitally-connected around the clock, radio continues to be a reliable source for many things and stands out above the digital noise. Whether it’s hearing familiar songs, jamming out to today’s latest hits, getting critical information during a disaster, the latest news, or learning about important events in the community, consumers trust their favorite radio stations and personalities to get them the information they need when they need it. Also, radio proves to be an important channel for businesses to communicate their message to their target customer.
Topics: Radio Advertising
It’s a simple truth. Bad branding can mean bad business. It can give people a negative view of your company and negatively affect their experience. Branding is an expression of who you are as a company — your values, your integrity, and your mission. Brand management is vital to your company’s success because bad branding can cost your company in terms of perception and trust.
Topics: Marketing Strategy
As you draw up your marketing budget for 2018, you probably already know that radio is a great way to go for targeting B2B and making your mark on the airwaves.
Budgeting can be very tough for Four State business owners. You calculate your monthly overhead including your lease and utilities, then get to work projecting product costs, labor costs, taxes, and now all of a sudden, you need an advertising budget.
You know something about marketing, but want to learn more—that’s why you’re visiting this site and reading tips shared by some of the best Joplin marketing pros. But when discussing marketing efforts, you definitely don’t want to leave the importance of branding out of the conversation.
Topics: Marketing Strategy
Branding is a term that was once reserved for business marketing, but it’s expanded far beyond that now. Celebrities and entrepreneurs have personal brands that are as valuable and powerful as the organizations and companies that fill our marketplace. Recently, however, political branding has taken center stage. Applying brand to a political campaign isn’t actually new, but adapting the corporate terminology that surrounds branding is new in the mainstream. (This is, perhaps, most clearly demonstrated by the film, Our Brand Is Crisis, which centers around two consultants who are, essentially, political marketers.)
It may be strange to think of an industry like home improvement having an “off season,” but it certainly does. Think about it: In spring, people take on projects like painting to help make their home look great for the summer, and in the summer, they take on bigger projects like additions and window replacement because the weather is amenable, the daylight hours are long, and they can go on vacation while the work is being done. In fall, people work hard to wrap up projects and prepare their home for winter. However, whether during the winter (especially snow and frigid temperatures), short daylight hours, a cluster of major holidays from Thanksgiving through New Year’s Day, and the beginning of tax season all make homeowners shy away from home improvement projects.
Whether your target audience is nationwide or just in Joplin, MO, advertising is always stronger when you have a marketing partner. These are experts who are up to date on the latest trends, technologies, and best practices, and who understand how to identify and communicate with not just audiences in general but the best audience for your business. They should be invested in the success of your business as much as you are — that’s what makes them a partner.
Solid frequency is a marketing imperative, especially if you’re trying to build brand awareness. Unfortunately, nailing down an advertising plan with the right frequency is difficult, especially if you’re not leveraging a media partner. At Zimmer Radio, we believe that the best advertising frequency requires a 21/52 plan that will create consistency alongside frequency for your radio advertising campaign.
Your sales cycle is the period of time from the identification of a lead until you close the sale. Sales cycles vary considerably among different types of businesses, products, and services. Understanding your sales cycle provides a view of the customer’s journey, or buying funnel, and can help you plan your marketing in a way that is both effective and realistic.