Four States Small Business Blog

Carol Daily

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4 Reasons Why Radio Matters

Posted by Carol Daily on January 16, 2018 at 8:00 AM

At a time when consumers are digitally-connected around the clock, radio continues to be a reliable source for many things and stands out above the digital noise. Whether it’s hearing familiar songs, jamming out to today’s latest hits, getting critical information during a disaster, the latest news, or learning about important events in the community, consumers trust their favorite radio stations and personalities to get them the information they need when they need it. Also, radio proves to be an important channel for businesses to communicate their message to their target customer.

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Topics: Radio Advertising

4 Ways Bad Branding Can Mean Bad Business

Posted by Carol Daily on December 20, 2017 at 8:00 AM

It’s a simple truth. Bad branding can mean bad business. It can give people a negative view of your company and negatively affect their experience. Branding is an expression of who you are as a company — your values, your integrity, and your mission. Brand management is vital to your company’s success because bad branding can cost your company in terms of perception and trust.

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Topics: Marketing Strategy

How Much Should You Spend on Radio in 2018?

Posted by Carol Daily on November 28, 2017 at 8:00 AM

As you draw up your marketing budget for 2018, you probably already know that radio is a great way to go for targeting B2B and making your mark on the airwaves.

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Topics: Marketing Strategy, Joplin Market

Is Your Advertising Budget Too Low? Let's Break it Down

Posted by Carol Daily on October 23, 2017 at 8:00 AM

Budgeting can be very tough for Four State business owners. You calculate your monthly overhead including your lease and utilities, then get to work projecting product costs, labor costs, taxes, and now all of a sudden, you need an advertising budget.

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Topics: Small Business Resources, Marketing Strategy

Branding is NOT Marketing: Getting to the Heart of Your Business

Posted by Carol Daily on October 10, 2017 at 8:00 AM

You know something about marketing, but want to learn more—that’s why you’re visiting this site and reading tips shared by some of the best Joplin marketing pros. But when discussing marketing efforts, you definitely don’t want to leave the importance of branding out of the conversation.

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Topics: Marketing Strategy

Why Branding Is Critical During a Political Campaign

Posted by Carol Daily on September 28, 2017 at 8:00 AM

Branding is a term that was once reserved for business marketing, but it’s expanded far beyond that now. Celebrities and entrepreneurs have personal brands that are as valuable and powerful as the organizations and companies that fill our marketplace. Recently, however, political branding has taken center stage. Applying brand to a political campaign isn’t actually new, but adapting the corporate terminology that surrounds branding is new in the mainstream. (This is, perhaps, most clearly demonstrated by the film, Our Brand Is Crisis, which centers around two consultants who are, essentially, political marketers.)

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Topics: Marketing Strategy, Joplin Market, Government

Pros and Cons of Advertising During the Home Improvement "Off Season"

Posted by Carol Daily on September 1, 2017 at 8:00 AM

It may be strange to think of an industry like home improvement having an “off season,” but it certainly does. Think about it: In spring, people take on projects like painting to help make their home look great for the summer, and in the summer, they take on bigger projects like additions and window replacement because the weather is amenable, the daylight hours are long, and they can go on vacation while the work is being done. In fall, people work hard to wrap up projects and prepare their home for winter. However, whether during the winter (especially snow and frigid temperatures), short daylight hours, a cluster of major holidays from Thanksgiving through New Year’s Day, and the beginning of tax season all make homeowners shy away from home improvement projects.

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Topics: Marketing Strategy, Home Improvement

Communication is Key! 4 Things to Never Keep from Your Marketing Partner

Posted by Carol Daily on August 3, 2017 at 9:00 AM

Whether your target audience is nationwide or just in Joplin, MO, advertising is always stronger when you have a marketing partner. These are experts who are up to date on the latest trends, technologies, and best practices, and who understand how to identify and communicate with not just audiences in general but the best audience for your business. They should be invested in the success of your business as much as you are — that’s what makes them a partner.

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Topics: Marketing Strategy, Joplin Market

Why We Believe in the 21/52 Advertising Plan, And You Should Too!

Posted by Carol Daily on July 18, 2017 at 7:45 AM

Solid frequency is a marketing imperative, especially if you’re trying to build brand awareness. Unfortunately, nailing down an advertising plan with the right frequency is difficult, especially if you’re not leveraging a media partner. At Zimmer Radio, we believe that the best advertising frequency requires a 21/52 plan that will create consistency alongside frequency for your radio advertising campaign.

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Topics: Radio Advertising, Marketing Strategy, Joplin Market

How to Calculate Your Sales Cycle and Why This Should Impact Your Marketing Decisions

Posted by Carol Daily on June 29, 2017 at 8:00 AM

Your sales cycle is the period of time from the identification of a lead until you close the sale. Sales cycles vary considerably among different types of businesses, products, and services. Understanding your sales cycle provides a view of the customer’s journey, or buying funnel, and can help you plan your marketing in a way that is both effective and realistic.

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Topics: Marketing Strategy, Marketing ROI

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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