Four States Small Business Blog

Carol Daily

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4 Ways to Improve Your Nursing Home Marketing

Posted by Carol Daily on May 17, 2018 at 8:00 AM

Our senior population is growing rapidly. The U.S. Census Bureau projects that it will reach 56 million by 2020, and balloon to 74 million seniors by 2030. But even though senior living demand is growing, nursing home occupancies fell from nearly 86% to less than 82% from 2012 to 2017, and that number continues to drop.

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Topics: Health/Medical

Law is Your Game (So Leave Marketing to the Experts)

Posted by Carol Daily on April 3, 2018 at 8:00 AM

As a lawyer, you have many talents. You understand the law and its many nuances. You know the art of persuasion. Balancing clients and case work — you’ve got that down pat. Lawyers are known and respected for possessing skills and confidence in many areas — but there’s a good chance that marketing is one area in which you may lack experience.

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Topics: Legal

36 Facts that Prove Radio Can Help Your Business Reach Customers and Drive Sales

Posted by Carol Daily on February 21, 2018 at 8:00 AM

Radio is a rare media channel that reaches nearly all Americans at some point in the day, each and every week. Reaching 91% of Americans over the age of 12, radio provides mass reach, maximizes frequency, and in combination with the right psychographic and demographic data, offers effective targeting. But that alone shouldn’t convince you that radio is a good fit for your marketing strategy.

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Topics: Radio Advertising

Why Your Store Flow, Parking, and Hours Matter

Posted by Carol Daily on January 30, 2018 at 8:00 AM

Are you familiar with the adage, you only get one chance to make a great first impression? Customer perspective — that is, the impression customers have of your business — plays a big role in the success of that business. You see, it isn’t enough to have great promises in your Joplin marketing campaigns; that only gets them to the door. And that’s where you only get one shot at convincing customers that your business is worth their time and money.

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Topics: Marketing Strategy

4 Reasons Why Radio Matters

Posted by Carol Daily on January 16, 2018 at 8:00 AM

At a time when consumers are digitally-connected around the clock, radio continues to be a reliable source for many things and stands out above the digital noise. Whether it’s hearing familiar songs, jamming out to today’s latest hits, getting critical information during a disaster, the latest news, or learning about important events in the community, consumers trust their favorite radio stations and personalities to get them the information they need when they need it. Also, radio proves to be an important channel for businesses to communicate their message to their target customer.

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Topics: Radio Advertising

4 Ways Bad Branding Can Mean Bad Business

Posted by Carol Daily on December 20, 2017 at 8:00 AM

It’s a simple truth. Bad branding can mean bad business. It can give people a negative view of your company and negatively affect their experience. Branding is an expression of who you are as a company — your values, your integrity, and your mission. Brand management is vital to your company’s success because bad branding can cost your company in terms of perception and trust.

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Topics: Marketing Strategy

How Much Should You Spend on Radio in 2018?

Posted by Carol Daily on November 28, 2017 at 8:00 AM

As you draw up your marketing budget for 2018, you probably already know that radio is a great way to go for targeting B2B and making your mark on the airwaves.

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Topics: Marketing Strategy, Joplin Market

Is Your Advertising Budget Too Low? Let's Break it Down

Posted by Carol Daily on October 23, 2017 at 8:00 AM

Budgeting can be very tough for Four State business owners. You calculate your monthly overhead including your lease and utilities, then get to work projecting product costs, labor costs, taxes, and now all of a sudden, you need an advertising budget.

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Topics: Small Business Resources, Marketing Strategy

Branding is NOT Marketing: Getting to the Heart of Your Business

Posted by Carol Daily on October 10, 2017 at 8:00 AM

You know something about marketing, but want to learn more—that’s why you’re visiting this site and reading tips shared by some of the best Joplin marketing pros. But when discussing marketing efforts, you definitely don’t want to leave the importance of branding out of the conversation.

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Topics: Marketing Strategy

Why Branding Is Critical During a Political Campaign

Posted by Carol Daily on September 28, 2017 at 8:00 AM

Branding is a term that was once reserved for business marketing, but it’s expanded far beyond that now. Celebrities and entrepreneurs have personal brands that are as valuable and powerful as the organizations and companies that fill our marketplace. Recently, however, political branding has taken center stage. Applying brand to a political campaign isn’t actually new, but adapting the corporate terminology that surrounds branding is new in the mainstream. (This is, perhaps, most clearly demonstrated by the film, Our Brand Is Crisis, which centers around two consultants who are, essentially, political marketers.)

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Topics: Marketing Strategy, Joplin Market, Government

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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