Four States Small Business Blog

Brice Chavez

Recent Posts

Fill Your Marketing Cup, One Medium at a Time

Posted by Brice Chavez on June 22, 2018 at 8:00 AM

It’s undeniable that we live in an omnichannel world where shoppers no longer distinguish between the physical and digital realms. Consumers expect to encounter brands across channels, and they’re bombarded left and right with marketing. That makes it awfully tempting for brands — especially relatively new brands and small businesses — to try to be all things to all current and potential customers across all channels.

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Topics: BrandsFormation

Does Your Radio Partner Do Digital, Too?

Posted by Brice Chavez on June 12, 2018 at 8:00 AM

So, you’ve already discovered the benefits of working with a professional radio partner. Fantastic decision! It relieves a burden on your time and resources. Unfortunately, if your radio partner doesn’t also bring digital solutions to the table, you may be inadvertently undermining your results, holding your brand back from achieving the best possible ROI.

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Topics: Marketing Strategy, Digital Marketing

Why You Need More Than the Yellow Pages to Grow Your Joplin Home Improvement Business

Posted by Brice Chavez on May 22, 2018 at 8:00 AM

Most everyone has heard of and knows about the Yellow Pages. Its use as a resource for finding businesses has been ubiquitous for generations — at least in the past. Flip to the section you need, and there was everyone in the area who could help you with your problem.

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Topics: Home Improvement

"Your Time Should Be Spent in the Field," and Other Reasons to Outsource Your Home Improvement Marketing

Posted by Brice Chavez on March 22, 2018 at 8:00 AM

As a home improvement business owner, you have a lot on your plate. With the busy season right around the corner, you’re gearing up to manage multiple projects and team members, while also keeping up with the latest homeowner trends, from smart technologies to design innovations. Add the ever-changing marketing landscape to the mix, and you’re facing a real possibility of burnout.

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Topics: Home Improvement

The Many Brand Benefits of Cause Marketing

Posted by Brice Chavez on January 4, 2018 at 8:00 AM

As the trend toward social responsibility has grown, brands are discovering that consumers expect them to demonstrate a desire to make the world a better place. A Cone Cause Evolution Survey indicated that, when price and quality are equal, 87% of consumers would switch to a brand that supports a cause. In addition, 95% of college students say they are more likely to pay attention to an ad that promotes a brand’s partnership with a particular cause. Such a partnership can be a win-win, benefitting both the brand and the cause with increased exposure and awareness.

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Topics: Marketing Strategy

Why Your Discount Isn't Going to Drive Results

Posted by Brice Chavez on November 30, 2017 at 8:00 AM

Discounts, special promotions, and sales are often a big draw to customers — in fact, two of the top motivating factors for how American consumers choose where to shop are price (81%) and the availability of discounts (71%). But is that what actually drives results? Is that all that keeps customers coming back? In today’s post, we’ll take a look at what drives consistent results, as well as when you should actually be using discounts.

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Topics: Marketing Strategy, Marketing ROI

The Many Benefits of Social Media Marketing

Posted by Brice Chavez on November 2, 2017 at 8:00 AM

Social media marketing has become an important driver of brand awareness and customer engagement, as well as an efficient way to share content. A Hubspot survey indicated that 92% of marketers believe their social media marketing has increased exposure and 80% believe it has increased customer traffic. Global leaders in audience engagement technology, such as Futuri Media, have embraced the importance of social media marketing as a part of their client solutions services. Brands are benefitting from the unique opportunities provided by social media marketing as part of an integrated approach to reach new customers and increase engagement.

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Topics: Integrated Marketing, Social Media

Your Logo is NOT Your Brand

Posted by Brice Chavez on October 3, 2017 at 8:00 AM

Sometimes companies make the mistake of thinking, if they have a great company logo, they’ve done all they need to do in terms of branding. Your logo represents your brand, but it is not, in fact, your brand. In this post, we’ll discuss what your brand is, why it’s important, and why having a good logo is not enough.

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Topics: Marketing Strategy

4 Essential Pieces of an Effective College or University Marketing Strategy

Posted by Brice Chavez on August 29, 2017 at 8:05 AM

With multiple universities, colleges, technical and trade schools in the area — it can be difficult for schools to stand out and snag student attention in Joplin. Marketing is an important way to help differentiate your school from the rest and ensure potential students are aware of its best qualities and benefits. Of course, this is a time when people, students especially, don’t want a sales pitch.

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Topics: Marketing Strategy, Joplin Market, Education

How Digital Promotions and Radio Go Hand in Hand

Posted by Brice Chavez on July 31, 2017 at 8:00 AM

Digital promotions and radio advertising are two of the most effective marketing tools for generating leads, increasing traffic both to your website and your store, and building your database and collecting valuable analytics. When used together, they provide the opportunity to engage and interact online and on the air with thousands of listeners.

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Topics: Integrated Marketing, Radio Advertising, Marketing Strategy, Digital Marketing

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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