Four States Small Business Blog

Brett James

Recent Posts

The Value of Jingles

Posted by Brett James on December 4, 2018 at 11:58 AM

While the popularity of jingles might have peaked in the 1950s, the radio jingle is still an invaluable marketing tool. Advertisers have not given up on this clever tool by a long shot. Brands like McDonald’s and Nationwide still work to generate the goodwill and nostalgia that jingles, at their very best, have done so well for nearly a century.

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Topics: Radio Advertising, Marketing Strategy

Get Ready to Transform Your Brand at BrandsFormation!

Posted by Brett James on October 19, 2018 at 8:00 AM

Earlier this year, we partnered with branding expert Chuck Mefford to teach Four-State businesses how to develop their brand through his revolutionary BrandsFormation workshop. The overwhelming feedback we received from attendees convinced us that we need to make this event available to more businesses in our community, so we're bringing Chuck back for an encore!

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Topics: BrandsFormation

Is Branding Frivolous for Farms? (Definitely Not!)

Posted by Brett James on October 11, 2018 at 8:00 AM

There’s a good chance you already have a brand strategy for your farm. You know the types of products and services that you offer, how you differentiate yourself from competitors, and why your farm is uniquely suited to a specific type of consumer. Guess what? You're essentially "branding" your farm! Branding is simply telling a compelling story about your business in a way that interests your core audience.

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Topics: Agriculture

3 Reasons Consistency Is Critical for Your Home Improvement Marketing

Posted by Brett James on September 20, 2018 at 8:00 AM

There’s a good chance that your potential clients have been inspired by Fixer Upper, The Property Brothers, or similar home remodeling shows. They encourage homeowners to step up their “home-improvement game” by taking on small and large renovation projects, and giving them the inspiration they need to tackle their own. But with so many options for home improvement businesses in the Four States Area, how will they choose which is the best partner for their project?

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Topics: Home Improvement

The Value of Jingles

Posted by Brett James on September 11, 2018 at 8:00 AM

While the popularity of jingles might have peaked in the 1950s, the radio jingle is still an invaluable marketing tool. Advertisers have not given up on this clever tool by a long shot. Brands like McDonald’s and Nationwide still work to generate the goodwill and nostalgia that jingles, at their very best, have done so well for nearly a century.

Read More

Topics: Radio Advertising, Marketing Strategy

The Importance of Reviews for Four State Law Firms

Posted by Brett James on August 14, 2018 at 8:00 AM

In today’s digital age where information is readily available at our fingertips, consumers are accustomed to researching businesses before visiting them. Whether it’s reading hotel reviews online before booking a vacation or asking friends and coworkers to recommend an attorney, accountant, or financial advisor, people want to learn about other customers’ experiences.

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Topics: Legal

Joplin Law Firms: What's Your Difference Maker?

Posted by Brett James on July 31, 2018 at 8:00 AM

Have you stopped to think about what makes your law firm unique and how you stand out from the competition? Most businesses are exceptional at doing their daily tasks but may be a bit lacking when it comes to telling their brand story. Each organization is valuable in a different way to current and prospective clients, but are you effectively communicating that information? When you find what lifts your business above being a commodity, you may have discovered your difference maker.

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Topics: Legal

Joplin Lawyers: Time to Fish Where the Fish Are

Posted by Brett James on June 26, 2018 at 8:00 AM

Good fishermen don’t just choose any random spot to cast their line. Instead, they go where fish are known to swim and understand how the fish behave so they can choose the perfect spot to cast their line. The catch isn’t guaranteed, but they’ve optimized their chances.

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Topics: Legal

4 Marketing Tips to Grow Your Joplin Lawn Care Business

Posted by Brett James on May 16, 2018 at 8:00 AM

Spring is upon us, bringing warmer temperatures and longer days — which means your customers and prospects have lawn care on the brain. With summer just around the corner, now is the perfect time for them to ensure their property is ready for guests and get-togethers. And for Joplin lawn care businesses, now is the time to earn more mental real estate.

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Topics: Home Improvement

3 Reasons Mechanics Need Branding, Too

Posted by Brett James on May 10, 2018 at 8:00 AM

Does branding really matter? The answer is simple: Yes — it matters a heck of a lot.

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Topics: Auto

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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