Four States Small Business Blog

Brett James

Recent Posts

4 Marketing Tips to Grow Your Joplin Lawn Care Business

Posted by Brett James on May 16, 2018 at 8:00 AM

Spring is upon us, bringing warmer temperatures and longer days — which means your customers and prospects have lawn care on the brain. With summer just around the corner, now is the perfect time for them to ensure their property is ready for guests and get-togethers. And for Joplin lawn care businesses, now is the time to earn more mental real estate.

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Topics: Home Improvement

3 Reasons Mechanics Need Branding, Too

Posted by Brett James on May 10, 2018 at 8:00 AM

Does branding really matter? The answer is simple: Yes — it matters a heck of a lot.

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Topics: Auto

Joplin Farm Equipment Suppliers: Your Brand Makes a Difference

Posted by Brett James on May 1, 2018 at 8:00 AM

Whether your agribusiness is well established or you’re just getting started, your company’s branding can have a profound impact on your market value. Investing in your brand is one of the best ways to increase sales and grow your business.

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Topics: Agriculture

Why Your Mom and Pop Auto Shop Should Think About Radio

Posted by Brett James on April 19, 2018 at 8:00 AM

Higher automotive quality has given repair shop owners a reason to celebrate. According to a 2016 research report form IHS Markit, that’s the reason consumers are keeping their light vehicles for 11.6 years on average. Longer ownership means consumers are more likely to invest in repairs and regular upkeep.

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Topics: Auto

3 Steps to Successful Farm and Tractor Marketing

Posted by Brett James on March 28, 2018 at 8:00 AM

This is a continuation of a previous post where we touched on uncovering your farm and tractor brand’s “difference maker,” where and why you should claim local listings, and how radio advertising can drive sales.

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Topics: Agriculture

Tips for Positioning Your Joplin Tractor Supply Business

Posted by Brett James on March 13, 2018 at 8:00 AM

The number of retail options available to agricultural customers is much greater now than just a few years ago. Between the growth of local retailers and the advent of Amazon, customers now have many different places to turn for some or all of the equipment and supplies they need. Now more than ever, your tractor supply company needs to stand out. And the way to do that is with strategic, well executed marketing.

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Topics: Marketing Strategy, Agriculture

Where You Need to Go to Work on Your Brand

Posted by Brett James on March 6, 2018 at 8:00 AM

Your brand requires constant attention. That’s because it’s far more than your logo, tagline, or anything tangible — your brand is the sum of every interaction a consumer has with your company. It’s a living, changing thing you can’t entirely control, and it can mean something different from one customer to the next.

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Don't Get Lost in the Holiday Chaos

Posted by Brett James on December 12, 2017 at 8:00 AM

For consumers and businesses, the Holiday season is perhaps one of the most chaotic times of the year. Between shopping, family gatherings, and an insane amount of shopping, it can be tough for any business to be at the top of people’s (often cluttered) minds throughout the holidays.

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Topics: Marketing Strategy

Radio Works for B2B, Too

Posted by Brett James on November 10, 2017 at 8:00 AM

If you’re in the business of selling products or services to other businesses, then you’re what’s known as a B2B or Business-to-Business enterprise. Okay, so you already know this. But did you know that radio advertising works great for B2B, too?

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Topics: Radio Advertising, Marketing Strategy, Joplin Market

These 3 Marketing Mistakes are Scary Bad!

Posted by Brett James on October 31, 2017 at 8:00 AM

Halloween is a truly spooky time of year that features horror movies aplenty. Yet those monsters creeping in the dark aren’t half as terrifying as certain scary mistakes in marketing. They ought to send marketers running away screaming, but just like the teens in horror flicks, unsuspecting businesses will walk straight into the jaws of doom. In today’s post, we’ve collected a trio of advertising horrors along with the tips you need to survive and avoid marketing mistakes like them for a happier, more successful Halloween.

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Topics: Marketing Strategy

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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