Four States Small Business Blog

Why Your Mom and Pop Auto Shop Should Think About Radio

Posted by Brett James on April 19, 2018 at 8:00 AM

Higher automotive quality has given repair shop owners a reason to celebrate. According to a 2016 research report form IHS Markit, that’s the reason consumers are keeping their light vehicles for 11.6 years on average. Longer ownership means consumers are more likely to invest in repairs and regular upkeep.

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Topics: Auto

Help Your Community Stay on Top of Severe Weather

Posted by Chad Elliot on April 17, 2018 at 8:00 AM

This time of year in Joplin can bring to mind images of storms and tornadoes that wreak havoc on our communities. In the not so distant past, storms have been utterly devastating. As a local business, you need to stay prepared, but you can also play a role in helping your community and your customers be better informed and stay safe.

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Topics: Joplin Market, Digital Marketing

How to Get Stuck in Your Customers’ Heads

Posted by Mandy Freeman on April 12, 2018 at 8:00 AM

If you’ve seen one of Peyton Manning’s commercials for Nationwide Insurance, you’ll immediately understand the impact a jingle has on your audience. Nationwide’s jingle is catchy, creative, and above all, gets stuck in your head. In fact, it’s been memorable since 1977, and in more recent years, the jingle has evolved for newer audiences, adding elements of authenticity with its Songs for All Our Sides campaign. Perhaps most importantly, it makes it easy for the listener to never confuse Nationwide with a competitor like State Farm, which also features its own jingle dating back to the 1970’s.

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Topics: Advertising Creative, Jingles

Get to Know Zimmer Radio: Spotlight on Kaylee Cole

Posted by Rob Meyer on April 11, 2018 at 8:00 AM

Welcome to the second edition of our Zimmer Radio Inc. team spotlights! Our team of radio and digital marketing experts work with businesses in Joplin and the surrounding Four States Area to develop effective, integrated marketing campaigns. But we’re not just passionate professionals—we’re people with unique stories to tell.

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Topics: Team Zimmer

Joplin BrandsFormation a Hit Among Local Marketers and Business Owners

Posted by Chad Elliot on April 10, 2018 at 8:00 AM

More than 70 local businesses attended our BrandsFormation workshop earlier this month, led by business strategist and long-time Zimmer Radio, Inc. branding partner, Chuck Mefford. See what one business owner had to say about the event:

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Topics: BrandsFormation

Is it Actually Advertising You’re Investing In?

Posted by Mark Zimmer on April 5, 2018 at 8:00 AM

Buying space in a church bulletin or high school sports program is a great way to support the local community. Some businesses see their sponsorship of a local organization’s newsletter or posting on social media as an inexpensive way to advertise. While such tactics contribute to positive word of mouth, they are not a substitute for advertising and should not represent a significant allocation of your marketing resources.

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Topics: Marketing Strategy

Law is Your Game (So Leave Marketing to the Experts)

Posted by Carol Daily on April 3, 2018 at 8:00 AM

As a lawyer, you have many talents. You understand the law and its many nuances. You know the art of persuasion. Balancing clients and case work — you’ve got that down pat. Lawyers are known and respected for possessing skills and confidence in many areas — but there’s a good chance that marketing is one area in which you may lack experience.

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Topics: Legal

Good People are Hard to Find (Especially When They're Already Employed)

Posted by Chad Elliot on April 2, 2018 at 8:00 AM

Today’s recruitment landscape is completely different than it was just a decade ago. Rather than searching the local paper when they’re ready to make a move, job seekers have access to tools and technology that put them in the driver’s seat. They can take their time and research potential employers online, consult social media and review sites like Glassdoor, setup job alerts on LinkedIn, and apply with the click of a button when something good comes up.

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Topics: Marketing Strategy

3 Steps to Successful Farm and Tractor Marketing

Posted by Brett James on March 28, 2018 at 8:00 AM

This is a continuation of a previous post where we touched on uncovering your farm and tractor brand’s “difference maker,” where and why you should claim local listings, and how radio advertising can drive sales.

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Topics: Agriculture

Everyone is Time Poor: What It Means for Your Marketing

Posted by Kent Huff on March 27, 2018 at 8:00 AM

Do you feel “time poor” — like you’re never able to find enough hours in the day to get it all done? This is a challenge no matter what industry you’re in or the size of your business, but small businesses have it especially tough. They’re often stretched thin and employees tend to take on multiple tasks outside of their core job functions, sometimes out of necessity. Unfortunately, that can mean business owners who try to handle their own marketing in-house can devote little to no attention or resources to their marketing strategy.

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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