Four States Small Business Blog

Fill Your Marketing Cup, One Medium at a Time

Posted by Brice Chavez on June 22, 2018 at 8:00 AM

It’s undeniable that we live in an omnichannel world where shoppers no longer distinguish between the physical and digital realms. Consumers expect to encounter brands across channels, and they’re bombarded left and right with marketing. That makes it awfully tempting for brands — especially relatively new brands and small businesses — to try to be all things to all current and potential customers across all channels.

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Topics: BrandsFormation

What Makes Patients Switch Dentists? How to Reach and Resonate with New Clients

Posted by Mandy Freeman on June 21, 2018 at 8:00 AM

Sometimes when patients leave a dental practice, it’s for unavoidable reasons — like a move or change in insurance. Other times, it’s related to a negative experience. What are the top reasons patients make the switch? And, more importantly, how can you use that knowledge to keep current patients satisfied and adjust your marketing to reflect a practice new patients will want to join?

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Topics: Health/Medical

Morning KIX with Randy & Kaylee Takes Home 2018 MBA Award

Posted by Rob Meyer on June 19, 2018 at 8:00 AM

Since 2012, Randy Brooks and Kaylee Cole have been waking up KIX listeners with lively interviews, contests, phone calls, crazy songs, and other shenanigans. Zimmer is proud to announce that the entertaining duo beat out hundreds of other personalities in the state of Missouri to take home a 2018 MBA Award for best medium market radio air talent.

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Topics: Team Zimmer

AM/FM Radio Continues to Top the Charts (4 Quotes from Rush and Nielsen)

Posted by Chad Elliot on June 14, 2018 at 8:00 AM

Rush Limbaugh recently made a point to remind everyone of the true impact and power of radio, quoting a Washington Times article from this past April that highlighted new findings from Nielsen. In a half-hour audio clip you can find below, the pioneer of AM radio shared why he prefers radio to TV, compelling stats from Nielsen’s second-quarter 2017 Comparable Metrics Report, and a healthy dose of Rush political talk on listenership and stories from around the nation.

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Topics: Radio Advertising

Does Your Radio Partner Do Digital, Too?

Posted by Brice Chavez on June 12, 2018 at 8:00 AM

So, you’ve already discovered the benefits of working with a professional radio partner. Fantastic decision! It relieves a burden on your time and resources. Unfortunately, if your radio partner doesn’t also bring digital solutions to the table, you may be inadvertently undermining your results, holding your brand back from achieving the best possible ROI.

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Topics: Marketing Strategy, Digital Marketing

Trust, Transparency, and Other Key Traits to Demonstrate in Dealership Marketing

Posted by Pam Larimore on June 8, 2018 at 8:00 AM

Any good auto dealer can tell you that closing a sale means providing for a lot more than just a vehicle and service package. People don’t come in looking for a new (or new to them) car. They’re looking to meet social and emotional needs: long-term reliability, safety for both themselves and those they care about, an expression of what they’ve achieved… A parent may ask about safety ratings, but what they don’t say is that they’re worried about the kid headed off to college. (Their child, on the other hand, will probably openly tell you they want to feel cool driving it.) They may ask about mileage and repairs, but they won’t mention that they have to have a car in order to get a job

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Topics: Marketing Strategy, Auto

Get to Know Zimmer Radio: Spotlight on Wraine Meadows

Posted by Mark Zimmer on June 5, 2018 at 8:00 AM

Welcome to the fourth edition of our Zimmer Radio Inc. team spotlights! Our team of radio and digital marketing experts work with businesses in Joplin and the surrounding Four States Area to develop effective, integrated marketing campaigns. But we’re not just passionate professionals—we’re people with unique stories to tell.

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Topics: Team Zimmer

Radio: The Only Truly Portable Marketing on the Planet

Posted by Mandy Freeman on May 31, 2018 at 8:00 AM

Radio remains one of the best formats for targeted mass reach. According to Nielsen, radio reaches 93% of U.S. adults each week, more than any other platform. And it does so throughout the day, across every demographic.

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Topics: Radio Advertising

6 SEO Tips for Joplin Attorneys

Posted by Pam Larimore on May 29, 2018 at 8:00 AM

Discoverability is imperative for law firms, and that means SEO is a critical piece of your marketing strategy. It impacts where your firm’s site will appear on search engine result pages, and even whether you turn up in the results at all. Effective SEO requires a balance of technical measures and valuable content. You’ll need to commit to staying up-to-date on tactics and best practices, as well as regularly providing fresh content.

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Topics: Legal

Why You Need More Than the Yellow Pages to Grow Your Joplin Home Improvement Business

Posted by Brice Chavez on May 22, 2018 at 8:00 AM

Most everyone has heard of and knows about the Yellow Pages. Its use as a resource for finding businesses has been ubiquitous for generations — at least in the past. Flip to the section you need, and there was everyone in the area who could help you with your problem.

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Topics: Home Improvement

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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