Four States Small Business Blog

Get Ready to Transform Your Brand at BrandsFormation!

Posted by Brett James on October 19, 2018 at 8:00 AM

Earlier this year, we partnered with branding expert Chuck Mefford to teach Four-State businesses how to develop their brand through his revolutionary BrandsFormation workshop. The overwhelming feedback we received from attendees convinced us that we need to make this event available to more businesses in our community, so we're bringing Chuck back for an encore!

Read More

Topics: BrandsFormation

Digital Advertising Tips for Beginners

Posted by Brice Chavez on October 16, 2018 at 8:00 AM

Digital advertising isn’t always as simple or straightforward as it may seem. For brands trying to integrate digital for the first time, there’s so many options that it can be overwhelming. And more experienced marketers may want to create an entirely new digital strategy because their current strategy isn’t working

Read More

Topics: Digital Marketing

Is Branding Frivolous for Farms? (Definitely Not!)

Posted by Brett James on October 11, 2018 at 8:00 AM

There’s a good chance you already have a brand strategy for your farm. You know the types of products and services that you offer, how you differentiate yourself from competitors, and why your farm is uniquely suited to a specific type of consumer. Guess what? You're essentially "branding" your farm! Branding is simply telling a compelling story about your business in a way that interests your core audience.

Read More

Topics: Agriculture

Everything You Need to Know For BrandsFormation Fall 2018

Posted by Chad Elliot on October 2, 2018 at 8:00 AM

There's an exciting event headed your way this fall - BrandsFormation 2018! After a successful event in March, we’re bringing the free educational workshop back to help even more Four State business owners develop their brand and improve their bottom lines. Scheduled for Wednesday, November 7 at 8:00 am., BrandsFormation 2018 is designed to help you transform your business from good to great.

Read More

Topics: BrandsFormation

You Can Advertise Effectively WITHOUT Discounting

Posted by Mandy Freeman on September 27, 2018 at 8:00 AM

If you’re used to relying on discounts to drum up business and customer interest, we’ve got good news — you don’t have to use discounts! While discounts can be useful, there are different tactics that you can build into your strategy that are effective at building sales and loyalty. Even better, these methods don’t force you to cut profit margins in order to make the sale.

Read More

Topics: Marketing Strategy

4 Things You Should Do Before You Advertise

Posted by Mandy Freeman on September 25, 2018 at 8:00 AM

When it comes down to it, advertising is simply the most effective way to communicate to today’s customers. Thoughtful, high-quality advertising offers customers insights into various brands  and the variety of products available to them. Giving customers the information they need allows them to make the best decisions for themselves, in terms of finding the best quality products and services at prices they can afford.

Read More

Topics: Marketing Strategy

3 Reasons Consistency Is Critical for Your Home Improvement Marketing

Posted by Brett James on September 20, 2018 at 8:00 AM

There’s a good chance that your potential clients have been inspired by Fixer Upper, The Property Brothers, or similar home remodeling shows. They encourage homeowners to step up their “home-improvement game” by taking on small and large renovation projects, and giving them the inspiration they need to tackle their own. But with so many options for home improvement businesses in the Four States Area, how will they choose which is the best partner for their project?

Read More

Topics: Home Improvement

A Family Affair: Who You Need to Reach with Your Living Facility Marketing

Posted by Carol Daily on September 13, 2018 at 8:00 AM

Each new season of life features its own unique milestones and events. Perhaps the most important ones involve the various decisions everyone must make as they get older.

Read More

Topics: Health/Medical

6 Tips for Great Radio Creative

Posted by Kylie Davis on September 12, 2018 at 8:00 AM

Do you feel like your radio campaigns are lacking that special something? Or that they could be achieving a little more? If other elements of your campaign are in line, then you may need to consider a new creative spin.

Read More

Topics: Radio Advertising

The Value of Jingles

Posted by Brett James on September 11, 2018 at 8:00 AM

While the popularity of jingles might have peaked in the 1950s, the radio jingle is still an invaluable marketing tool. Advertisers have not given up on this clever tool by a long shot. Brands like McDonald’s and Nationwide still work to generate the goodwill and nostalgia that jingles, at their very best, have done so well for nearly a century.

Read More

Topics: Radio Advertising, Marketing Strategy

Welcome to the Four States Small Business Blog!

We're glad you're here. 

We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

Follow Us on Social:

Subscribe to Our Weekly Newsletter

Recent Posts