Four States Small Business Blog

Don't Waste Your Advertising Dollars With a Bad Website

Posted by Carol Daily on May 18, 2017 at 8:05 AM

As a small business owner, there’s a lot to juggle and even more hats to wear. You know that a website is an important investment for your business, but that doesn’t mean you know what you need to design one. To maximize your advertising dollars and website efficacy, you need to start by knowing what makes a good website. In today’s post, we’ll discuss the elements your website needs to be successful.

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Topics: Integrated Marketing, Consumer Behavior, Website Design

Why an Updated, Optimized, and Professional Website is Critical to Your Business' Success

Posted by Mark Zimmer on April 20, 2017 at 9:05 AM

At this point, a company having a website is usually a given, but it can be easy to forget that a website is critical to your business’ success. That’s because your site is an extremely valuable tool in establishing your business’ web presence, which in turn helps to drive more business through building credibility and connecting with customers. There are three major areas of consideration to ensure your website’s success: keeping it professional, keeping it optimized, and regularly updating it. In today’s post, we’ll take a brief look at how people are using branded sites now, then provide an overview of each area.

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Topics: Small Business Resources, Integrated Marketing, Website Design

10 Ways to Know if You Need a New Website

Posted by Mark Zimmer on April 13, 2017 at 8:30 AM

First impressions matter, and there’s a good chance that the first impression many potential customers have of your company comes from visiting your website. If it’s outdated, confusing, or cluttered, they might take their business elsewhere. What’s worse is you may not even realize they’re being driven away. It’s not likely they will call you to complain about your website. They’ll just move on to one of your competitors. That means it’s up to you to periodically assess your website to determine if it’s up to date and is adequately serving the needs of your customers. We’ve put together this list of 10 signs you need a new website.

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Topics: Small Business Resources, Marketing Strategy, Website Design

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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