Four States Small Business Blog

How to Find the Sweet Spot for Frequency in Your Annual Radio Advertising Schedule

Posted by Chad Elliot on August 9, 2017 at 8:00 AM

Finding the sweet spot for frequency in your annual radio advertising schedule can be a challenge, but it can affect the success of your radio advertising efforts and campaigns. At Zimmer, we believe that following a 21/52 plan can help you achieve the right balance and bring you success.

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Topics: Radio Advertising, Marketing Strategy, Joplin Market

How Digital Promotions and Radio Go Hand in Hand

Posted by Brice Chavez on July 31, 2017 at 8:00 AM

Digital promotions and radio advertising are two of the most effective marketing tools for generating leads, increasing traffic both to your website and your store, and building your database and collecting valuable analytics. When used together, they provide the opportunity to engage and interact online and on the air with thousands of listeners.

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Topics: Integrated Marketing, Radio Advertising, Marketing Strategy

Why Summer Can Lead to Unexpected Boosts in Radio Listening

Posted by Mark Zimmer on July 25, 2017 at 10:00 AM

When warm weather hits and people’s activities change, radio listening habits change, too. Overall, this change manifests itself by boosting listening share for certain formats. For example, the summer of 2016 saw an increase of more than 5% for the classic rock format, while the two previous summers saw increases of approximately 10% for the classic hits format. However, increases in particular formats vary by audience segment. For the 25 to 54 age group, country is a summer preference.

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Topics: Radio Advertising, Marketing Strategy, Consumer Behavior

6 Ways Casinos Can Win Big with Radio

Posted by Kent Huff on July 20, 2017 at 8:00 AM

When it comes to successfully promoting your casino through radio advertising, you’ll need more than a stroke of luck to beat the house and hit the jackpot. Here are six tips you can follow to ensure your casino marketing is effective, reaches your target audience, and increases your sales.

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Topics: Radio Advertising, Marketing Strategy, Advertising Creative

Why We Believe in the 21/52 Advertising Plan, And You Should Too!

Posted by Carol Daily on July 18, 2017 at 7:45 AM

Solid frequency is a marketing imperative, especially if you’re trying to build brand awareness. Unfortunately, nailing down an advertising plan with the right frequency is difficult, especially if you’re not leveraging a media partner. At Zimmer Radio, we believe that the best advertising frequency requires a 21/52 plan that will create consistency alongside frequency for your radio advertising campaign.

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Topics: Radio Advertising, Marketing Strategy, Joplin Market

8 Hospital Marketing Trends Worth Examining

Posted by Carol Daily on June 15, 2017 at 9:00 AM

As healthcare evolves, patient engagement is becoming one of the highest priorities. That means healthcare professionals must rethink their marketing strategy, evaluating new trends and adopting new methods of reaching patients. Here are 8 healthcare marketing trends that are worth considering.

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Topics: Integrated Marketing, Radio Advertising, Marketing Strategy, Joplin Market

How Summer Can Negatively Impact Your Marketing, and How to Prevent It

Posted by Pam Larimore on May 25, 2017 at 8:00 AM

Summer is all but upon us, bringing sunny, warm weather, barbecue, and beach vacations. This might mean you don’t think you need to bother with summer marketing. Maybe it’s because you’ll see plenty of traffic and don’t need the extra exposure, or maybe it’s because you’re a winter-focused business that you think no one wants to hear about in summer. However, either way, you may want to rethink. In today’s post, we’ll take a brief look at summer’s impact and ways that marketing in the off season or peak season can still have an impact.

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Topics: Radio Advertising, Marketing Strategy, Consumer Behavior

Expanding Your Marketing Reach with One Secret Weapon

Posted by Kent Huff on May 16, 2017 at 8:30 AM

When discussing ways of expanding your marketing reach, one thing seems to dominate the conversation: Digital. From websites and blogging to social media and banner displays, the focus is on SEO and PPC, live video and native advertising. But there is a secret weapon for expanding your marketing reach that is often overshadowed by all the talk about digital. That secret weapon is radio advertising.

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Topics: Small Business Resources, Radio Advertising, Joplin Market

How Radio Can Deliver for Your Recruitment Campaign

Posted by Brice Chavez on May 11, 2017 at 8:00 AM

Radio is a powerful way to reach audiences. In fact, it’s the top format in mass reach for adults between the ages of 18 and 34, and reaches 93% of Americans. It even reaches people all day long, especially while they’re at work or commuting home, reaching 41% of listeners between 3 p.m. and 7 p.m.. That makes radio advertising a prime way to reach consumers for marketers, but that also makes it a powerful way to boost your recruitment campaign. That’s why today’s post touches on five of the biggest reasons why you should be using radio for recruitment.

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Topics: Radio Advertising, Advertising Creative

The 2017 State of the Yellow Pages: Are Your Legal Clients Using Them?

Posted by Chad Elliot on April 27, 2017 at 9:00 AM

Yellow Pages advertising is relatively inexpensive, and for many lawyers, it’s their go-to advertising medium. But the Yellow Pages has its limitations. Many people use the Yellow Pages as a doorstop or booster seat, but it never occurs to them to use it to find a business. For that, they turn to Google. So, while the Yellow Pages remains an effective way to reach a certain segment of your law firm’s target market, it’s important to understand its limitations and explore advertising alternatives that can provide a wider reach.

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Topics: Small Business Resources, Radio Advertising, Marketing Strategy, Legal