Four States Small Business Blog

The 2017 State of the Yellow Pages: Are Your Legal Clients Using Them?

Posted by Chad Elliot on April 27, 2017 at 9:00 AM

Yellow Pages advertising is relatively inexpensive, and for many lawyers, it’s their go-to advertising medium. But the Yellow Pages has its limitations. Many people use the Yellow Pages as a doorstop or booster seat, but it never occurs to them to use it to find a business. For that, they turn to Google. So, while the Yellow Pages remains an effective way to reach a certain segment of your law firm’s target market, it’s important to understand its limitations and explore advertising alternatives that can provide a wider reach.

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Topics: Small Business Resources, Radio Advertising, Marketing Strategy

Pros and Cons of Radio Advertising

Posted by Carol Daily on March 23, 2017 at 8:30 AM

Radio is a remarkably powerful tool which regularly reaches 67% of consumers in the U.S. on a daily basis. Because Americans 12 years of age or older also spend three hours per day listening to radio, there’s also extensive room for marketers to leverage the medium to their benefit. That means it’s worth fully understanding the pros and cons of radio advertising in order to judge when and how to use it in your marketing campaigns.

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Topics: Small Business Resources, Radio Advertising, Marketing Strategy

10 Fact-Based Reasons Your Law Firm Should Consider Radio Advertising

Posted by Carol Daily on March 21, 2017 at 8:30 AM

Developing a law firm marketing strategy that yields results without breaking the bank can be daunting, especially when you need to be heard above the advertising noise of an omnichannel world. Radio advertising offers measurable benefits and improves the effectiveness of your overall campaign and strategy. In today’s post, we’ll discuss just a few of the reasons your law firm should consider radio advertising in your marketing mix.

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Topics: Small Business Resources, Radio Advertising, Marketing Strategy

The Theatre of the Mind, and Other Reasons Why Audio is Powerful

Posted by Chad Elliot on February 24, 2017 at 8:30 AM

It’s easy to underestimate the power of audio in the way we feel, think, and even make decisions. Understanding this impact in radio can be traced back to the mid-1950s when the burgeoning television industry first posed a serious challenge. While it was uttered with regard to radio dramas, the phrase that best sums up this power is “Theater of the Mind.” Essentially, the reason why audio is powerful is because of all the mental images, associations, and emotions that it can evoke, especially through radio.

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Topics: Radio Advertising, Consumer Behavior

How Radio Ad Pricing Works

Posted by Carol Daily on February 21, 2017 at 8:30 AM

You know that your customers listen to local radio. You know that you want to advertise on radio to keep your business top of mind so when customers need your product or service, they think of your business first. But there’s just one question: How much should I be paying for radio advertising?

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Topics: Radio Advertising

6 Reasons Why You Should Use a Radio Station with a Dedicated Creative Services Department

Posted by Pam Larimore on February 20, 2017 at 8:30 AM

It’s savvy of business owners to constantly be on the lookout for ways to get the most out of their marketing and advertising efforts.

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Topics: Radio Advertising, Advertising Creative

5 Questions to Ask Your Radio Partner to Determine if They Are Creating Quality, Effective Ad Creative

Posted by Brett James on February 17, 2017 at 8:30 AM

Radio advertising remains an effective and powerful tool for reaching your customers, but ensuring that your radio ad creative is conveying the right message — a message that will get listeners to buy — is essential. We’ve put together a list of five questions to ask your radio partner to ensure that they are creating quality ads for your company.

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Topics: Radio Advertising, Advertising Creative

How to Choose the Right Radio Station and Frequency for Your Business

Posted by Brice Chavez on February 16, 2017 at 8:30 AM

As a business owner, you might understand the effectiveness of radio advertising, but it's important to note that to ensure you're reaching and persuading your target audience, you need to choose the right radio station and the right frequency for your business. It’s important to consider audience demographics and station involvement in the community, as well as the frequency of your ads in the context of your advertising budget. In this post, we provide some tips for choosing the best radio station and frequency for your business’ advertising.

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Topics: Radio Advertising, Marketing Strategy

The Power of Heritage Radio Stations and How They Can Boost Your Radio Advertising Results

Posted by Chad Elliot on February 2, 2017 at 8:30 AM

Many cities and markets have groups of iconic radio stations that have stood the test of time. Whether it be news, music or sports, these “heritage” stations have deep ties to the local community and are institutions in people’s lives and daily routines.

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Topics: Radio Advertising, Marketing Strategy, Joplin Market

The Power of Country Radio in Joplin, Missouri and Surrounding Areas

Posted by Brett James on January 25, 2017 at 8:30 AM

As far as music formats go, country stations have some of the most loyal listeners. This is especially true in the Four State Area, where country music reigns supreme.

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Topics: Radio Advertising, Marketing Strategy