If you find yourself avoiding the task of developing an annual marketing plan, you’re not alone. You know the new year is right around the corner, but it’s also a very busy time of year for most businesses, with the holidays approaching and end-of-year activities going on. It’s easy to view planning for next year’s advertising as too time-consuming or too expensive during a period of time when resources are stretched thin. But consider this sobering fact: Businesses without a marketing plan are more likely to fail.
If you’re in the business of selling products or services to other businesses, then you’re what’s known as a B2B or Business-to-Business enterprise. Okay, so you already know this. But did you know that radio advertising works great for B2B, too?
Music has always captured emotions, and by using the medium of radio for your advertising needs, you can harness the attention of a captive audience—loyal listeners—who are primed to hear your message.
I’ve been in the broadcast industry for nearly 30 years. To this day, I still remember how excited I was to get started. Just imagine, a 19-year-old boy so excited he could barely control himself. I knew I would be talking to thousands of people at once, playing their favorite songs, and keeping them company throughout the nighttime. For a 19-year-old kid, this was a dream come true.
Topics: Radio Advertising
At the end of Q2 2017, Procter & Gamble, the biggest advertiser in the U.S.A., announced that due in part to the fact that it cut back its digital marketing budget by as much as $140 million, it was able to beat earnings expectations. Specifically, despite a slump in consumer spending, P&G reported a 15% rise in all-in net earnings to $2.3 billion, or a percentage point of profit margin, and at least half that gain is a direct impact of cutting its digital advertising budget.
When it comes to marketing healthcare, radio might not be the first thing that comes to mind. However, 2017 is a great year for healthcare brands, practitioners, and hospitals to consider marketing themselves on the radio.
Every marketing campaign relies on effective advertising frequency, which is to say, the number of times that a consumer is exposed to an advertisement or brand message per week that’s best at effectively influencing them to respond. It may sound like a magic number, but we know what that number is: a frequency of 3. Hearing an advertisement three times builds recognition and trust while inspiring action without the risk of wearout. In today’s post, we’ll talk about three ways to make the most of the first three times consumers are exposed to your marketing in Joplin, Missouri.
Advertising is a critical business process and a major investment for businesses of any size. Most businesses understand that an ad campaign will help promote products, raise awareness for special offers and events, and hopefully influence shoppers to choose their brand. However, it’s also critical for both the products and services as well as the brand in terms of differentiation and staying top of mind, influencing consumer perception, and improving retention and recall.
Finding the sweet spot for frequency in your annual radio advertising schedule can be a challenge, but it can affect the success of your radio advertising efforts and campaigns. At Zimmer, we believe that following a 21/52 plan can help you achieve the right balance and bring you success.
Digital promotions and radio advertising are two of the most effective marketing tools for generating leads, increasing traffic both to your website and your store, and building your database and collecting valuable analytics. When used together, they provide the opportunity to engage and interact online and on the air with thousands of listeners.