Four States Small Business Blog

Put Radio Personalities to Work for Your Business

Posted by Rob Meyer on September 27, 2017 at 8:00 AM

I’ve been in the broadcast industry for nearly 30 years. To this day, I still remember how excited I was to get started. Just imagine, a 19-year-old boy so excited he could barely control himself. I knew I would be talking to thousands of people at once, playing their favorite songs, and keeping them company throughout the nighttime. For a 19-year-old kid, this was a dream come true.

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Topics: Radio Advertising

Why Procter & Gamble Had to Cut Its Digital Budget: Trendy Tools Don’t Mean Winning Results

Posted by Chad Elliot on September 26, 2017 at 8:00 AM

At the end of Q2 2017, Procter & Gamble, the biggest advertiser in the U.S.A., announced that due in part to the fact that it cut back its digital marketing budget by as much as $140 million, it was able to beat earnings expectations. Specifically, despite a slump in consumer spending, P&G reported a 15% rise in all-in net earnings to $2.3 billion, or a percentage point of profit margin, and at least half that gain is a direct impact of cutting its digital advertising budget.

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Topics: Integrated Marketing, Radio Advertising, Marketing Strategy, Marketing ROI

How Your Hospital Can Use Radio to Boost Marketing ROI

Posted by Ryan Jackson on September 21, 2017 at 8:00 AM

When it comes to marketing healthcare, radio might not be the first thing that comes to mind. However, 2017 is a great year for healthcare brands, practitioners, and hospitals to consider marketing themselves on the radio.

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Topics: Radio Advertising, Marketing Strategy, Health/Medical

Frequency of 3 and How It Works

Posted by Brett James on September 5, 2017 at 8:00 AM

Every marketing campaign relies on effective advertising frequency, which is to say, the number of times that a consumer is exposed to an advertisement or brand message per week that’s best at effectively influencing them to respond. It may sound like a magic number, but we know what that number is: a frequency of 3. Hearing an advertisement three times builds recognition and trust while inspiring action without the risk of wearout. In today’s post, we’ll talk about three ways to make the most of the first three times consumers are exposed to your marketing in Joplin, Missouri.

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Topics: Radio Advertising, Marketing Strategy, Joplin Market

How Often Should I Be Advertising?

Posted by Kent Huff on August 25, 2017 at 8:00 AM

Advertising is a critical business process and a major investment for businesses of any size. Most businesses understand that an ad campaign will help promote products, raise awareness for special offers and events, and hopefully influence shoppers to choose their brand. However, it’s also critical for both the products and services as well as the brand in terms of differentiation and staying top of mind, influencing consumer perception, and improving retention and recall.

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Topics: Radio Advertising, Marketing Strategy, Joplin Market, Advertising Creative

How to Find the Sweet Spot for Frequency in Your Annual Radio Advertising Schedule

Posted by Chad Elliot on August 9, 2017 at 8:00 AM

Finding the sweet spot for frequency in your annual radio advertising schedule can be a challenge, but it can affect the success of your radio advertising efforts and campaigns. At Zimmer, we believe that following a 21/52 plan can help you achieve the right balance and bring you success.

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Topics: Radio Advertising, Marketing Strategy, Joplin Market

How Digital Promotions and Radio Go Hand in Hand

Posted by Brice Chavez on July 31, 2017 at 8:00 AM

Digital promotions and radio advertising are two of the most effective marketing tools for generating leads, increasing traffic both to your website and your store, and building your database and collecting valuable analytics. When used together, they provide the opportunity to engage and interact online and on the air with thousands of listeners.

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Topics: Integrated Marketing, Radio Advertising, Marketing Strategy

Why Summer Can Lead to Unexpected Boosts in Radio Listening

Posted by Mark Zimmer on July 25, 2017 at 10:00 AM

When warm weather hits and people’s activities change, radio listening habits change, too. Overall, this change manifests itself by boosting listening share for certain formats. For example, the summer of 2016 saw an increase of more than 5% for the classic rock format, while the two previous summers saw increases of approximately 10% for the classic hits format. However, increases in particular formats vary by audience segment. For the 25 to 54 age group, country is a summer preference.

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Topics: Radio Advertising, Marketing Strategy, Consumer Behavior

6 Ways Casinos Can Win Big with Radio

Posted by Kent Huff on July 20, 2017 at 8:00 AM

When it comes to successfully promoting your casino through radio advertising, you’ll need more than a stroke of luck to beat the house and hit the jackpot. Here are six tips you can follow to ensure your casino marketing is effective, reaches your target audience, and increases your sales.

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Topics: Radio Advertising, Marketing Strategy, Advertising Creative, Casinos

Why We Believe in the 21/52 Advertising Plan, And You Should Too!

Posted by Carol Daily on July 18, 2017 at 7:45 AM

Solid frequency is a marketing imperative, especially if you’re trying to build brand awareness. Unfortunately, nailing down an advertising plan with the right frequency is difficult, especially if you’re not leveraging a media partner. At Zimmer Radio, we believe that the best advertising frequency requires a 21/52 plan that will create consistency alongside frequency for your radio advertising campaign.

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Topics: Radio Advertising, Marketing Strategy, Joplin Market