Four States Small Business Blog

Pros and Cons of Radio Advertising

Posted by Ron McGaugh on March 23, 2017 at 8:30 AM

Radio is a remarkably powerful tool which regularly reaches 67% of consumers in the U.S. on a daily basis. Because Americans 12 years of age or older also spend three hours per day listening to radio, there’s also extensive room for marketers to leverage the medium to their benefit. That means it’s worth fully understanding the pros and cons of radio advertising in order to judge when and how to use it in your marketing campaigns.

Read More

Topics: Small Business Resources, Radio Advertising, Marketing Strategy

10 Fact-Based Reasons Your Law Firm Should Consider Radio Advertising

Posted by Carol Daily on March 21, 2017 at 8:30 AM

Developing a law firm marketing strategy that yields results without breaking the bank can be daunting, especially when you need to be heard above the advertising noise of an omnichannel world. Radio advertising offers measurable benefits and improves the effectiveness of your overall campaign and strategy. In today’s post, we’ll discuss just a few of the reasons your law firm should consider radio advertising in your marketing mix.

Read More

Topics: Small Business Resources, Radio Advertising, Marketing Strategy

How to Save Time and Money When Marketing Your Home Improvement Business

Posted by Lauren Speer on March 13, 2017 at 8:30 AM

Marketing your home improvement business can sometimes be a challenge. As a home improvement business owner, you’re often out of the office and can’t always dedicate a lot of time on your marketing strategy. In addition, using precious resources wisely is always a concern. We’ve put together some tips for home improvement marketing that will save you both time and money.

Read More

Topics: Small Business Resources, Marketing Strategy

5 Beliefs About Marketing That are Hurting Your Law Firm's Success

Posted by Brice Chavez on March 9, 2017 at 8:30 AM

If you’re looking to grow your law firm’s business and get new clients, an effective marketing strategy is a must. If you’ve bought into some of the common beliefs about law firm marketing, you may think that the strategies that work for other types of businesses won’t work for your practice. In this article, we discuss 5 beliefs about law firm marketing that could be hurting your business.

Read More

Topics: Marketing Strategy

The Art and Science of Frequency in Marketing

Posted by Brett James on March 7, 2017 at 8:30 PM

A successful advertising campaign requires a number of necessary elements to work in concert, but one that should never be overlooked is frequency. It’s the piece that brings your other elements together to truly influence your customers. There’s solid science behind why it works, but using frequency in advertising is also an art. Today’s post will offer a thorough overview of the art and science behind this incredibly important element.

Read More

Topics: Marketing Strategy

How to Increase the Value of What You're Selling with Powerful Branding

Posted by Ron McGaugh on February 28, 2017 at 8:30 AM

Your company’s brand has market value, so creating a strong brand for your company can be one of the most effective ways to increase your sales. Branding helps distinguish your company, products, and services from your competitors. It’s a way to create a connection between your company and your consumers in a visual, emotional, and cultural way.

Read More

Topics: Small Business Resources, Marketing Strategy, Advertising Creative

How to Choose the Right Radio Station and Frequency for Your Business

Posted by Brice Chavez on February 16, 2017 at 8:30 AM

As a business owner, you might understand the effectiveness of radio advertising, but it's important to note that to ensure you're reaching and persuading your target audience, you need to choose the right radio station and the right frequency for your business. It’s important to consider audience demographics and station involvement in the community, as well as the frequency of your ads in the context of your advertising budget. In this post, we provide some tips for choosing the best radio station and frequency for your business’ advertising.

Read More

Topics: Radio Advertising, Marketing Strategy

Why the Highest Performing Companies Treat Marketing as an Investment and Not an Expense

Posted by Mark Zimmer on February 7, 2017 at 8:30 AM

This may be the point in the year when you and your marketing team are taking a look back at the marketing efforts of 2016 and evaluating what exactly it cost your company. Or, if you’re a new business owner, you may be determining what kind of expenditure you’ll need to make to start advertising. Either way, there’s something important you need to remember to do: view marketing as an investment. Quite simply, marketing isn’t something that’s merely nice to have or a good idea that you can get to later, and the costs associated should never be considered without the ultimate impact it has on your bottom line.

Read More

Topics: Marketing Strategy, Marketing ROI

The Power of Heritage Radio Stations and How They Can Boost Your Radio Advertising Results

Posted by Chad Elliot on February 2, 2017 at 8:30 AM

Many cities and markets have groups of iconic radio stations that have stood the test of time. Whether it be news, music or sports, these “heritage” stations have deep ties to the local community and are institutions in people’s lives and daily routines.

Read More

Topics: Radio Advertising, Marketing Strategy, Joplin Market

Budget vs. Results: What You Need to Know So You Aren't Wasting Your Marketing Dollars

Posted by Mandy Freeman on January 31, 2017 at 8:30 AM

Invariably, what decision makers are looking for when evaluating any spending is results, and it’s no different when considering a marketing budget. Results are the only thing that matter when you get to the bottom line. In today’s article, we’ll touch on why you should be planning your marketing budget to get results, as well as help you put those results into perspective so that your marketing budget doesn’t get wasted.

Read More

Topics: Marketing Strategy, Marketing ROI