Four States Small Business Blog

Why Branding Is Critical During a Political Campaign

Posted by Carol Daily on September 28, 2017 at 8:00 AM

Branding is a term that was once reserved for business marketing, but it’s expanded far beyond that now. Celebrities and entrepreneurs have personal brands that are as valuable and powerful as the organizations and companies that fill our marketplace. Recently, however, political branding has taken center stage. Applying brand to a political campaign isn’t actually new, but adapting the corporate terminology that surrounds branding is new in the mainstream. (This is, perhaps, most clearly demonstrated by the film, Our Brand Is Crisis, which centers around two consultants who are, essentially, political marketers.)

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Topics: Marketing Strategy, Joplin Market, Government

Frequency of 3 and How It Works

Posted by Brett James on September 5, 2017 at 8:00 AM

Every marketing campaign relies on effective advertising frequency, which is to say, the number of times that a consumer is exposed to an advertisement or brand message per week that’s best at effectively influencing them to respond. It may sound like a magic number, but we know what that number is: a frequency of 3. Hearing an advertisement three times builds recognition and trust while inspiring action without the risk of wearout. In today’s post, we’ll talk about three ways to make the most of the first three times consumers are exposed to your marketing in Joplin, Missouri.

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Topics: Radio Advertising, Marketing Strategy, Joplin Market

4 Essential Pieces of an Effective College or University Marketing Strategy

Posted by Brice Chavez on August 29, 2017 at 8:05 AM

With multiple universities, colleges, technical and trade schools in the area — it can be difficult for schools to stand out and snag student attention in Joplin. Marketing is an important way to help differentiate your school from the rest and ensure potential students are aware of its best qualities and benefits. Of course, this is a time when people, students especially, don’t want a sales pitch.

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Topics: Marketing Strategy, Joplin Market, Education

How Often Should I Be Advertising?

Posted by Kent Huff on August 25, 2017 at 8:00 AM

Advertising is a critical business process and a major investment for businesses of any size. Most businesses understand that an ad campaign will help promote products, raise awareness for special offers and events, and hopefully influence shoppers to choose their brand. However, it’s also critical for both the products and services as well as the brand in terms of differentiation and staying top of mind, influencing consumer perception, and improving retention and recall.

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Topics: Radio Advertising, Marketing Strategy, Joplin Market, Advertising Creative

10 Reasons It's Great to be a Business in Joplin

Posted by Ryan Jackson on August 22, 2017 at 8:00 AM

Doing business in Joplin is ideal for quite a few reasons, from demographics to the local government. In fact, Joplin, Missouri was recently ranked #145 on Forbes list of best small places for businesses and careers. That’s because Joplin came in at #139 in job growth, #110 in education, and #91 in cost of doing business.

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Topics: Joplin Market

How to Effectively Use Interactive Quizzes to Increase Your Marketing ROI

Posted by Mark Zimmer on August 17, 2017 at 8:00 AM

Thanks to ever-evolving technology, the path to purchase has changed, and the advertising world is always adapting to keep up with it. New channels, platforms, and tools are constantly being developed, giving marketers a truly vast array of options, including some unique ones, like interactive quizzes. These quizzes may not be new, per se, but they’re vastly underrated by most brands as a legitimate way to build engagement and develop leads.

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Topics: Integrated Marketing, Marketing Strategy, Joplin Market, Consumer Behavior, Advertising Creative

How to Find the Sweet Spot for Frequency in Your Annual Radio Advertising Schedule

Posted by Chad Elliot on August 9, 2017 at 8:00 AM

Finding the sweet spot for frequency in your annual radio advertising schedule can be a challenge, but it can affect the success of your radio advertising efforts and campaigns. At Zimmer, we believe that following a 21/52 plan can help you achieve the right balance and bring you success.

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Topics: Radio Advertising, Marketing Strategy, Joplin Market

5 Ways to Know if Your Joplin Marketing is Working or Not

Posted by Brett James on August 8, 2017 at 8:00 AM

As human beings, we tend to jump to conclusions. If we see an uptick in sales, we may assume it’s the result of our advertising. Likewise, if sales are flat or declining, we may conclude that our marketing campaign isn’t working. But in neither case is your marketing necessarily the reason for the results you’re seeing. Here are five ways to know if your advertising is effective.

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Topics: Marketing Strategy, Joplin Market

Communication is Key! 4 Things to Never Keep from Your Marketing Partner

Posted by Carol Daily on August 3, 2017 at 9:00 AM

Whether your target audience is nationwide or just in Joplin, MO, advertising is always stronger when you have a marketing partner. These are experts who are up to date on the latest trends, technologies, and best practices, and who understand how to identify and communicate with not just audiences in general but the best audience for your business. They should be invested in the success of your business as much as you are — that’s what makes them a partner.

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Topics: Marketing Strategy, Joplin Market

Why We Believe in the 21/52 Advertising Plan, And You Should Too!

Posted by Carol Daily on July 18, 2017 at 7:45 AM

Solid frequency is a marketing imperative, especially if you’re trying to build brand awareness. Unfortunately, nailing down an advertising plan with the right frequency is difficult, especially if you’re not leveraging a media partner. At Zimmer Radio, we believe that the best advertising frequency requires a 21/52 plan that will create consistency alongside frequency for your radio advertising campaign.

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Topics: Radio Advertising, Marketing Strategy, Joplin Market