Four States Small Business Blog

10 Reasons It's Great to be a Business in Joplin

Posted by Ryan Jackson on August 22, 2017 at 8:00 AM

Doing business in Joplin is ideal for quite a few reasons, from demographics to the local government. In fact, Joplin, Missouri was recently ranked #145 on Forbes list of best small places for businesses and careers. That’s because Joplin came in at #139 in job growth, #110 in education, and #91 in cost of doing business.

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Topics: Joplin Market

How to Effectively Use Interactive Quizzes to Increase Your Marketing ROI

Posted by Mark Zimmer on August 17, 2017 at 8:00 AM

Thanks to ever-evolving technology, the path to purchase has changed, and the advertising world is always adapting to keep up with it. New channels, platforms, and tools are constantly being developed, giving marketers a truly vast array of options, including some unique ones, like interactive quizzes. These quizzes may not be new, per se, but they’re vastly underrated by most brands as a legitimate way to build engagement and develop leads.

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Topics: Integrated Marketing, Marketing Strategy, Joplin Market, Consumer Behavior, Advertising Creative

How to Find the Sweet Spot for Frequency in Your Annual Radio Advertising Schedule

Posted by Chad Elliot on August 9, 2017 at 8:00 AM

Finding the sweet spot for frequency in your annual radio advertising schedule can be a challenge, but it can affect the success of your radio advertising efforts and campaigns. At Zimmer, we believe that following a 21/52 plan can help you achieve the right balance and bring you success.

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Topics: Radio Advertising, Marketing Strategy, Joplin Market

Communication is Key! 4 Things to Never Keep from Your Marketing Partner

Posted by Carol Daily on August 3, 2017 at 9:00 AM

Whether your target audience is nationwide or just in Joplin, MO, advertising is always stronger when you have a marketing partner. These are experts who are up to date on the latest trends, technologies, and best practices, and who understand how to identify and communicate with not just audiences in general but the best audience for your business. They should be invested in the success of your business as much as you are — that’s what makes them a partner.

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Topics: Marketing Strategy, Joplin Market

Why We Believe in the 21/52 Advertising Plan, And You Should Too!

Posted by Carol Daily on July 18, 2017 at 7:45 AM

Solid frequency is a marketing imperative, especially if you’re trying to build brand awareness. Unfortunately, nailing down an advertising plan with the right frequency is difficult, especially if you’re not leveraging a media partner. At Zimmer Radio, we believe that the best advertising frequency requires a 21/52 plan that will create consistency alongside frequency for your radio advertising campaign.

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Topics: Radio Advertising, Marketing Strategy, Joplin Market

3 Things Every Roofing Company Needs to be Doing With their Marketing

Posted by Brice Chavez on July 6, 2017 at 9:55 AM

For roofing companies to be successful in the competitive Joplin market, it’s more important than ever to find ways to make your company stand out. Building trust among consumers and managing your online reputation are essential. We’ve put together three important advertising tips for roofers that will help you make good decisions about your Joplin marketing strategy.

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Topics: Joplin Market, Home Improvement

How to Choose the Best Media Partner for Your Joplin Advertising

Posted by Pam Larimore on June 26, 2017 at 8:05 AM

Choosing a media partner for your Joplin advertising strategy is an important decision. Get the most from your relationship with your media partner by asking these important questions before you make a commitment.

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Topics: Marketing Strategy, Joplin Market

8 Hospital Marketing Trends Worth Examining

Posted by Carol Daily on June 15, 2017 at 9:00 AM

As healthcare evolves, patient engagement is becoming one of the highest priorities. That means healthcare professionals must rethink their marketing strategy, evaluating new trends and adopting new methods of reaching patients. Here are 8 healthcare marketing trends that are worth considering.

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Topics: Integrated Marketing, Radio Advertising, Marketing Strategy, Joplin Market

Expanding Your Marketing Reach with One Secret Weapon

Posted by Kent Huff on May 16, 2017 at 8:30 AM

When discussing ways of expanding your marketing reach, one thing seems to dominate the conversation: Digital. From websites and blogging to social media and banner displays, the focus is on SEO and PPC, live video and native advertising. But there is a secret weapon for expanding your marketing reach that is often overshadowed by all the talk about digital. That secret weapon is radio advertising.

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Topics: Small Business Resources, Radio Advertising, Joplin Market

Spring and Summer Marketing Tips for Plumbing Companies

Posted by Kent Huff on April 26, 2017 at 8:30 AM

Many homeowners think of seasonal plumbing maintenance as winterizing — insulating pipes and sealing up cracks. However, plumbers know that spring and summer brings its own risks for plumbing issues. We’ve put together some tips to market your plumbing company during spring and summer.

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Topics: Small Business Resources, Marketing Strategy, Joplin Market, Consumer Behavior, Home Improvement