Four States Small Business Blog

Ministry Spotlight: Watered Gardens Gospel Rescue Mission

Posted by Watered Gardens Gospel Rescue Mission on November 29, 2017 at 8:00 AM

Years ago at a stoplight, I watched a hand extend from a car window to give cash to a man holding a cardboard sign that read, “Need gas.”  A red plastic gallon-sized can was at his feet.  I was on my way to Seneca for the day and when I returned to Joplin late in the afternoon, guess who was still standing on that same corner with the same prop? I couldn’t help but laugh considering the guy at that point probably had enough in his pocket for gas to drive a motorhome to Ft. Lauderdale.

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Topics: Joplin Market

How Much Should You Spend on Radio in 2018?

Posted by Carol Daily on November 28, 2017 at 8:00 AM

As you draw up your marketing budget for 2018, you probably already know that radio is a great way to go for targeting B2B and making your mark on the airwaves.

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Topics: Marketing Strategy, Joplin Market

Our Top 6 Reasons We're Thankful to Be a Joplin Business

Posted by Chad Elliot on November 21, 2017 at 8:00 AM

As fall shifts to winter, it’s the time of year where your fireplace may be plenty warm and you’re reflecting on the blessings you’ve received. As a local business for more than 50 years, we have much to be thankful for, and we’re thankful to work with the wonderful Joplin community

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Topics: Joplin Market

Radio Works for B2B, Too

Posted by Brett James on November 10, 2017 at 8:00 AM

If you’re in the business of selling products or services to other businesses, then you’re what’s known as a B2B or Business-to-Business enterprise. Okay, so you already know this. But did you know that radio advertising works great for B2B, too?

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Topics: Radio Advertising, Marketing Strategy, Joplin Market

Why Branding Is Critical During a Political Campaign

Posted by Carol Daily on September 28, 2017 at 8:00 AM

Branding is a term that was once reserved for business marketing, but it’s expanded far beyond that now. Celebrities and entrepreneurs have personal brands that are as valuable and powerful as the organizations and companies that fill our marketplace. Recently, however, political branding has taken center stage. Applying brand to a political campaign isn’t actually new, but adapting the corporate terminology that surrounds branding is new in the mainstream. (This is, perhaps, most clearly demonstrated by the film, Our Brand Is Crisis, which centers around two consultants who are, essentially, political marketers.)

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Topics: Marketing Strategy, Joplin Market, Government

Frequency of 3 and How It Works

Posted by Brett James on September 5, 2017 at 8:00 AM

Every marketing campaign relies on effective advertising frequency, which is to say, the number of times that a consumer is exposed to an advertisement or brand message per week that’s best at effectively influencing them to respond. It may sound like a magic number, but we know what that number is: a frequency of 3. Hearing an advertisement three times builds recognition and trust while inspiring action without the risk of wearout. In today’s post, we’ll talk about three ways to make the most of the first three times consumers are exposed to your marketing in Joplin, Missouri.

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Topics: Radio Advertising, Marketing Strategy, Joplin Market

4 Essential Pieces of an Effective College or University Marketing Strategy

Posted by Brice Chavez on August 29, 2017 at 8:05 AM

With multiple universities, colleges, technical and trade schools in the area — it can be difficult for schools to stand out and snag student attention in Joplin. Marketing is an important way to help differentiate your school from the rest and ensure potential students are aware of its best qualities and benefits. Of course, this is a time when people, students especially, don’t want a sales pitch.

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Topics: Marketing Strategy, Joplin Market, Education

How Often Should I Be Advertising?

Posted by Kent Huff on August 25, 2017 at 8:00 AM

Advertising is a critical business process and a major investment for businesses of any size. Most businesses understand that an ad campaign will help promote products, raise awareness for special offers and events, and hopefully influence shoppers to choose their brand. However, it’s also critical for both the products and services as well as the brand in terms of differentiation and staying top of mind, influencing consumer perception, and improving retention and recall.

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Topics: Radio Advertising, Marketing Strategy, Joplin Market, Advertising Creative

10 Reasons It's Great to be a Business in Joplin

Posted by Ryan Jackson on August 22, 2017 at 8:00 AM

Doing business in Joplin is ideal for quite a few reasons, from demographics to the local government. In fact, Joplin, Missouri was recently ranked #145 on Forbes list of best small places for businesses and careers. That’s because Joplin came in at #139 in job growth, #110 in education, and #91 in cost of doing business.

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Topics: Joplin Market

How to Effectively Use Interactive Quizzes to Increase Your Marketing ROI

Posted by Mark Zimmer on August 17, 2017 at 8:00 AM

Thanks to ever-evolving technology, the path to purchase has changed, and the advertising world is always adapting to keep up with it. New channels, platforms, and tools are constantly being developed, giving marketers a truly vast array of options, including some unique ones, like interactive quizzes. These quizzes may not be new, per se, but they’re vastly underrated by most brands as a legitimate way to build engagement and develop leads.

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Topics: Integrated Marketing, Marketing Strategy, Joplin Market, Consumer Behavior, Advertising Creative

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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