Four States Small Business Blog

Spring and Summer Marketing Tips for Plumbing Companies

Posted by Kent Huff on April 26, 2017 at 8:30 AM

Many homeowners think of seasonal plumbing maintenance as winterizing — insulating pipes and sealing up cracks. However, plumbers know that spring and summer brings its own risks for plumbing issues. We’ve put together some tips to market your plumbing company during spring and summer.

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Topics: Small Business Resources, Marketing Strategy, Joplin Market, Consumer Behavior

8 Questions to Determine if Your Roofing Company's Brand Messaging is Working for or Against You

Posted by Brett James on April 10, 2017 at 8:30 AM

Effective brand messaging is important for any business, but for roofing companies, in particular, how you market your company includes addressing some unique characteristics of your business. For example, if your company is involved primarily in construction projects, your branding efforts will be different than if your company focuses mostly on residential roofing. We’ve put together a list of 8 questions to help you determine if your roofing company’s brand messaging is working for you or against you.

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Topics: Small Business Resources, Marketing Strategy, Joplin Market

The Power of Heritage Radio Stations and How They Can Boost Your Radio Advertising Results

Posted by Chad Elliot on February 2, 2017 at 8:30 AM

Many cities and markets have groups of iconic radio stations that have stood the test of time. Whether it be news, music or sports, these “heritage” stations have deep ties to the local community and are institutions in people’s lives and daily routines.

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Topics: Radio Advertising, Marketing Strategy, Joplin Market

You Get What You Pay For: Why the Cheapest Isn't Always the Best Option When it Comes to Advertising

Posted by Carol Daily on December 2, 2016 at 8:30 AM

In business, every dollar spent counts against the bottom line. While owners and managers alike look for ways to pinch every penny they can, they tend to avoid skimping on important investments that offer growth opportunities. Unfortunately, many businesses don't look at advertising and marketing as an investment and don’t realize how important reaching customers with advertising is to increase sales and company growth. Price shopping advertising opportunities only to take advantage of your cheapest option can hurt your bottom line. In today's blog post, we'll discuss four major reasons for why cheaper isn't better, and why you should be hiring trained professionals that are willing to not only invest in themselves, but also in their product.

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Topics: Radio Advertising, Joplin Market