Four States Small Business Blog

The Power of Heritage Radio Stations and How They Can Boost Your Radio Advertising Results

Posted by Chad Elliot on February 2, 2017 at 8:30 AM

Many cities and markets have groups of iconic radio stations that have stood the test of time. Whether it be news, music or sports, these “heritage” stations have deep ties to the local community and are institutions in people’s lives and daily routines.

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Topics: Radio Advertising, Marketing Strategy, Joplin Market

You Get What You Pay For: Why the Cheapest Isn't Always the Best Option When it Comes to Advertising

Posted by Carol Daily on December 2, 2016 at 8:30 AM

In business, every dollar spent counts against the bottom line. While owners and managers alike look for ways to pinch every penny they can, they tend to avoid skimping on important investments that offer growth opportunities. Unfortunately, many businesses don't look at advertising and marketing as an investment and don’t realize how important reaching customers with advertising is to increase sales and company growth. Price shopping advertising opportunities only to take advantage of your cheapest option can hurt your bottom line. In today's blog post, we'll discuss four major reasons for why cheaper isn't better, and why you should be hiring trained professionals that are willing to not only invest in themselves, but also in their product.

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Topics: Radio Advertising, Joplin Market