Four States Small Business Blog

How to Use Radio to Effectively Boost Your Social Media Marketing ROI

Posted by Mandy Freeman on November 15, 2016 at 8:00 AM

In the modern digital age, consumers are diversifying the number of channels they use to communicate, do research, and shop. Operating in this fast-paced, multi-screen world, brands can find improved results when they combine traditional marketing channels with online channels. Most notably, a 2015 survey of 21 brands over 18 months found that brands combining radio and online outreach produced a 23% increase in sales and inquiries when using a mix and match channel approach for marketing campaigns, while individually, the channels only produced a 17% or 14% increase, respectively.

Read More

Topics: Integrated Marketing, Radio Advertising, Marketing ROI