At this point, a company having a website is usually a given, but it can be easy to forget that a website is critical to your business’ success. That’s because your site is an extremely valuable tool in establishing your business’ web presence, which in turn helps to drive more business through building credibility and connecting with customers. There are three major areas of consideration to ensure your website’s success: keeping it professional, keeping it optimized, and regularly updating it. In today’s post, we’ll take a brief look at how people are using branded sites now, then provide an overview of each area.
Newspaper print advertising has a long history of reaching audiences to build trust and leverage influence on purchase decisions. And even though we live in an increasingly digital world, the format continues to prove itself useful in reaching consumers — 60.8% of adults over the age of 18 have read a newspaper in the last week, and it still ranks among the most trusted formats before a purchase decision. Thus, newspaper is still an advertising channel that could be valuable to your business, and understanding the pros and cons of newspaper advertising will help you move forward with your marketing plan.
As of 2015, there were 1,780 commercial TV stations throughout the United States, more than 18 times the number of channels available in 1950 (a mere 98). It provided marketers with an average reach of 85% across adults of all age groups in Q3 2015 in the US alone, making it a powerful tool that shouldn’t be ignored or sidelined, even as digital gains more ground. To develop the best marketing strategy that leverages this medium to your benefit, you need to understand the pros and cons of TV advertising.
If you’ve driven for a significant length of time, whether that’s a road trip or your commute to work, you’ve seen digital and print billboards lining the side of roads and highways, especially close to urban centers. Billboards are suited to a variety of industries from entertainment and dining to local retailers. This may be an effective tactic for your business, but before you sign up for a strategy that takes advantage of this format, you should know the pros and cons of billboard advertising.
In the modern digital age, consumers are diversifying the number of channels they use to communicate, do research, and shop. Operating in this fast-paced, multi-screen world, brands can find improved results when they combine traditional marketing channels with online channels. Most notably, a 2015 survey of 21 brands over 18 months found that brands combining radio and online outreach produced a 23% increase in sales and inquiries when using a mix and match channel approach for marketing campaigns, while individually, the channels only produced a 17% or 14% increase, respectively.