Four States Small Business Blog

Does Your Restaurant's Website Include These 4 Things?

Posted by Kent Huff on October 19, 2017 at 8:00 AM

If you own a restaurant, you know how important having a great physical storefront and interior dining experience is to your business. However, there’s another important branding aspect that makes a huge impact in terms of how customers view your business - and that’s your restaurant website.

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Topics: Small Business Resources, Integrated Marketing, Marketing Strategy, Restaurants

3 Reasons Why Local Politicians Need Great Websites

Posted by Pam Larimore on October 5, 2017 at 8:00 AM

A big challenge for any local politician is staying in touch with the community. You gained their support to get elected, but now that you’re in office, it’s not possible for you to go out and shake each and every hand like when you were on the campaign trail.

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Topics: Integrated Marketing, Marketing Strategy, Consumer Behavior, Government

Why Procter & Gamble Had to Cut Its Digital Budget: Trendy Tools Don’t Mean Winning Results

Posted by Chad Elliot on September 26, 2017 at 8:00 AM

At the end of Q2 2017, Procter & Gamble, the biggest advertiser in the U.S.A., announced that due in part to the fact that it cut back its digital marketing budget by as much as $140 million, it was able to beat earnings expectations. Specifically, despite a slump in consumer spending, P&G reported a 15% rise in all-in net earnings to $2.3 billion, or a percentage point of profit margin, and at least half that gain is a direct impact of cutting its digital advertising budget.

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Topics: Integrated Marketing, Radio Advertising, Marketing Strategy, Marketing ROI

How to Get New Visitors to Your Casino, and Keep Them Coming Back

Posted by Mandy Freeman on September 13, 2017 at 8:00 AM

There’s something fun and exhilarating about visiting a casino for Americans. In fact, Americans spend much more on casino visits than they do on movie visits, and an annual $59 billion dollars are spent at casinos across the country.

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Topics: Integrated Marketing, Marketing Strategy, Consumer Behavior, Casinos

How to Effectively Use Interactive Quizzes to Increase Your Marketing ROI

Posted by Mark Zimmer on August 17, 2017 at 8:00 AM

Thanks to ever-evolving technology, the path to purchase has changed, and the advertising world is always adapting to keep up with it. New channels, platforms, and tools are constantly being developed, giving marketers a truly vast array of options, including some unique ones, like interactive quizzes. These quizzes may not be new, per se, but they’re vastly underrated by most brands as a legitimate way to build engagement and develop leads.

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Topics: Integrated Marketing, Marketing Strategy, Joplin Market, Consumer Behavior, Advertising Creative

5 Steps to Help Your Specialty Surgery Center Stand Out

Posted by Pam Larimore on August 14, 2017 at 8:00 AM

Many of the same rules of marketing any business also apply to marketing your specialty surgery center. These include identifying your target audience, developing clear messaging, and providing potential clients with relevant and useful information. There are some differences, however. In this post, we provide 5 steps to specialty surgery center marketing that are specific to the healthcare business.

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Topics: Integrated Marketing, Marketing Strategy, Health/Medical

How Digital Promotions and Radio Go Hand in Hand

Posted by Brice Chavez on July 31, 2017 at 8:00 AM

Digital promotions and radio advertising are two of the most effective marketing tools for generating leads, increasing traffic both to your website and your store, and building your database and collecting valuable analytics. When used together, they provide the opportunity to engage and interact online and on the air with thousands of listeners.

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Topics: Integrated Marketing, Radio Advertising, Marketing Strategy

9 Tips to Attract New Dental Patients

Posted by Mandy Freeman on July 27, 2017 at 8:00 AM

Growing your dental practice can be challenging. The American Dental Association notes that, in the last 15 years, the number of adults seeking dental care has dropped. But bringing new patients through the door is essential to increasing production and replacing patients who, for whatever reason, have left your practice. We’ve put together 9 tips to attract new dental patients.

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Topics: Integrated Marketing, Marketing Strategy, Health/Medical

Engaging Today’s Patients: 8 Healthcare Marketing Tips

Posted by Pam Larimore on July 21, 2017 at 8:00 AM

The current healthcare market is consumer-driven, which leaves your organization needing to leverage ways of looking at patient marketing in Joplin, Missouri. Approaching healthcare marketing more like a retailer and proactively engaging consumers throughout their journey could do a lot for your organization and the patient, including providing them with more valuable content, improving satisfaction and retention, and even secure more high-margin procedures while building your reputation to become a community health leader. In today’s post, we’ll take a look at some of the ways you can leverage marketing to improve healthcare patient engagement.

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Topics: Integrated Marketing, Marketing Strategy, Health/Medical

8 Hospital Marketing Trends Worth Examining

Posted by Carol Daily on June 15, 2017 at 9:00 AM

As healthcare evolves, patient engagement is becoming one of the highest priorities. That means healthcare professionals must rethink their marketing strategy, evaluating new trends and adopting new methods of reaching patients. Here are 8 healthcare marketing trends that are worth considering.

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Topics: Integrated Marketing, Radio Advertising, Marketing Strategy, Joplin Market, Health/Medical