Four States Small Business Blog

5 Consumer Trends that Pop Up During the Summer Months

Posted by Brice Chavez on June 19, 2017 at 8:00 AM

It’s summer! You know what that means. Warm weather, vacations, and family activities — in other words, changes in consumer trends. Businesses need to respond to these changing trends to stay focused on what their target audience is doing during the summer. To help you do that, we’ve made a list of 5 consumer trends to consider for your summer marketing strategy.

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Topics: Consumer Behavior

Trending Marketing Tips for Your Law Firm: Don't Get Left Behind

Posted by Mark Zimmer on May 30, 2017 at 8:05 AM

Marketing has evolved, and law firm marketing is no exception. Branding is critical to distinguish your firm from your competition and increase the likelihood that when someone needs your services, they will turn to you. Here are some marketing tips for law firms to guide you in developing a marketing strategy that works.

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Topics: Marketing Strategy, Consumer Behavior, Legal

How Summer Can Negatively Impact Your Marketing, and How to Prevent It

Posted by Pam Larimore on May 25, 2017 at 8:00 AM

Summer is all but upon us, bringing sunny, warm weather, barbecue, and beach vacations. This might mean you don’t think you need to bother with summer marketing. Maybe it’s because you’ll see plenty of traffic and don’t need the extra exposure, or maybe it’s because you’re a winter-focused business that you think no one wants to hear about in summer. However, either way, you may want to rethink. In today’s post, we’ll take a brief look at summer’s impact and ways that marketing in the off season or peak season can still have an impact.

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Topics: Radio Advertising, Marketing Strategy, Consumer Behavior

A Deep Dive into the Evolving Roofing Customer: Who They Are and What You Need to Know

Posted by Brett James on May 23, 2017 at 9:00 AM

The digital world is constantly evolving, and customers are evolving right along with it. Devices are getting smarter and helping customers make smarter decisions. For brands to compete, their marketing strategies must reflect the evolving ways in which customers receive information and make purchasing decisions. Here we take a look at how this evolution affects roofing company advertising.

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Topics: Marketing Strategy, Consumer Behavior, Home Improvement

Don't Waste Your Advertising Dollars With a Bad Website

Posted by Carol Daily on May 18, 2017 at 8:05 AM

As a small business owner, there’s a lot to juggle and even more hats to wear. You know that a website is an important investment for your business, but that doesn’t mean you know what you need to design one. To maximize your advertising dollars and website efficacy, you need to start by knowing what makes a good website. In today’s post, we’ll discuss the elements your website needs to be successful.

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Topics: Integrated Marketing, Consumer Behavior, Website Design

What Every HVAC Company Should be Doing in the Summer to Ensure Business in the Winter

Posted by Pam Larimore on May 4, 2017 at 8:00 AM

During the summer, when temperatures soar, it’s likely that consumers will already have HVAC companies on their minds as they rely on their air conditioners to keep them cool. Here are some ideas for HVAC company marketing in the summer that will help ensure a steady flow of business in the winter.

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Topics: Marketing Strategy, Consumer Behavior, Home Improvement

Spring and Summer Marketing Tips for Plumbing Companies

Posted by Kent Huff on April 26, 2017 at 8:30 AM

Many homeowners think of seasonal plumbing maintenance as winterizing — insulating pipes and sealing up cracks. However, plumbers know that spring and summer brings its own risks for plumbing issues. We’ve put together some tips to market your plumbing company during spring and summer.

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Topics: Small Business Resources, Marketing Strategy, Joplin Market, Consumer Behavior, Home Improvement

The Traffic Equation and Why Your Location Impacts Your Advertising Needs

Posted by Chad Elliot on April 4, 2017 at 8:30 AM

For businesses that may be located a bit “off the beaten path” — meaning those that are not in a highly visible, highly trafficked brick-and-mortar location — effective marketing and advertising takes on added importance. To make up for a lack of visibility, and the likely lack of traffic, companies must step up their marketing efforts to create visibility in other ways.

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Topics: Marketing Strategy, Consumer Behavior

The Theatre of the Mind, and Other Reasons Why Audio is Powerful

Posted by Chad Elliot on February 24, 2017 at 8:30 AM

It’s easy to underestimate the power of audio in the way we feel, think, and even make decisions. Understanding this impact in radio can be traced back to the mid-1950s when the burgeoning television industry first posed a serious challenge. While it was uttered with regard to radio dramas, the phrase that best sums up this power is “Theater of the Mind.” Essentially, the reason why audio is powerful is because of all the mental images, associations, and emotions that it can evoke, especially through radio.

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Topics: Radio Advertising, Consumer Behavior

How the Desire for Instant Gratification is Hurting Your Advertising Results

Posted by Pam Larimore on December 30, 2016 at 8:30 AM

It’s not hard to recognize that we live in an instant gratification world. From fast food to movies on demand, we’ve become accustomed to rapid response. Kissmetrics, an internet data company, reports that 47% of consumers expect a website to load in under 2 seconds and 40% will abandon a website if it takes longer than 3 seconds to load. For some consumers, two-day shipping for online orders is too long; they desire click-and-collect services that allow them to order online and pick up their items the same day.

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Topics: Marketing Strategy, Marketing ROI, Consumer Behavior