Radio is a powerful way to reach audiences. In fact, it’s the top format in mass reach for adults between the ages of 18 and 34, and reaches 93% of Americans. It even reaches people all day long, especially while they’re at work or commuting home, reaching 41% of listeners between 3 p.m. and 7 p.m.. That makes radio advertising a prime way to reach consumers for marketers, but that also makes it a powerful way to boost your recruitment campaign. That’s why today’s post touches on five of the biggest reasons why you should be using radio for recruitment.
Your company’s brand has market value, so creating a strong brand for your company can be one of the most effective ways to increase your sales. Branding helps distinguish your company, products, and services from your competitors. It’s a way to create a connection between your company and your consumers in a visual, emotional, and cultural way.
It’s savvy of business owners to constantly be on the lookout for ways to get the most out of their marketing and advertising efforts.
Radio advertising remains an effective and powerful tool for reaching your customers, but ensuring that your radio ad creative is conveying the right message — a message that will get listeners to buy — is essential. We’ve put together a list of five questions to ask your radio partner to ensure that they are creating quality ads for your company.
In 1983, Advertising Age magazine published an article in which the authors cited evidence that consumers prefer ear-oriented messaging as compared with eye-oriented messaging. Speech is the primary form of communication for human beings, and for advertisers, this fact holds significant implications. It means that advertising for the ear is more effective than print advertising that’s designed to be received by the eye.
Certain elements are critical to every successful marketing strategy, no matter how large or small your business is. Some are obviously more important than others, like having a unique selling proposition, but others might not seem critical at first glance. Consistency is one of them, especially if you're engaging in marketing across different media, like radio, TV, print, digital, and more. In today's blog post, we'll take a snapshot look at the importance of brand consistency in your marketing and how you can ensure you’re doing it right.