Four States Small Business Blog

How to Effectively Use Interactive Quizzes to Increase Your Marketing ROI

Posted by Mark Zimmer on August 17, 2017 at 8:00 AM

Thanks to ever-evolving technology, the path to purchase has changed, and the advertising world is always adapting to keep up with it. New channels, platforms, and tools are constantly being developed, giving marketers a truly vast array of options, including some unique ones, like interactive quizzes. These quizzes may not be new, per se, but they’re vastly underrated by most brands as a legitimate way to build engagement and develop leads.

Read More

Topics: Integrated Marketing, Marketing Strategy, Joplin Market, Consumer Behavior, Advertising Creative

6 Ways Casinos Can Win Big with Radio

Posted by Kent Huff on July 20, 2017 at 8:00 AM

When it comes to successfully promoting your casino through radio advertising, you’ll need more than a stroke of luck to beat the house and hit the jackpot. Here are six tips you can follow to ensure your casino marketing is effective, reaches your target audience, and increases your sales.

Read More

Topics: Radio Advertising, Marketing Strategy, Advertising Creative

How Radio Can Deliver for Your Recruitment Campaign

Posted by Brice Chavez on May 11, 2017 at 8:00 AM

Radio is a powerful way to reach audiences. In fact, it’s the top format in mass reach for adults between the ages of 18 and 34, and reaches 93% of Americans. It even reaches people all day long, especially while they’re at work or commuting home, reaching 41% of listeners between 3 p.m. and 7 p.m.. That makes radio advertising a prime way to reach consumers for marketers, but that also makes it a powerful way to boost your recruitment campaign. That’s why today’s post touches on five of the biggest reasons why you should be using radio for recruitment.

Read More

Topics: Radio Advertising, Advertising Creative

How to Increase the Value of What You're Selling with Powerful Branding

Posted by Kent Huff on February 28, 2017 at 8:30 AM

Your company’s brand has market value, so creating a strong brand for your company can be one of the most effective ways to increase your sales. Branding helps distinguish your company, products, and services from your competitors. It’s a way to create a connection between your company and your consumers in a visual, emotional, and cultural way.

Read More

Topics: Small Business Resources, Marketing Strategy, Advertising Creative

6 Reasons Why You Should Use a Radio Station with a Dedicated Creative Services Department

Posted by Pam Larimore on February 20, 2017 at 8:30 AM

It’s savvy of business owners to constantly be on the lookout for ways to get the most out of their marketing and advertising efforts.

Read More

Topics: Radio Advertising, Advertising Creative

5 Questions to Ask Your Radio Partner to Determine if They Are Creating Quality, Effective Ad Creative

Posted by Brett James on February 17, 2017 at 8:30 AM

Radio advertising remains an effective and powerful tool for reaching your customers, but ensuring that your radio ad creative is conveying the right message — a message that will get listeners to buy — is essential. We’ve put together a list of five questions to ask your radio partner to ensure that they are creating quality ads for your company.

Read More

Topics: Radio Advertising, Advertising Creative

Understanding the Differences Between Ear and Eye Advertising

Posted by Carol Daily on December 23, 2016 at 8:30 AM

In 1983, Advertising Age magazine published an article in which the authors cited evidence that consumers prefer ear-oriented messaging as compared with eye-oriented messaging. Speech is the primary form of communication for human beings, and for advertisers, this fact holds significant implications. It means that advertising for the ear is more effective than print advertising that’s designed to be received by the eye.

Read More

Topics: Radio Advertising, Advertising Creative

Why Consistency in Your Marketing is Important, and How to Ensure It

Posted by Pam Larimore on November 9, 2016 at 11:15 AM

Certain elements are critical to every successful marketing strategy, no matter how large or small your business is. Some are obviously more important than others, like having a unique selling proposition, but others might not seem critical at first glance. Consistency is one of them, especially if you're engaging in marketing across different media, like radio, TV, print, digital, and more. In today's blog post, we'll take a snapshot look at the importance of brand consistency in your marketing and how you can ensure you’re doing it right.

Read More

Topics: Marketing Strategy, Advertising Creative