Four States Small Business Blog

6 Ways Casinos Can Win Big with Radio

Posted by Kent Huff on July 20, 2017 at 8:00 AM

When it comes to successfully promoting your casino through radio advertising, you’ll need more than a stroke of luck to beat the house and hit the jackpot. Here are six tips you can follow to ensure your casino marketing is effective, reaches your target audience, and increases your sales.

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Topics: Radio Advertising, Marketing Strategy, Advertising Creative

Why We Believe in the 21/52 Advertising Plan, And You Should Too!

Posted by Carol Daily on July 18, 2017 at 7:45 AM

Solid frequency is a marketing imperative, especially if you’re trying to build brand awareness. Unfortunately, nailing down an advertising plan with the right frequency is difficult, especially if you’re not leveraging a media partner. At Zimmer Radio, we believe that the best advertising frequency requires a 21/52 plan that will create consistency alongside frequency for your radio advertising campaign.

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Topics: Radio Advertising, Marketing Strategy, Joplin Market

6 Tips for Effectively Using Digital Promotions

Posted by Brice Chavez on July 17, 2017 at 8:00 AM

As a business owner, you understand that digital promotions can be an effective part of your marketing strategy. What may not be as clear is how to make it work. Zimmer is here to help. We’ve put together 6 tips for effectively using digital promotions to grow your business and increase ROI.

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Topics: Marketing Strategy, Marketing ROI

How to Make Your Business a Destination Despite Being in a Low Traffic Location

Posted by Chad Elliot on July 13, 2017 at 7:45 AM

Is your business location a bit off the beaten path? If your location doesn’t have the advantage of being in a high-traffic area, it can be a challenge to drive traffic to your business. But there are things you can do to make your business a destination. We’ve put together some ideas to help you increase foot traffic and make your business the kind of place people want to visit.

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Topics: Marketing Strategy

How Hot Weather Impacts Dining

Posted by Kent Huff on July 10, 2017 at 8:00 AM

Weather can have a big impact on our behavior. Not only does it affect our choice of activities, but it can also affect our mood and have an influence on the kind of food we want, as well as the type of place or atmosphere in which we prefer to dine. In this article, we take a look at the effects of warm weather on consumer behavior, the types of foods consumers prefer, what kind of restaurants they want to dine in, and how best to reach customers during the summer months.

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Topics: Marketing Strategy, Consumer Behavior

3 Things Every Roofing Company Needs to be Doing With their Marketing

Posted by Brice Chavez on July 6, 2017 at 9:55 AM

For roofing companies to be successful in the competitive Joplin market, it’s more important than ever to find ways to make your company stand out. Building trust among consumers and managing your online reputation are essential. We’ve put together three important advertising tips for roofers that will help you make good decisions about your Joplin marketing strategy.

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Topics: Joplin Market, Home Improvement

How to Calculate Your Sales Cycle and Why This Should Impact Your Marketing Decisions

Posted by Carol Daily on June 29, 2017 at 8:00 AM

Your sales cycle is the period of time from the identification of a lead until you close the sale. Sales cycles vary considerably among different types of businesses, products, and services. Understanding your sales cycle provides a view of the customer’s journey, or buying funnel, and can help you plan your marketing in a way that is both effective and realistic.

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Topics: Marketing Strategy, Marketing ROI

Are Your Marketing ROI Expectations Realistic?

Posted by Mark Zimmer on June 27, 2017 at 8:00 AM

Successful marketing ROI doesn’t come with the press of a button or the flip of a switch. It requires careful and strategic planning. It also requires setting realistic marketing ROI expectations that enable you to properly plan and evaluate your campaigns. We’ve written this article to be a quick and simple reference to help you ensure your marketing ROI expectations are realistic and achievable. This should help you better evaluate your marketing strategy and goals.

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Topics: Marketing Strategy, Marketing ROI

How to Choose the Best Media Partner for Your Joplin Advertising

Posted by Pam Larimore on June 26, 2017 at 8:05 AM

Choosing a media partner for your Joplin advertising strategy is an important decision. Get the most from your relationship with your media partner by asking these important questions before you make a commitment.

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Topics: Marketing Strategy, Joplin Market

The Power of Branding: How to Increase ROI for Your Law Firm With These Quick Tips

Posted by Luis Pagan on June 22, 2017 at 8:10 AM

Creating a brand for your law firm is essential for an effective legal marketing plan that connects with your target audience and increases ROI. Your branding is an external expression of how you position your law firm and distinguish it from the competition. To increase ROI, all the elements of your branding must be meaningful to your target audience, and the personality of your firm should be reflected in your brand voice, logo, tagline, and other parts of your branding strategy. In this post, we discuss how to use the power of branding to increase ROI for your law firm.

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Topics: Marketing Strategy, Marketing ROI, Legal