Four States Small Business Blog

Don't Waste Your Advertising Dollars With a Bad Website

Posted by Carol Daily on May 18, 2017 at 8:05 AM

As a small business owner, there’s a lot to juggle and even more hats to wear. You know that a website is an important investment for your business, but that doesn’t mean you know what you need to design one. To maximize your advertising dollars and website efficacy, you need to start by knowing what makes a good website. In today’s post, we’ll discuss the elements your website needs to be successful.

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Topics: Integrated Marketing, Consumer Behavior, Website Design

Expanding Your Marketing Reach with One Secret Weapon

Posted by Kent Huff on May 16, 2017 at 8:30 AM

When discussing ways of expanding your marketing reach, one thing seems to dominate the conversation: Digital. From websites and blogging to social media and banner displays, the focus is on SEO and PPC, live video and native advertising. But there is a secret weapon for expanding your marketing reach that is often overshadowed by all the talk about digital. That secret weapon is radio advertising.

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Topics: Small Business Resources, Radio Advertising, Joplin Market

How Radio Can Deliver for Your Recruitment Campaign

Posted by Brice Chavez on May 11, 2017 at 8:00 AM

Radio is a powerful way to reach audiences. In fact, it’s the top format in mass reach for adults between the ages of 18 and 34, and reaches 93% of Americans. It even reaches people all day long, especially while they’re at work or commuting home, reaching 41% of listeners between 3 p.m. and 7 p.m.. That makes radio advertising a prime way to reach consumers for marketers, but that also makes it a powerful way to boost your recruitment campaign. That’s why today’s post touches on five of the biggest reasons why you should be using radio for recruitment.

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Topics: Radio Advertising, Advertising Creative

The Dos and Don'ts of Branding Your Law Firm Effectively

Posted by Chad Elliot on May 9, 2017 at 8:00 AM

Branding through marketing is critical for every business, even when that business is a law firm. After all, while clients are probably already a qualified lead by the time they approach your firm, branding is why they know about your firm to begin with. Even so, you’ve studied to win in the courtroom, not the marketplace, and law firm branding may seem outside your wheelhouse. That’s why we’ve put together a list of twelve do’s and don’ts to help you start branding your law firm effectively.

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Topics: Small Business Resources, Marketing Strategy, Marketing ROI, Legal

What Every HVAC Company Should be Doing in the Summer to Ensure Business in the Winter

Posted by Pam Larimore on May 4, 2017 at 8:00 AM

During the summer, when temperatures soar, it’s likely that consumers will already have HVAC companies on their minds as they rely on their air conditioners to keep them cool. Here are some ideas for HVAC company marketing in the summer that will help ensure a steady flow of business in the winter.

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Topics: Marketing Strategy, Consumer Behavior, Home Improvement

The 2017 State of the Yellow Pages: Are Your Legal Clients Using Them?

Posted by Chad Elliot on April 27, 2017 at 9:00 AM

Yellow Pages advertising is relatively inexpensive, and for many lawyers, it’s their go-to advertising medium. But the Yellow Pages has its limitations. Many people use the Yellow Pages as a doorstop or booster seat, but it never occurs to them to use it to find a business. For that, they turn to Google. So, while the Yellow Pages remains an effective way to reach a certain segment of your law firm’s target market, it’s important to understand its limitations and explore advertising alternatives that can provide a wider reach.

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Topics: Small Business Resources, Radio Advertising, Marketing Strategy, Legal

Spring and Summer Marketing Tips for Plumbing Companies

Posted by Kent Huff on April 26, 2017 at 8:30 AM

Many homeowners think of seasonal plumbing maintenance as winterizing — insulating pipes and sealing up cracks. However, plumbers know that spring and summer brings its own risks for plumbing issues. We’ve put together some tips to market your plumbing company during spring and summer.

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Topics: Small Business Resources, Marketing Strategy, Joplin Market, Consumer Behavior, Home Improvement

Pros and Cons of Yellow Page Advertising

Posted by Brice Chavez on April 24, 2017 at 8:00 AM

For a long time, Yellow Page advertising was the premier method of getting your business in front of potential customers because it was the reference everyone turned to regularly for contact information. Unfortunately, since the advent of the internet, and in turn mobile access to the internet and the social connectivity that followed, the need for the Yellow Pages (or, as they’ve somewhat rebranded, YP) has dropped. Even so, consumers turn to multiple resources as they move through the path to purchase. Understanding the pros and cons of Yellow Page advertising will help you determine if and how this channel should be a part of your marketing mix.

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Topics: Small Business Resources, Marketing Strategy

Why an Updated, Optimized, and Professional Website is Critical to Your Business' Success

Posted by Mark Zimmer on April 20, 2017 at 9:05 AM

At this point, a company having a website is usually a given, but it can be easy to forget that a website is critical to your business’ success. That’s because your site is an extremely valuable tool in establishing your business’ web presence, which in turn helps to drive more business through building credibility and connecting with customers. There are three major areas of consideration to ensure your website’s success: keeping it professional, keeping it optimized, and regularly updating it. In today’s post, we’ll take a brief look at how people are using branded sites now, then provide an overview of each area.

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Topics: Small Business Resources, Integrated Marketing, Website Design

Pros and Cons of Direct Mail Advertising

Posted by Pam Larimore on April 18, 2017 at 8:30 AM

Believe it or not, 80% to 90% of physical mail gets opened daily, and some 57% of total mail volume is attributed to direct mail pieces. What’s more, according to a 2015 survey by MarketingSherpa, 54% of people prefer to learn about promotions and products or services via direct mail; that’s the leading format of choice, ahead of emails at the user’s frequency (49%) and visiting the brand website (38%). And about two-thirds of consumers have bought something due directly to direct mail. These are but a few of the indications that this format is a very valuable tool in your marketing mix, so it’s well worth understanding the pros and cons of direct mail advertising.

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Topics: Small Business Resources, Marketing Strategy