Four States Small Business Blog

Don't Spread Yourself Too Thin: How to Own a Daypart or Station

Posted by Kent Huff on November 9, 2017 at 8:00 AM

Music has always captured emotions, and by using the medium of radio for your advertising needs, you can harness the attention of a captive audience—loyal listeners—who are primed to hear your message.

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Topics: Radio Advertising, Marketing Strategy

The Many Benefits of Social Media Marketing

Posted by Brice Chavez on November 2, 2017 at 8:00 AM

Social media marketing has become an important driver of brand awareness and customer engagement, as well as an efficient way to share content. A Hubspot survey indicated that 92% of marketers believe their social media marketing has increased exposure and 80% believe it has increased customer traffic. Global leaders in audience engagement technology, such as Futuri Media, have embraced the importance of social media marketing as a part of their client solutions services. Brands are benefitting from the unique opportunities provided by social media marketing as part of an integrated approach to reach new customers and increase engagement.

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Topics: Integrated Marketing

Business Spotlight: Allied Restaurant Supply's New Website

Posted by Allied Restaurant Supply on November 1, 2017 at 10:00 AM

Working with Zimmer and having them design our website was an incredibly easy process.

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Topics: Integrated Marketing

These 3 Marketing Mistakes are Scary Bad!

Posted by Brett James on October 31, 2017 at 8:00 AM

Halloween is a truly spooky time of year that features horror movies aplenty. Yet those monsters creeping in the dark aren’t half as terrifying as certain scary mistakes in marketing. They ought to send marketers running away screaming, but just like the teens in horror flicks, unsuspecting businesses will walk straight into the jaws of doom. In today’s post, we’ve collected a trio of advertising horrors along with the tips you need to survive and avoid marketing mistakes like them for a happier, more successful Halloween.

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Topics: Marketing Strategy

Winter is Coming—4 Tips to Reach New Patients

Posted by Chad Elliot on October 25, 2017 at 8:00 AM

Winter is a great time to attract new patients to your practice. People tend to become more mindful of health issues in the winter because of concerns about the flu and the increase in colds. Your brand can stand out from the competition by letting people know you care about them and that your practice wants to help them and their families stay healthy during cold weather. In this post, we’ve put together 4 tips to help you reach new patients with your marketing for winter.

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Topics: Marketing Strategy, Advertising Creative, Health/Medical

Is Your Advertising Budget Too Low? Let's Break it Down

Posted by Carol Daily on October 23, 2017 at 8:00 AM

Budgeting can be very tough for Four State business owners. You calculate your monthly overhead including your lease and utilities, then get to work projecting product costs, labor costs, taxes, and now all of a sudden, you need an advertising budget.

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Topics: Small Business Resources, Marketing Strategy

Does Your Restaurant's Website Include These 4 Things?

Posted by Kent Huff on October 19, 2017 at 8:00 AM

If you own a restaurant, you know how important having a great physical storefront and interior dining experience is to your business. However, there’s another important branding aspect that makes a huge impact in terms of how customers view your business - and that’s your restaurant website.

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Topics: Small Business Resources, Integrated Marketing, Marketing Strategy, Restaurants

People Don't Buy Products or Services—They Buy Promises

Posted by Ryan Jackson on October 17, 2017 at 8:00 AM

Instead of just buying a product, most people actually buy what those products or services can do for them—what the product or services promise the customer. So, it’s important for businesses to always highlight the promises (or benefits) of their products.

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Topics: Marketing Strategy, Advertising Creative

Avoiding Cliches: How Your "Friendly Staff" and "Great Customer Service" are Killing Your Creative

Posted by Mandy Freeman on October 12, 2017 at 8:00 AM

You’re all geared up and excited to finally be putting together your new marketing campaign. You’re full of great ideas—words, phrases, and slogans that you’ve heard others use, so you know they’re attention-grabbers. But is using the tried and true the best choice? Or could it be getting a little (or a lot) tried and true…and tired?

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Topics: Consumer Behavior, Advertising Creative

Branding is NOT Marketing: Getting to the Heart of Your Business

Posted by Carol Daily on October 10, 2017 at 8:00 AM

You know something about marketing, but want to learn more—that’s why you’re visiting this site and reading tips shared by some of the best Joplin marketing pros. But when discussing marketing efforts, you definitely don’t want to leave the importance of branding out of the conversation.

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Topics: Marketing Strategy

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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