Four States Small Business Blog

How to Save Time and Money When Marketing Your Home Improvement Business

Posted by Lauren Speer on March 13, 2017 at 8:30 AM

home-improvement-marketing.jpgMarketing your home improvement business can sometimes be a challenge. As a home improvement business owner, you’re often out of the office and can’t always dedicate a lot of time on your marketing strategy. In addition, using precious resources wisely is always a concern. We’ve put together some tips for home improvement marketing that will save you both time and money.

Targeting

An essential part of saving time and money when marketing your home improvement business is to understand your target audience. Knowing their needs, wants, and desires will enable you to use your time and deploy resources efficiently. Having a clear understanding of your target audience helps you determine the appropriate message, as well the right timing, frequency, and channels for reaching your audience. In addition, it will help ensure that you’re not wasting money on ineffective marketing tactics.

Timing

You’ve heard the saying: “Timing is everything.” When it comes to marketing your home improvement business, that’s especially true. It’s important to consider when homeowners are likely to need your products and services. There’s probably certain times of year when your customers need certain services. For example, it’s likely you have fewer customers interested in having a new deck constructed during the winter months than you do in the spring and summer. It’s important, however, to ensure that your marketing strategy keeps your company top of mind with customers so that you will be their first choice when they’re ready to pull the trigger on their home improvement projects.

Teamwork

Another saying you’ve probably heard is “Teamwork makes the dream work.” The people supporting your marketing plan are a critical part of an efficient, effective, and successful marketing strategy. Partnering with local media will save you time on research, planning, and execution. A media partner such as Zimmer Radio brings to the table their expertise, creativity, and resources, saving you money in the long run by ensuring appropriate and effective targeting and timing of your marketing efforts.

The key to saving time and money when marketing your home improvement business is targeting, timing, and teamwork. Knowing your target audience and getting the right message in front of them at the right time will increase your opportunities for success. The right media partner can help you maximize those opportunities.

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Topics: Small Business Resources, Marketing Strategy