Four States Small Business Blog

How to Make Your Business a Destination Despite Being in a Low Traffic Location

Posted by Chad Elliot on July 13, 2017 at 7:45 AM
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increase foot trafficIs your business location a bit off the beaten path? If your location doesn’t have the advantage of being in a high-traffic area, it can be a challenge to drive traffic to your business. But there are things you can do to make your business a destination. We’ve put together some ideas to help you increase foot traffic and make your business the kind of place people want to visit.

Appealing Products

Start with a great product. Ensure that the products and services you offer speak to the needs, wants, and desires of your target audience. The idea is to give them a reason to find your location and visit your store.

Special Events

Host special events at your location. Develop events and promotions designed to appeal to your target audience. This is a great way to build brand awareness and keep your business top of mind throughout the year.

Loyalty Program

Consider establishing a loyalty program. Offer an incentive to customers who regularly visit your location or make purchases.

Strategic Promotion Plan

Develop a strong promotion strategy. Focus on a promotion and advertising program directed at your target audience, using messaging that builds brand awareness and includes a clear CTA. Promote special events, digital contests, your loyalty program, and other incentives to keep your business top of mind.

Clearly Inform

Ensure that you provide clear information to your target audience. Your messaging should be clear-cut and precise, with simple directions for finding your location — for example, using landmarks — and how to find more information on your website or social media.

Exceptional Customer Service

Provide great customer service. When your business is in a low-traffic area, you have to work a little harder to provide an above-average customer experience, so people want to go out of their way to do business with you again. Encourage them to come back by offering great products and services but also by focusing on their experience and building relationships.

Even if your business is not in a high-visibility location, it can still become a customer destination. By providing high-quality products and services, you can help build customer loyalty that will make people happy to make the extra effort to visit your location.

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Topics: Marketing Strategy

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