Four States Small Business Blog

Ryan Jackson

Recent Posts

People Don't Buy Products or Services—They Buy Promises

Posted by Ryan Jackson on October 17, 2017 at 8:00 AM

Instead of just buying a product, most people actually buy what those products or services can do for them—what the product or services promise the customer. So, it’s important for businesses to always highlight the promises (or benefits) of their products.

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Topics: Marketing Strategy, Advertising Creative

How Your Hospital Can Use Radio to Boost Marketing ROI

Posted by Ryan Jackson on September 21, 2017 at 8:00 AM

When it comes to marketing healthcare, radio might not be the first thing that comes to mind. However, 2017 is a great year for healthcare brands, practitioners, and hospitals to consider marketing themselves on the radio.

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Topics: Radio Advertising, Marketing Strategy, Health/Medical

10 Reasons It's Great to be a Business in Joplin

Posted by Ryan Jackson on August 22, 2017 at 8:00 AM

Doing business in Joplin is ideal for quite a few reasons, from demographics to the local government. In fact, Joplin, Missouri was recently ranked #145 on Forbes list of best small places for businesses and careers. That’s because Joplin came in at #139 in job growth, #110 in education, and #91 in cost of doing business.

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Topics: Joplin Market

The Power of Branding: How to Increase ROI for Your Law Firm With These Quick Tips

Posted by Ryan Jackson on June 22, 2017 at 8:10 AM

Creating a brand for your law firm is essential for an effective legal marketing plan that connects with your target audience and increases ROI. Your branding is an external expression of how you position your law firm and distinguish it from the competition. To increase ROI, all the elements of your branding must be meaningful to your target audience, and the personality of your firm should be reflected in your brand voice, logo, tagline, and other parts of your branding strategy. In this post, we discuss how to use the power of branding to increase ROI for your law firm.

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Topics: Marketing Strategy, Marketing ROI, Legal

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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