Four States Small Business Blog

Ron McGaugh

Recent Posts

Pros and Cons of Radio Advertising

Posted by Ron McGaugh on March 23, 2017 at 8:30 AM

Radio is a remarkably powerful tool which regularly reaches 67% of consumers in the U.S. on a daily basis. Because Americans 12 years of age or older also spend three hours per day listening to radio, there’s also extensive room for marketers to leverage the medium to their benefit. That means it’s worth fully understanding the pros and cons of radio advertising in order to judge when and how to use it in your marketing campaigns.

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Topics: Small Business Resources, Radio Advertising, Marketing Strategy

How to Increase the Value of What You're Selling with Powerful Branding

Posted by Ron McGaugh on February 28, 2017 at 8:30 AM

Your company’s brand has market value, so creating a strong brand for your company can be one of the most effective ways to increase your sales. Branding helps distinguish your company, products, and services from your competitors. It’s a way to create a connection between your company and your consumers in a visual, emotional, and cultural way.

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Topics: Small Business Resources, Marketing Strategy, Advertising Creative

The Power of Country Radio in Joplin, Missouri and Surrounding Areas

Posted by Ron McGaugh on January 25, 2017 at 8:30 AM

As far as music formats go, country stations have some of the most loyal listeners. This is especially true in the Four State Area, where country music reigns supreme.

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Topics: Radio Advertising, Marketing Strategy

10 Reasons You Should Choose Zimmer Radio Stations Over the Other Guys

Posted by Ron McGaugh on January 5, 2017 at 8:30 AM

When you are buying radio advertising in Joplin, you want a radio group who will partner with you to achieve success, who helps you craft a unique message, and who can reach more listeners than anyone else. At Zimmer Radio, Inc., we have the tools and experience you need for a successful radio advertising campaign.

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Topics: Small Business Resources, Radio Advertising, Marketing Strategy