A big challenge for any local politician is staying in touch with the community. You gained their support to get elected, but now that you’re in office, it’s not possible for you to go out and shake each and every hand like when you were on the campaign trail.
Believe it or not, 18% of small businesses admit that they don’t track any metrics or key performance indicators (KPI) related to their marketing, however, tracking marketing metrics is critical to the success of every marketing campaign, not to mention an overall marketing strategy. That’s because marketing metrics are the only way to know for sure that you’re seeing the results that you need, along with the ROI you want, from each of your marketing efforts. Without them, you have to guess whether you’re reaching your audience effectively, spending your marketing budget on the right channel and tactics, and growing your business. Tracking these metrics provides a history and basis of comparison to ensure you’re improving along the right track.
Many of the same rules of marketing any business also apply to marketing your specialty surgery center. These include identifying your target audience, developing clear messaging, and providing potential clients with relevant and useful information. There are some differences, however. In this post, we provide 5 steps to specialty surgery center marketing that are specific to the healthcare business.
The current healthcare market is consumer-driven, which leaves your organization needing to leverage ways of looking at patient marketing in Joplin, Missouri. Approaching healthcare marketing more like a retailer and proactively engaging consumers throughout their journey could do a lot for your organization and the patient, including providing them with more valuable content, improving satisfaction and retention, and even secure more high-margin procedures while building your reputation to become a community health leader. In today’s post, we’ll take a look at some of the ways you can leverage marketing to improve healthcare patient engagement.
Choosing a media partner for your Joplin advertising strategy is an important decision. Get the most from your relationship with your media partner by asking these important questions before you make a commitment.
Summer is all but upon us, bringing sunny, warm weather, barbecue, and beach vacations. This might mean you don’t think you need to bother with summer marketing. Maybe it’s because you’ll see plenty of traffic and don’t need the extra exposure, or maybe it’s because you’re a winter-focused business that you think no one wants to hear about in summer. However, either way, you may want to rethink. In today’s post, we’ll take a brief look at summer’s impact and ways that marketing in the off season or peak season can still have an impact.
During the summer, when temperatures soar, it’s likely that consumers will already have HVAC companies on their minds as they rely on their air conditioners to keep them cool. Here are some ideas for HVAC company marketing in the summer that will help ensure a steady flow of business in the winter.
Believe it or not, 80% to 90% of physical mail gets opened daily, and some 57% of total mail volume is attributed to direct mail pieces. What’s more, according to a 2015 survey by MarketingSherpa, 54% of people prefer to learn about promotions and products or services via direct mail; that’s the leading format of choice, ahead of emails at the user’s frequency (49%) and visiting the brand website (38%). And about two-thirds of consumers have bought something due directly to direct mail. These are but a few of the indications that this format is a very valuable tool in your marketing mix, so it’s well worth understanding the pros and cons of direct mail advertising.
As of 2015, there were 1,780 commercial TV stations throughout the United States, more than 18 times the number of channels available in 1950 (a mere 98). It provided marketers with an average reach of 85% across adults of all age groups in Q3 2015 in the US alone, making it a powerful tool that shouldn’t be ignored or sidelined, even as digital gains more ground. To develop the best marketing strategy that leverages this medium to your benefit, you need to understand the pros and cons of TV advertising.
It’s savvy of business owners to constantly be on the lookout for ways to get the most out of their marketing and advertising efforts.