Four States Small Business Blog

Pam Larimore

Recent Posts

Pros and Cons of Direct Mail Advertising

Posted by Pam Larimore on April 18, 2017 at 8:30 AM

Believe it or not, 80% to 90% of physical mail gets opened daily, and some 57% of total mail volume is attributed to direct mail pieces. What’s more, according to a 2015 survey by MarketingSherpa, 54% of people prefer to learn about promotions and products or services via direct mail; that’s the leading format of choice, ahead of emails at the user’s frequency (49%) and visiting the brand website (38%). And about two-thirds of consumers have bought something due directly to direct mail. These are but a few of the indications that this format is a very valuable tool in your marketing mix, so it’s well worth understanding the pros and cons of direct mail advertising.

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Topics: Small Business Resources, Marketing Strategy

Pros and Cons of TV Advertising

Posted by Pam Larimore on April 6, 2017 at 8:30 AM

As of 2015, there were 1,780 commercial TV stations throughout the United States, more than 18 times the number of channels available in 1950 (a mere 98). It provided marketers with an average reach of 85% across adults of all age groups in Q3 2015 in the US alone, making it a powerful tool that shouldn’t be ignored or sidelined, even as digital gains more ground. To develop the best marketing strategy that leverages this medium to your benefit, you need to understand the pros and cons of TV advertising.

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Topics: Integrated Marketing, Marketing Strategy

6 Reasons Why You Should Use a Radio Station with a Dedicated Creative Services Department

Posted by Pam Larimore on February 20, 2017 at 8:30 AM

It’s savvy of business owners to constantly be on the lookout for ways to get the most out of their marketing and advertising efforts.

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Topics: Radio Advertising, Advertising Creative

7 Parts to a Brand Strategy That You Need to Address Before Advertising

Posted by Pam Larimore on January 10, 2017 at 8:30 AM

When developing a new brand, there’s so much to juggle that it can be all too easy to focus on short-term needs at the cost of long-term goals. Perspective is important when developing something as critical as advertising, and that’s why you need to focus on brand strategy first. In today’s post, we’ll discuss the seven core aspects to a brand strategy that should be addressed.

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Topics: Small Business Resources, Marketing Strategy

10 Reasons You Should Choose Zimmer Radio Stations Over the Other Guys

Posted by Pam Larimore on January 5, 2017 at 8:30 AM

When you are buying radio advertising in Joplin, you want a radio group who will partner with you to achieve success, who helps you craft a unique message, and who can reach more listeners than anyone else. At Zimmer Radio, Inc., we have the tools and experience you need for a successful radio advertising campaign.

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Topics: Small Business Resources, Radio Advertising, Marketing Strategy

How the Desire for Instant Gratification is Hurting Your Advertising Results

Posted by Pam Larimore on December 30, 2016 at 8:30 AM

It’s not hard to recognize that we live in an instant gratification world. From fast food to movies on demand, we’ve become accustomed to rapid response. Kissmetrics, an internet data company, reports that 47% of consumers expect a website to load in under 2 seconds and 40% will abandon a website if it takes longer than 3 seconds to load. For some consumers, two-day shipping for online orders is too long; they desire click-and-collect services that allow them to order online and pick up their items the same day.

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Topics: Marketing Strategy, Marketing ROI, Consumer Behavior

Why Consistency in Your Marketing is Important, and How to Ensure It

Posted by Pam Larimore on November 9, 2016 at 11:15 AM

Certain elements are critical to every successful marketing strategy, no matter how large or small your business is. Some are obviously more important than others, like having a unique selling proposition, but others might not seem critical at first glance. Consistency is one of them, especially if you're engaging in marketing across different media, like radio, TV, print, digital, and more. In today's blog post, we'll take a snapshot look at the importance of brand consistency in your marketing and how you can ensure you’re doing it right.

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Topics: Marketing Strategy, Advertising Creative