Four States Small Business Blog

Pam Larimore

Recent Posts

5 Steps to Help Your Specialty Surgery Center Stand Out

Posted by Pam Larimore on August 14, 2017 at 8:00 AM

Many of the same rules of marketing any business also apply to marketing your specialty surgery center. These include identifying your target audience, developing clear messaging, and providing potential clients with relevant and useful information. There are some differences, however. In this post, we provide 5 steps to specialty surgery center marketing that are specific to the healthcare business.

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Topics: Integrated Marketing, Marketing Strategy

Engaging Today’s Patients: 8 Healthcare Marketing Tips

Posted by Pam Larimore on July 21, 2017 at 8:00 AM

The current healthcare market is consumer-driven, which leaves your organization needing to leverage ways of looking at patient marketing in Joplin, Missouri. Approaching healthcare marketing more like a retailer and proactively engaging consumers throughout their journey could do a lot for your organization and the patient, including providing them with more valuable content, improving satisfaction and retention, and even secure more high-margin procedures while building your reputation to become a community health leader. In today’s post, we’ll take a look at some of the ways you can leverage marketing to improve healthcare patient engagement.

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Topics: Integrated Marketing, Marketing Strategy

How to Choose the Best Media Partner for Your Joplin Advertising

Posted by Pam Larimore on June 26, 2017 at 8:05 AM

Choosing a media partner for your Joplin advertising strategy is an important decision. Get the most from your relationship with your media partner by asking these important questions before you make a commitment.

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Topics: Marketing Strategy, Joplin Market

How Summer Can Negatively Impact Your Marketing, and How to Prevent It

Posted by Pam Larimore on May 25, 2017 at 8:00 AM

Summer is all but upon us, bringing sunny, warm weather, barbecue, and beach vacations. This might mean you don’t think you need to bother with summer marketing. Maybe it’s because you’ll see plenty of traffic and don’t need the extra exposure, or maybe it’s because you’re a winter-focused business that you think no one wants to hear about in summer. However, either way, you may want to rethink. In today’s post, we’ll take a brief look at summer’s impact and ways that marketing in the off season or peak season can still have an impact.

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Topics: Radio Advertising, Marketing Strategy, Consumer Behavior

What Every HVAC Company Should be Doing in the Summer to Ensure Business in the Winter

Posted by Pam Larimore on May 4, 2017 at 8:00 AM

During the summer, when temperatures soar, it’s likely that consumers will already have HVAC companies on their minds as they rely on their air conditioners to keep them cool. Here are some ideas for HVAC company marketing in the summer that will help ensure a steady flow of business in the winter.

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Topics: Marketing Strategy, Consumer Behavior, Home Improvement

Pros and Cons of Direct Mail Advertising

Posted by Pam Larimore on April 18, 2017 at 8:30 AM

Believe it or not, 80% to 90% of physical mail gets opened daily, and some 57% of total mail volume is attributed to direct mail pieces. What’s more, according to a 2015 survey by MarketingSherpa, 54% of people prefer to learn about promotions and products or services via direct mail; that’s the leading format of choice, ahead of emails at the user’s frequency (49%) and visiting the brand website (38%). And about two-thirds of consumers have bought something due directly to direct mail. These are but a few of the indications that this format is a very valuable tool in your marketing mix, so it’s well worth understanding the pros and cons of direct mail advertising.

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Topics: Small Business Resources, Marketing Strategy

Pros and Cons of TV Advertising

Posted by Pam Larimore on April 6, 2017 at 8:30 AM

As of 2015, there were 1,780 commercial TV stations throughout the United States, more than 18 times the number of channels available in 1950 (a mere 98). It provided marketers with an average reach of 85% across adults of all age groups in Q3 2015 in the US alone, making it a powerful tool that shouldn’t be ignored or sidelined, even as digital gains more ground. To develop the best marketing strategy that leverages this medium to your benefit, you need to understand the pros and cons of TV advertising.

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Topics: Integrated Marketing, Marketing Strategy

6 Reasons Why You Should Use a Radio Station with a Dedicated Creative Services Department

Posted by Pam Larimore on February 20, 2017 at 8:30 AM

It’s savvy of business owners to constantly be on the lookout for ways to get the most out of their marketing and advertising efforts.

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Topics: Radio Advertising, Advertising Creative

7 Parts to a Brand Strategy That You Need to Address Before Advertising

Posted by Pam Larimore on January 10, 2017 at 8:30 AM

When developing a new brand, there’s so much to juggle that it can be all too easy to focus on short-term needs at the cost of long-term goals. Perspective is important when developing something as critical as advertising, and that’s why you need to focus on brand strategy first. In today’s post, we’ll discuss the seven core aspects to a brand strategy that should be addressed.

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Topics: Small Business Resources, Marketing Strategy

10 Reasons You Should Choose Zimmer Radio Stations Over the Other Guys

Posted by Pam Larimore on January 5, 2017 at 8:30 AM

When you are buying radio advertising in Joplin, you want a radio group who will partner with you to achieve success, who helps you craft a unique message, and who can reach more listeners than anyone else. At Zimmer Radio, Inc., we have the tools and experience you need for a successful radio advertising campaign.

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Topics: Small Business Resources, Radio Advertising, Marketing Strategy