Four States Small Business Blog

Pam Larimore

Recent Posts

Tips for Your Brand Facebook Posts this Holiday Season

Posted by Pam Larimore on December 8, 2017 at 8:00 AM

Tis the season for all things holiday, from spending time with friends and family and searching for the perfect gifts, to putting the perfect touch on your holiday season Facebook posts and marketing. We know the holidays can be busy and somewhat stressful, but if you follow these tips for your brand Facebook posts, you’ll be sure to stand out from the crowd throughout the holidays!

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Topics: Integrated Marketing, Marketing Strategy

The Importance of a Customer Needs Analysis

Posted by Pam Larimore on November 16, 2017 at 8:00 AM

When an advertiser teams up with a media partner to help develop a marketing and advertising strategy, it’s vital for the media partner to have a thorough understanding of the advertiser’s business goals, target market, marketing budget, and competition. That means the media partner should conduct a customer needs analysis (CNA) to ensure that the recommendations they offer are relevant to the current health of the business and provide effective ways to achieve the growth the advertiser is seeking.

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Topics: Marketing Strategy

3 Reasons Why Local Politicians Need Great Websites

Posted by Pam Larimore on October 5, 2017 at 8:00 AM

A big challenge for any local politician is staying in touch with the community. You gained their support to get elected, but now that you’re in office, it’s not possible for you to go out and shake each and every hand like when you were on the campaign trail.

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Topics: Integrated Marketing, Marketing Strategy, Consumer Behavior, Government

9 Marketing Metrics to Track Year After Year

Posted by Pam Larimore on September 7, 2017 at 8:00 AM

Believe it or not, 18% of small businesses admit that they don’t track any metrics or key performance indicators (KPI) related to their marketing, however, tracking marketing metrics is critical to the success of every marketing campaign, not to mention an overall marketing strategy. That’s because marketing metrics are the only way to know for sure that you’re seeing the results that you need, along with the ROI you want, from each of your marketing efforts. Without them, you have to guess whether you’re reaching your audience effectively, spending your marketing budget on the right channel and tactics, and growing your business. Tracking these metrics provides a history and basis of comparison to ensure you’re improving along the right track.

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Topics: Marketing Strategy, Marketing ROI

5 Steps to Help Your Specialty Surgery Center Stand Out

Posted by Pam Larimore on August 14, 2017 at 8:00 AM

Many of the same rules of marketing any business also apply to marketing your specialty surgery center. These include identifying your target audience, developing clear messaging, and providing potential clients with relevant and useful information. There are some differences, however. In this post, we provide 5 steps to specialty surgery center marketing that are specific to the healthcare business.

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Topics: Integrated Marketing, Marketing Strategy, Health/Medical

Engaging Today’s Patients: 8 Healthcare Marketing Tips

Posted by Pam Larimore on July 21, 2017 at 8:00 AM

The current healthcare market is consumer-driven, which leaves your organization needing to leverage ways of looking at patient marketing in Joplin, Missouri. Approaching healthcare marketing more like a retailer and proactively engaging consumers throughout their journey could do a lot for your organization and the patient, including providing them with more valuable content, improving satisfaction and retention, and even secure more high-margin procedures while building your reputation to become a community health leader. In today’s post, we’ll take a look at some of the ways you can leverage marketing to improve healthcare patient engagement.

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Topics: Integrated Marketing, Marketing Strategy, Health/Medical

How to Choose the Best Media Partner for Your Joplin Advertising

Posted by Pam Larimore on June 26, 2017 at 8:05 AM

Choosing a media partner for your Joplin advertising strategy is an important decision. Get the most from your relationship with your media partner by asking these important questions before you make a commitment.

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Topics: Marketing Strategy, Joplin Market

How Summer Can Negatively Impact Your Marketing, and How to Prevent It

Posted by Pam Larimore on May 25, 2017 at 8:00 AM

Summer is all but upon us, bringing sunny, warm weather, barbecue, and beach vacations. This might mean you don’t think you need to bother with summer marketing. Maybe it’s because you’ll see plenty of traffic and don’t need the extra exposure, or maybe it’s because you’re a winter-focused business that you think no one wants to hear about in summer. However, either way, you may want to rethink. In today’s post, we’ll take a brief look at summer’s impact and ways that marketing in the off season or peak season can still have an impact.

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Topics: Radio Advertising, Marketing Strategy, Consumer Behavior

What Every HVAC Company Should be Doing in the Summer to Ensure Business in the Winter

Posted by Pam Larimore on May 4, 2017 at 8:00 AM

During the summer, when temperatures soar, it’s likely that consumers will already have HVAC companies on their minds as they rely on their air conditioners to keep them cool. Here are some ideas for HVAC company marketing in the summer that will help ensure a steady flow of business in the winter.

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Topics: Marketing Strategy, Consumer Behavior, Home Improvement

Pros and Cons of Direct Mail Advertising

Posted by Pam Larimore on April 18, 2017 at 8:30 AM

Believe it or not, 80% to 90% of physical mail gets opened daily, and some 57% of total mail volume is attributed to direct mail pieces. What’s more, according to a 2015 survey by MarketingSherpa, 54% of people prefer to learn about promotions and products or services via direct mail; that’s the leading format of choice, ahead of emails at the user’s frequency (49%) and visiting the brand website (38%). And about two-thirds of consumers have bought something due directly to direct mail. These are but a few of the indications that this format is a very valuable tool in your marketing mix, so it’s well worth understanding the pros and cons of direct mail advertising.

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Topics: Small Business Resources, Marketing Strategy

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We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

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