Four States Small Business Blog

Kent Huff

Recent Posts

10 Questions to Answer to Know if You're Ready to Advertise Your New Business

Posted by Kent Huff on June 16, 2017 at 8:00 AM

Advertising is one of the keys to making your new business a success. Building brand awareness, establishing trust, attracting new customers, and encouraging repeat sales are just a few of the benefits of a well-planned and effective advertising strategy. To maximize success, it’s important to spend your budget wisely, ensure you have a solid branding plan, and be well-informed about your industry and the market. We’ve put together a list of 10 questions to ask yourself before you advertise your new business.

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Topics: Marketing Strategy

Expanding Your Marketing Reach with One Secret Weapon

Posted by Kent Huff on May 16, 2017 at 8:30 AM

When discussing ways of expanding your marketing reach, one thing seems to dominate the conversation: Digital. From websites and blogging to social media and banner displays, the focus is on SEO and PPC, live video and native advertising. But there is a secret weapon for expanding your marketing reach that is often overshadowed by all the talk about digital. That secret weapon is radio advertising.

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Topics: Small Business Resources, Radio Advertising, Joplin Market

Spring and Summer Marketing Tips for Plumbing Companies

Posted by Kent Huff on April 26, 2017 at 8:30 AM

Many homeowners think of seasonal plumbing maintenance as winterizing — insulating pipes and sealing up cracks. However, plumbers know that spring and summer brings its own risks for plumbing issues. We’ve put together some tips to market your plumbing company during spring and summer.

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Topics: Small Business Resources, Marketing Strategy, Joplin Market, Consumer Behavior, Home Improvement

Pros and Cons of Billboard Advertising

Posted by Kent Huff on March 29, 2017 at 10:00 AM

If you’ve driven for a significant length of time, whether that’s a road trip or your commute to work, you’ve seen digital and print billboards lining the side of roads and highways, especially close to urban centers. Billboards are suited to a variety of industries from entertainment and dining to local retailers. This may be an effective tactic for your business, but before you sign up for a strategy that takes advantage of this format, you should know the pros and cons of billboard advertising.

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Topics: Small Business Resources, Integrated Marketing, Marketing Strategy

How to Increase the Value of What You're Selling with Powerful Branding

Posted by Kent Huff on February 28, 2017 at 8:30 AM

Your company’s brand has market value, so creating a strong brand for your company can be one of the most effective ways to increase your sales. Branding helps distinguish your company, products, and services from your competitors. It’s a way to create a connection between your company and your consumers in a visual, emotional, and cultural way.

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Topics: Small Business Resources, Marketing Strategy, Advertising Creative

Why You Need to Advertise BEFORE Your Customer is Making a Buying Decision, and Other Tips for Planning Your Advertising

Posted by Kent Huff on January 27, 2017 at 8:30 AM

An essential part of any advertising campaign is consideration of the consumer buying process. Understanding and addressing the stages of the process at the top of the purchase funnel can influence whether the consumer buys from you or goes to one of your competitors. We’ve put together some tips for advertising aimed at the early stages of the consumer buying process.

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Topics: Marketing Strategy