Four States Small Business Blog

Carol Daily

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Communication is Key! 4 Things to Never Keep from Your Marketing Partner

Posted by Carol Daily on August 3, 2017 at 9:00 AM

Whether your target audience is nationwide or just in Joplin, MO, advertising is always stronger when you have a marketing partner. These are experts who are up to date on the latest trends, technologies, and best practices, and who understand how to identify and communicate with not just audiences in general but the best audience for your business. They should be invested in the success of your business as much as you are — that’s what makes them a partner.

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Topics: Marketing Strategy, Joplin Market

Why We Believe in the 21/52 Advertising Plan, And You Should Too!

Posted by Carol Daily on July 18, 2017 at 7:45 AM

Solid frequency is a marketing imperative, especially if you’re trying to build brand awareness. Unfortunately, nailing down an advertising plan with the right frequency is difficult, especially if you’re not leveraging a media partner. At Zimmer Radio, we believe that the best advertising frequency requires a 21/52 plan that will create consistency alongside frequency for your radio advertising campaign.

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Topics: Radio Advertising, Marketing Strategy, Joplin Market

How to Calculate Your Sales Cycle and Why This Should Impact Your Marketing Decisions

Posted by Carol Daily on June 29, 2017 at 8:00 AM

Your sales cycle is the period of time from the identification of a lead until you close the sale. Sales cycles vary considerably among different types of businesses, products, and services. Understanding your sales cycle provides a view of the customer’s journey, or buying funnel, and can help you plan your marketing in a way that is both effective and realistic.

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Topics: Marketing Strategy, Marketing ROI

8 Hospital Marketing Trends Worth Examining

Posted by Carol Daily on June 15, 2017 at 9:00 AM

As healthcare evolves, patient engagement is becoming one of the highest priorities. That means healthcare professionals must rethink their marketing strategy, evaluating new trends and adopting new methods of reaching patients. Here are 8 healthcare marketing trends that are worth considering.

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Topics: Integrated Marketing, Radio Advertising, Marketing Strategy, Joplin Market

Don't Waste Your Advertising Dollars With a Bad Website

Posted by Carol Daily on May 18, 2017 at 8:05 AM

As a small business owner, there’s a lot to juggle and even more hats to wear. You know that a website is an important investment for your business, but that doesn’t mean you know what you need to design one. To maximize your advertising dollars and website efficacy, you need to start by knowing what makes a good website. In today’s post, we’ll discuss the elements your website needs to be successful.

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Topics: Integrated Marketing, Consumer Behavior, Website Design

Pros and Cons of Radio Advertising

Posted by Carol Daily on March 23, 2017 at 8:30 AM

Radio is a remarkably powerful tool which regularly reaches 67% of consumers in the U.S. on a daily basis. Because Americans 12 years of age or older also spend three hours per day listening to radio, there’s also extensive room for marketers to leverage the medium to their benefit. That means it’s worth fully understanding the pros and cons of radio advertising in order to judge when and how to use it in your marketing campaigns.

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Topics: Small Business Resources, Radio Advertising, Marketing Strategy

10 Fact-Based Reasons Your Law Firm Should Consider Radio Advertising

Posted by Carol Daily on March 21, 2017 at 8:30 AM

Developing a law firm marketing strategy that yields results without breaking the bank can be daunting, especially when you need to be heard above the advertising noise of an omnichannel world. Radio advertising offers measurable benefits and improves the effectiveness of your overall campaign and strategy. In today’s post, we’ll discuss just a few of the reasons your law firm should consider radio advertising in your marketing mix.

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Topics: Small Business Resources, Radio Advertising, Marketing Strategy, Legal

How Radio Ad Pricing Works

Posted by Carol Daily on February 21, 2017 at 8:30 AM

You know that your customers listen to local radio. You know that you want to advertise on radio to keep your business top of mind so when customers need your product or service, they think of your business first. But there’s just one question: How much should I be paying for radio advertising?

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Topics: Radio Advertising

5 Questions to Ask to Determine if Your Donation/Cause Marketing Budget is Actually Contributing to Marketing ROI

Posted by Carol Daily on January 23, 2017 at 8:30 AM

Contributing to local causes can help bring brand awareness and show corporate social responsibility amongst your community, which is why it is worth including it in your marketing plan. According to the 2016 Edelman Trust Barometer, 80 percent of consumers think that companies should make an extended effort to improve social and economic conditions in their region while increasing their profits.

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Topics: Marketing Strategy, Marketing ROI

How to Combat Low Trafficked Business Locations with Radio Advertising

Posted by Carol Daily on January 12, 2017 at 3:30 PM

For businesses located on a major road or in a busy shopping center, certain types of advertising work great. For example, a billboard alerting motorists that your restaurant is just ahead is a good way to advertise to hungry travelers. But if your business is located off the beaten path, you need to find successful advertising tactics to get customers in the door. A great way to do that is to drive traffic to your business with radio advertising, which has a proven track record of success.

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Topics: Radio Advertising