Four States Small Business Blog

Brice Chavez

Recent Posts

Why Your Discount Isn't Going to Drive Results

Posted by Brice Chavez on November 30, 2017 at 8:00 AM

Discounts, special promotions, and sales are often a big draw to customers — in fact, two of the top motivating factors for how American consumers choose where to shop are price (81%) and the availability of discounts (71%). But is that what actually drives results? Is that all that keeps customers coming back? In today’s post, we’ll take a look at what drives consistent results, as well as when you should actually be using discounts.

Read More

Topics: Marketing Strategy, Marketing ROI

The Many Benefits of Social Media Marketing

Posted by Brice Chavez on November 2, 2017 at 8:00 AM

Social media marketing has become an important driver of brand awareness and customer engagement, as well as an efficient way to share content. A Hubspot survey indicated that 92% of marketers believe their social media marketing has increased exposure and 80% believe it has increased customer traffic. Global leaders in audience engagement technology, such as Futuri Media, have embraced the importance of social media marketing as a part of their client solutions services. Brands are benefitting from the unique opportunities provided by social media marketing as part of an integrated approach to reach new customers and increase engagement.

Read More

Topics: Integrated Marketing

Your Logo is NOT Your Brand

Posted by Brice Chavez on October 3, 2017 at 8:00 AM

Sometimes companies make the mistake of thinking, if they have a great company logo, they’ve done all they need to do in terms of branding. Your logo represents your brand, but it is not, in fact, your brand. In this post, we’ll discuss what your brand is, why it’s important, and why having a good logo is not enough.

Read More

Topics: Marketing Strategy

4 Essential Pieces of an Effective College or University Marketing Strategy

Posted by Brice Chavez on August 29, 2017 at 8:05 AM

With multiple universities, colleges, technical and trade schools in the area — it can be difficult for schools to stand out and snag student attention in Joplin. Marketing is an important way to help differentiate your school from the rest and ensure potential students are aware of its best qualities and benefits. Of course, this is a time when people, students especially, don’t want a sales pitch.

Read More

Topics: Marketing Strategy, Joplin Market, Education

How Digital Promotions and Radio Go Hand in Hand

Posted by Brice Chavez on July 31, 2017 at 8:00 AM

Digital promotions and radio advertising are two of the most effective marketing tools for generating leads, increasing traffic both to your website and your store, and building your database and collecting valuable analytics. When used together, they provide the opportunity to engage and interact online and on the air with thousands of listeners.

Read More

Topics: Integrated Marketing, Radio Advertising, Marketing Strategy

6 Tips for Effectively Using Digital Promotions

Posted by Brice Chavez on July 17, 2017 at 8:00 AM

As a business owner, you understand that digital promotions can be an effective part of your marketing strategy. What may not be as clear is how to make it work. Zimmer is here to help. We’ve put together 6 tips for effectively using digital promotions to grow your business and increase ROI.

Read More

Topics: Marketing Strategy, Marketing ROI

3 Things Every Roofing Company Needs to be Doing With their Marketing

Posted by Brice Chavez on July 6, 2017 at 9:55 AM

For roofing companies to be successful in the competitive Joplin market, it’s more important than ever to find ways to make your company stand out. Building trust among consumers and managing your online reputation are essential. We’ve put together three important advertising tips for roofers that will help you make good decisions about your Joplin marketing strategy.

Read More

Topics: Joplin Market, Home Improvement

5 Consumer Trends that Pop Up During the Summer Months

Posted by Brice Chavez on June 19, 2017 at 8:00 AM

It’s summer! You know what that means. Warm weather, vacations, and family activities — in other words, changes in consumer trends. Businesses need to respond to these changing trends to stay focused on what their target audience is doing during the summer. To help you do that, we’ve made a list of 5 consumer trends to consider for your summer marketing strategy.

Read More

Topics: Consumer Behavior

How Radio Can Deliver for Your Recruitment Campaign

Posted by Brice Chavez on May 11, 2017 at 8:00 AM

Radio is a powerful way to reach audiences. In fact, it’s the top format in mass reach for adults between the ages of 18 and 34, and reaches 93% of Americans. It even reaches people all day long, especially while they’re at work or commuting home, reaching 41% of listeners between 3 p.m. and 7 p.m.. That makes radio advertising a prime way to reach consumers for marketers, but that also makes it a powerful way to boost your recruitment campaign. That’s why today’s post touches on five of the biggest reasons why you should be using radio for recruitment.

Read More

Topics: Radio Advertising, Advertising Creative

Pros and Cons of Yellow Page Advertising

Posted by Brice Chavez on April 24, 2017 at 8:00 AM

For a long time, Yellow Page advertising was the premier method of getting your business in front of potential customers because it was the reference everyone turned to regularly for contact information. Unfortunately, since the advent of the internet, and in turn mobile access to the internet and the social connectivity that followed, the need for the Yellow Pages (or, as they’ve somewhat rebranded, YP) has dropped. Even so, consumers turn to multiple resources as they move through the path to purchase. Understanding the pros and cons of Yellow Page advertising will help you determine if and how this channel should be a part of your marketing mix.

Read More

Topics: Small Business Resources, Marketing Strategy

Welcome to the Four States Small Business Blog!

We're glad you're here. 

We’ve created this online space to provide the latest marketing trends, news, and best practices to small business owners and marketing professionals in Joplin, Missouri, and the surrounding Four States Area.

Follow Us on Social:

Subscribe to Our Weekly Newsletter

Recent Posts