Four States Small Business Blog

Brice Chavez

Recent Posts

5 Consumer Trends that Pop Up During the Summer Months

Posted by Brice Chavez on June 19, 2017 at 8:00 AM

It’s summer! You know what that means. Warm weather, vacations, and family activities — in other words, changes in consumer trends. Businesses need to respond to these changing trends to stay focused on what their target audience is doing during the summer. To help you do that, we’ve made a list of 5 consumer trends to consider for your summer marketing strategy.

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Topics: Consumer Behavior

How Radio Can Deliver for Your Recruitment Campaign

Posted by Brice Chavez on May 11, 2017 at 8:00 AM

Radio is a powerful way to reach audiences. In fact, it’s the top format in mass reach for adults between the ages of 18 and 34, and reaches 93% of Americans. It even reaches people all day long, especially while they’re at work or commuting home, reaching 41% of listeners between 3 p.m. and 7 p.m.. That makes radio advertising a prime way to reach consumers for marketers, but that also makes it a powerful way to boost your recruitment campaign. That’s why today’s post touches on five of the biggest reasons why you should be using radio for recruitment.

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Topics: Radio Advertising, Advertising Creative

Pros and Cons of Yellow Page Advertising

Posted by Brice Chavez on April 24, 2017 at 8:00 AM

For a long time, Yellow Page advertising was the premier method of getting your business in front of potential customers because it was the reference everyone turned to regularly for contact information. Unfortunately, since the advent of the internet, and in turn mobile access to the internet and the social connectivity that followed, the need for the Yellow Pages (or, as they’ve somewhat rebranded, YP) has dropped. Even so, consumers turn to multiple resources as they move through the path to purchase. Understanding the pros and cons of Yellow Page advertising will help you determine if and how this channel should be a part of your marketing mix.

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Topics: Small Business Resources, Marketing Strategy

How to Save Time and Money When Marketing Your Home Improvement Business

Posted by Brice Chavez on March 13, 2017 at 8:30 AM

Marketing your home improvement business can sometimes be a challenge. As a home improvement business owner, you’re often out of the office and can’t always dedicate a lot of time on your marketing strategy. In addition, using precious resources wisely is always a concern. We’ve put together some tips for home improvement marketing that will save you both time and money.

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Topics: Small Business Resources, Marketing Strategy, Home Improvement

5 Beliefs About Marketing That are Hurting Your Law Firm's Success

Posted by Brice Chavez on March 9, 2017 at 8:30 AM

If you’re looking to grow your law firm’s business and get new clients, an effective marketing strategy is a must. If you’ve bought into some of the common beliefs about law firm marketing, you may think that the strategies that work for other types of businesses won’t work for your practice. In this article, we discuss 5 beliefs about law firm marketing that could be hurting your business.

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Topics: Marketing Strategy, Legal

How to Choose the Right Radio Station and Frequency for Your Business

Posted by Brice Chavez on February 16, 2017 at 8:30 AM

As a business owner, you might understand the effectiveness of radio advertising, but it's important to note that to ensure you're reaching and persuading your target audience, you need to choose the right radio station and the right frequency for your business. It’s important to consider audience demographics and station involvement in the community, as well as the frequency of your ads in the context of your advertising budget. In this post, we provide some tips for choosing the best radio station and frequency for your business’ advertising.

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Topics: Radio Advertising, Marketing Strategy

7 Reasons You Might Want to Advertise on News Talk Formats

Posted by Brice Chavez on January 18, 2017 at 8:30 AM

Radio station programming has changed and evolved over the years, but if there’s one format that has remained steady, it’s the News. A recent Pew Research survey found that when people were asked where they got their news about the presidential election over the past week, 44 percent of them said news radio stations.

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Topics: Radio Advertising

The 3-Step Process to Developing an Annual Advertising Budget

Posted by Brice Chavez on November 22, 2016 at 8:30 AM

A key factor of running a successful business is to have a plan, and while the marketing strategy is a huge part of that plan, budgeting for advertising efforts can often be overlooked. Typically, a significant portion of the marketing budget is allocated to advertising, which is why it’s important to monitor what is being spent, analyze the efforts, and make adjustments when needed. A strategic advertising budget is crucial to increasing revenue for your business. Without a plan, a business might overspend on opportunities that don’t create a positive ROI, resulting in a loss, or they might miss out on opportunities to save money by waiting too late and missing deadlines offering advertising opportunity bundles and extras.

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Topics: Small Business Resources, Marketing Strategy