If you’re looking to grow your law firm’s business and get new clients, an effective marketing strategy is a must. If you’ve bought into some of the common beliefs about law firm marketing, you may think that the strategies that work for other types of businesses won’t work for your practice. In this article, we discuss 5 beliefs about law firm marketing that could be hurting your business.
Topics: Marketing Strategy
As a business owner, you might understand the effectiveness of radio advertising, but it's important to note that to ensure you're reaching and persuading your target audience, you need to choose the right radio station and the right frequency for your business. It’s important to consider audience demographics and station involvement in the community, as well as the frequency of your ads in the context of your advertising budget. In this post, we provide some tips for choosing the best radio station and frequency for your business’ advertising.
Radio station programming has changed and evolved over the years, but if there’s one format that has remained steady, it’s the News. A recent Pew Research survey found that when people were asked where they got their news about the presidential election over the past week, 44 percent of them said news radio stations.
Topics: Radio Advertising
A key factor of running a successful business is to have a plan, and while the marketing strategy is a huge part of that plan, budgeting for advertising efforts can often be overlooked. Typically, a significant portion of the marketing budget is allocated to advertising, which is why it’s important to monitor what is being spent, analyze the efforts, and make adjustments when needed. A strategic advertising budget is crucial to increasing revenue for your business. Without a plan, a business might overspend on opportunities that don’t create a positive ROI, resulting in a loss, or they might miss out on opportunities to save money by waiting too late and missing deadlines offering advertising opportunity bundles and extras.