Four States Small Business Blog

Brett James

Recent Posts

A Deep Dive into the Evolving Roofing Customer: Who They Are and What You Need to Know

Posted by Brett James on May 23, 2017 at 9:00 AM

The digital world is constantly evolving, and customers are evolving right along with it. Devices are getting smarter and helping customers make smarter decisions. For brands to compete, their marketing strategies must reflect the evolving ways in which customers receive information and make purchasing decisions. Here we take a look at how this evolution affects roofing company advertising.

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Topics: Marketing Strategy, Consumer Behavior, Home Improvement

8 Questions to Determine if Your Roofing Company's Brand Messaging is Working for or Against You

Posted by Brett James on April 10, 2017 at 8:30 AM

Effective brand messaging is important for any business, but for roofing companies, in particular, how you market your company includes addressing some unique characteristics of your business. For example, if your company is involved primarily in construction projects, your branding efforts will be different than if your company focuses mostly on residential roofing. We’ve put together a list of 8 questions to help you determine if your roofing company’s brand messaging is working for you or against you.

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Topics: Small Business Resources, Marketing Strategy, Joplin Market, Home Improvement

The Art and Science of Frequency in Marketing

Posted by Brett James on March 7, 2017 at 8:30 PM

A successful advertising campaign requires a number of necessary elements to work in concert, but one that should never be overlooked is frequency. It’s the piece that brings your other elements together to truly influence your customers. There’s solid science behind why it works, but using frequency in advertising is also an art. Today’s post will offer a thorough overview of the art and science behind this incredibly important element.

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Topics: Marketing Strategy

5 Questions to Ask Your Radio Partner to Determine if They Are Creating Quality, Effective Ad Creative

Posted by Brett James on February 17, 2017 at 8:30 AM

Radio advertising remains an effective and powerful tool for reaching your customers, but ensuring that your radio ad creative is conveying the right message — a message that will get listeners to buy — is essential. We’ve put together a list of five questions to ask your radio partner to ensure that they are creating quality ads for your company.

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Topics: Radio Advertising, Advertising Creative

The Power of Country Radio in Joplin, Missouri and Surrounding Areas

Posted by Brett James on January 25, 2017 at 8:30 AM

As far as music formats go, country stations have some of the most loyal listeners. This is especially true in the Four State Area, where country music reigns supreme.

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Topics: Radio Advertising, Marketing Strategy

How Long Will It Take to See Results from Your Advertising? And Other Important Marketing ROI Questions Answered

Posted by Brett James on December 29, 2016 at 8:30 AM

The desire for instant gratification is often part and parcel of human nature, whether you’re looking at the world as a customer or as a business owner or marketer. As the path to purchase fragments, and micro moments and personalization become more important, immediate gratification becomes easier for the customer. However, as tempting as it is to look at marketing ROI in the same way, business owners need to remember that advertising is an investment, and advertising success and brand development take time to achieve.

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Topics: Radio Advertising, Marketing ROI