Four States Small Business Blog

Brett James

Recent Posts

The Art and Science of Frequency in Marketing

Posted by Brett James on March 7, 2017 at 8:30 PM

A successful advertising campaign requires a number of necessary elements to work in concert, but one that should never be overlooked is frequency. It’s the piece that brings your other elements together to truly influence your customers. There’s solid science behind why it works, but using frequency in advertising is also an art. Today’s post will offer a thorough overview of the art and science behind this incredibly important element.

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Topics: Marketing Strategy

5 Questions to Ask Your Radio Partner to Determine if They Are Creating Quality, Effective Ad Creative

Posted by Brett James on February 17, 2017 at 8:30 AM

Radio advertising remains an effective and powerful tool for reaching your customers, but ensuring that your radio ad creative is conveying the right message — a message that will get listeners to buy — is essential. We’ve put together a list of five questions to ask your radio partner to ensure that they are creating quality ads for your company.

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Topics: Radio Advertising, Advertising Creative

How Long Will It Take to See Results from Your Advertising? And Other Important Marketing ROI Questions Answered

Posted by Brett James on December 29, 2016 at 8:30 AM

The desire for instant gratification is often part and parcel of human nature, whether you’re looking at the world as a customer or as a business owner or marketer. As the path to purchase fragments, and micro moments and personalization become more important, immediate gratification becomes easier for the customer. However, as tempting as it is to look at marketing ROI in the same way, business owners need to remember that advertising is an investment, and advertising success and brand development take time to achieve.

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Topics: Radio Advertising, Marketing ROI