Four States Small Business Blog

Pros and Cons of Radio Advertising

10 Fact-Based Reasons Your Law Firm Should Consider Radio Advertising

How to Save Time and Money When Marketing Your Home Improvement Business

5 Beliefs About Marketing That are Hurting Your Law Firm's Success

The Art and Science of Frequency in Marketing

How to Increase the Value of What You're Selling with Powerful Branding

The Theatre of the Mind, and Other Reasons Why Audio is Powerful

How Radio Ad Pricing Works

6 Reasons Why You Should Use a Radio Station with a Dedicated Creative Services Department

5 Questions to Ask Your Radio Partner to Determine if They Are Creating Quality, Effective Ad Creative

How to Choose the Right Radio Station and Frequency for Your Business

Why the Highest Performing Companies Treat Marketing as an Investment and Not an Expense

The Power of Heritage Radio Stations and How They Can Boost Your Radio Advertising Results

Budget vs. Results: What You Need to Know So You Aren't Wasting Your Marketing Dollars

Why You Need to Advertise BEFORE Your Customer is Making a Buying Decision, and Other Tips for Planning Your Advertising

The Power of Country Radio in Joplin, Missouri and Surrounding Areas

5 Questions to Ask to Determine if Your Donation/Cause Marketing Budget is Actually Contributing to Marketing ROI

7 Reasons You Might Want to Advertise on News Talk Formats

When Radio Is and Isn't a Commodity, and Why Every Radio Station Spot Isn't Created Equal

How to Combat Low Trafficked Business Locations with Radio Advertising

7 Parts to a Brand Strategy That You Need to Address Before Advertising

How to Use Radio to Effectively Boost Your Digital Marketing ROI

10 Reasons You Should Choose Zimmer Radio Stations Over the Other Guys

Digging Into the Loyalty of Rock Format Radio Listeners, and Why This Matters to Advertisers

How the Desire for Instant Gratification is Hurting Your Advertising Results

How Long Will It Take to See Results from Your Advertising? And Other Important Marketing ROI Questions Answered

Understanding the Differences Between Ear and Eye Advertising

You Get What You Pay For: Why the Cheapest Isn't Always the Best Option When it Comes to Advertising

What is a Marketing Bridge and Why Do You Need It?

Do You REALLY Know Your Customer's Journey: How to Map it and Why It Matters

The 3-Step Process to Developing an Annual Advertising Budget

How to Use Radio to Effectively Boost Your Social Media Marketing ROI

Why Consistency in Your Marketing is Important, and How to Ensure It