Four States Small Business Blog

Does Your Restaurant's Website Include These 4 Things?

People Don't Buy Products or Services—They Buy Promises

Avoiding Cliches: How Your "Friendly Staff" and "Great Customer Service" are Killing Your Creative

Branding is NOT Marketing: Getting to the Heart of Your Business

3 Reasons Why Local Politicians Need Great Websites

How Best Of Contests Energize Local Businesses

Your Logo is NOT Your Brand

Why Branding Is Critical During a Political Campaign

Put Radio Personalities to Work for Your Business

Why Procter & Gamble Had to Cut Its Digital Budget: Trendy Tools Don’t Mean Winning Results

How Your Hospital Can Use Radio to Boost Marketing ROI

Can You Really Track Brand Awareness?

How to Get New Visitors to Your Casino, and Keep Them Coming Back

9 Marketing Metrics to Track Year After Year

Frequency of 3 and How It Works

Pros and Cons of Advertising During the Home Improvement "Off Season"

4 Essential Pieces of an Effective College or University Marketing Strategy

How Often Should I Be Advertising?

Why Your Brand Matters (and How to Make it Powerful)

10 Reasons It's Great to be a Business in Joplin

How to Effectively Use Interactive Quizzes to Increase Your Marketing ROI

5 Steps to Help Your Specialty Surgery Center Stand Out

How to Find the Sweet Spot for Frequency in Your Annual Radio Advertising Schedule

5 Ways to Know if Your Joplin Marketing is Working or Not

Communication is Key! 4 Things to Never Keep from Your Marketing Partner

How Digital Promotions and Radio Go Hand in Hand

9 Tips to Attract New Dental Patients

Why Summer Can Lead to Unexpected Boosts in Radio Listening

Engaging Today’s Patients: 8 Healthcare Marketing Tips

6 Ways Casinos Can Win Big with Radio

Why We Believe in the 21/52 Advertising Plan, And You Should Too!

6 Tips for Effectively Using Digital Promotions

How to Make Your Business a Destination Despite Being in a Low Traffic Location

How Hot Weather Impacts Dining

3 Things Every Roofing Company Needs to be Doing With their Marketing

How to Calculate Your Sales Cycle and Why This Should Impact Your Marketing Decisions

Are Your Marketing ROI Expectations Realistic?

How to Choose the Best Media Partner for Your Joplin Advertising

The Power of Branding: How to Increase ROI for Your Law Firm With These Quick Tips

Are Outside Factors Impacting Your Marketing ROI?

5 Consumer Trends that Pop Up During the Summer Months

10 Questions to Answer to Know if You're Ready to Advertise Your New Business

8 Hospital Marketing Trends Worth Examining

Trending Marketing Tips for Your Law Firm: Don't Get Left Behind

How Summer Can Negatively Impact Your Marketing, and How to Prevent It

A Deep Dive into the Evolving Roofing Customer: Who They Are and What You Need to Know

Don't Waste Your Advertising Dollars With a Bad Website

Expanding Your Marketing Reach with One Secret Weapon

How Radio Can Deliver for Your Recruitment Campaign

The Dos and Don'ts of Branding Your Law Firm Effectively

What Every HVAC Company Should be Doing in the Summer to Ensure Business in the Winter

The 2017 State of the Yellow Pages: Are Your Legal Clients Using Them?

Spring and Summer Marketing Tips for Plumbing Companies

Pros and Cons of Yellow Page Advertising

Why an Updated, Optimized, and Professional Website is Critical to Your Business' Success

Pros and Cons of Direct Mail Advertising

10 Ways to Know if You Need a New Website

Pros and Cons of Newspaper Advertising

8 Questions to Determine if Your Roofing Company's Brand Messaging is Working for or Against You

Pros and Cons of TV Advertising

The Traffic Equation and Why Your Location Impacts Your Advertising Needs

Pros and Cons of Billboard Advertising

Pros and Cons of Radio Advertising

10 Fact-Based Reasons Your Law Firm Should Consider Radio Advertising

How to Save Time and Money When Marketing Your Home Improvement Business

5 Beliefs About Marketing That are Hurting Your Law Firm's Success

The Art and Science of Frequency in Marketing

How to Increase the Value of What You're Selling with Powerful Branding

The Theatre of the Mind, and Other Reasons Why Audio is Powerful

How Radio Ad Pricing Works

6 Reasons Why You Should Use a Radio Station with a Dedicated Creative Services Department

5 Questions to Ask Your Radio Partner to Determine if They Are Creating Quality, Effective Ad Creative

How to Choose the Right Radio Station and Frequency for Your Business

Why the Highest Performing Companies Treat Marketing as an Investment and Not an Expense

The Power of Heritage Radio Stations and How They Can Boost Your Radio Advertising Results

Budget vs. Results: What You Need to Know So You Aren't Wasting Your Marketing Dollars

Why You Need to Advertise BEFORE Your Customer is Making a Buying Decision, and Other Tips for Planning Your Advertising

The Power of Country Radio in Joplin, Missouri and Surrounding Areas

5 Questions to Ask to Determine if Your Donation/Cause Marketing Budget is Actually Contributing to Marketing ROI

7 Reasons You Might Want to Advertise on News Talk Formats

When Radio Is and Isn't a Commodity, and Why Every Radio Station Spot Isn't Created Equal

How to Combat Low Trafficked Business Locations with Radio Advertising

7 Parts to a Brand Strategy That You Need to Address Before Advertising

How to Use Radio to Effectively Boost Your Digital Marketing ROI

10 Reasons You Should Choose Zimmer Radio Stations Over the Other Guys

Digging Into the Loyalty of Rock Format Radio Listeners, and Why This Matters to Advertisers

How the Desire for Instant Gratification is Hurting Your Advertising Results

How Long Will It Take to See Results from Your Advertising? And Other Important Marketing ROI Questions Answered

Understanding the Differences Between Ear and Eye Advertising

You Get What You Pay For: Why the Cheapest Isn't Always the Best Option When it Comes to Advertising

What is a Marketing Bridge and Why Do You Need It?

Do You REALLY Know Your Customer's Journey: How to Map it and Why It Matters

The 3-Step Process to Developing an Annual Advertising Budget

How to Use Radio to Effectively Boost Your Social Media Marketing ROI

Why Consistency in Your Marketing is Important, and How to Ensure It